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undefined's Perfect Pure

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We've helpedthousands of dogs

Any questions?

Is Pure expensive compared to other foods?

Pure costs a lot less than you think compared to other premium foods. Pure starts at £0.89p per day for small dogs and gradually increases depending on the size of your dog.

What is the nutritional value, and is it good for my dog?

We worked with a University to investigate the digestibility of our food. In this study, we found that our food was more digestible than a kibble formula (no animals were tested). This means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.


We’ve served over 30 million meals and had thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure.

Does Pure clean teeth?

The idea that a dry biscuit food can clean teeth is something of a myth, as it's simply not hard enough to remove plaque. It'd be similar to expecting a digestive biscuit to help clean our teeth.

Pure contains things like omega 3, calcium and vitamins which all help promote healthy teeth and gums. Tough chew toys and a raw meaty bone work great but are never a complete alternative to regular brushing and trips to the hygienist.