Tips for transitioning and how much to feed

If your pet is swapping from a dry biscuit or tinned food, we always recommend that Pure is slowly introduced into current meals. Each pet is unique, so the speed at which they will adapt to eating a different diet will vary. If your pet is already fed a fresh, raw or home-prepared diet they will often transition to Pure much faster.

Looking for a trial?

Tell us about your dog and we can help you to create the perfect recipe

Start with our transition pack
Pure Pet Food