Good for your petGood forthe planet
Our packaging is 100% recyclable – made up of a cardboard box & pouch. We’ll even collect your used pouches and recycle them for you. We also include a re-useable scoop to really go the extra mile with our eco goals.
Zero food waste
The global volume of food wastage is estimated at 1.6 billion tons*. We do everything in our Pure power to avoid adding to this ap-paw-ling stat. The dehydration process we use gives Pure food a long shelf life, meaning our pets (and their owners) don't contribute to fresh food wastage. *Figures according to the United Nations Food & Agricultural Association (FAO)
75% Less emissions and packaging
Fresh food contains 75% moisture, and the food industry ships tons of water across the UK each year. When we all have water on tap at home, why create more carbon emissions shipping water? Our process extracts the moisture from our fresh human-grade ingredients, meaning we use 75% less packaging and generate 75% less emissions – win, win!
Personalise your dog's recipe
Proactively invest in your pet's health with a vet-approved nutritious diet
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