Customer Relations Management (CRM) Executive

The role

At Pure, we're passionate about transforming dogs' lives through better nutrition. Born from a friendship between two dog-loving friends and a shared vision, we've grown into something truly special - a UK-based company that's leading the pack in healthy, tailored dog nutrition.

We're not just another pet food company – we put paws and people first with dogs and their owners driving our decisions. We craft healthy, perfectly portioned meals that delight dogs and keep bowls sparkling clean. But what really makes us different is how we support our pet families every step of the way. Through expert advice and personalised communication, we're right there beside them on their journey of giving their four-legged family members the best possible life.

As a CRM Executive, you will play a key role in managing our email marketing campaigns and driving customer engagement across a growing database. You will work closely with the CRM Manager to execute campaigns, enhance segmentation strategies, and optimize communication with our customers. This role is ideal for someone with strong experience in email marketing who thrives in a fast-paced, data-driven environment.

Applications will be shortlisted between 23^rd - 30^th June.

Duties and responsibilities

• Campaign Management: Lead the execution of bulk email campaigns, ensuring accurate segmentation and timely delivery.
• Segmentation & Personalization: Create and manage email segments based on customer behaviors, preferences, and lifecycle stages (e.g., potential sign-ups, active memberships, cancelled customers).
• Performance Tracking: Analyze the performance of email campaigns, providing insights into open rates, click-through rates, conversion rates, and other key metrics.
• A/B Testing: Continuously optimize campaigns through A/B testing of subject lines, content, and send times to improve engagement and conversion.
• Customer Engagement: Develop email content that is not only transactional but also customer-centric, focusing on nurturing long-term relationships with subscribers.
• Data-Driven Optimizations: Use data insights to refine and improve email strategies, ensuring campaigns are relevant and effective in driving customer action.
• Collaboration: Work closely with the CRM Manager and other teams (e.g., Product, Content, and Marketing) to align email campaigns with broader business goals.

What we’re looking for

A desire to align to the Pure Pack values:

• Ahead of the pack: You adopt an active approach; you aim to be one step ahead both individually and within your team. You are a team player, you enjoy sharing ideas and solutions and seek advice and support from the CRM manager.
• Paws & People First: You’ll recognize that the health of dogs and their owners drive our decision making.
• Best in Show: You are motivated, committed and ambitious. Focused on enhancing Pure Pet Foods customer experience.
• New tricks: You are curious, understand there are new and possibly better ways of doing things and you strive to find best fit solutions for Pure Pet Food. You’ll be interested in personal development and actively participate in learning to facilitate your growth.

It’s essential that you:

• Proven experience in email marketing (a minimum of 1 year), with a focus on segmentation and bulk/blast sends.
• Familiarity with email marketing platforms (e.g., Iterable, Klaviyo, or similar).
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Experience with A/B testing and optimizing email content for better performance.
• Ability to manage a growing database and adapt strategies to larger audiences.
• Excellent written communication skills with a focus on customer engagement.
• A strong understanding of customer lifecycle marketing and retention strategies.
• Strong stakeholder management.
• Ability to manage and prioritise multiple projects simultaneously and track and communicate progress on platforms such as Asana, Trello, Monday etc.
• Strong understanding of email marketing best practices and regulations (GDPR etc)

It'd be great if you:

What's in it for you?

• An annual salary up to £28,000.
• Hybrid working – 3 days on site at our brand-new bespoke office in Leeds (Radius, One City West).
• 33 days holiday (including Bank Holidays)
• Enrolment within our discretionary business performance 10% annual bonus plan (following successful probation).
• Free dog food.
• Small business with a family feel!
• Company Pension.
• Team social events and the opportunity to support local charities.
• Free on-site Parking.
• A supportive working environment within a very dynamic growing business that supports personal development goals.
• Contracted to 38.75 hours per week
• Cycle to work scheme
• Bring your dog into work.