's Perfect Recipe
We've put together the perfect plan for your kg, old . This tasty recipe is complete and balanced, providing everything that needs for health and happinessEdit 's Details
You'll start off with a transition pack. After that we'll top up 's supply every . All with completely free delivery!
and then your ongoing plan at: per day
- Complete & balanced meals made from a simple mix of human-grade that’s backed by vets.
- Fully flexible. Pause, cancel or switch flavours at any time.
- Easy to feed, simply add water and serve.
- Your transition pack includes s worth of food, welcome booklet, transition guide, and measuring scoops.
Select Plan & Add Another Pet
Alfie's RecipeSee complete nutritional info
We've helped other dogswith their
"We have a sprocker spaniel that suffers from a terribly sensitive stomach with bouts of colitis. After nearly 2 years of trying practically every food on the market, we were recommended Pure by our vets. We haven't looked back since. We have a fit healthy dog that thrives on this natural food. Many thanks for such a brilliant easy to store product."
Reggie and Sally
"My gorgeous boy Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems. It was an absolute nightmare finding a food that didn’t exacerbate his issues. Until we found Pure Pet Food. It is absolutely brilliant!!! Whilst he still has his issues, he is a thousandper cent better on this food. I would never ever change him from this brand - it has saved his life."
Oscar and Jackie
"I have struggled with my little Sproodle Jess who suffers from Colitis, finding a suitable food has been near impossible & the Vets bills have been never-ending. Since feeding Pure she’s not had one bad episode and no dodgy tummy whatsoever. It’s such a relief not to see her squirm & not to listen to her stomachgurgling. I can’t thank you enough for this wonderful food & for caring so much about how important it is to feed our pet’s quality food."
Jess and Elaine
"Just wanted to say thank you for helping to transform my gorgeous boy Charlie. We have had him for about 18 months and was a little on the heavy side and suffered terribly with itchy skin. Since being on Pure his skin is much calmer and he is now a handsome perfectly proportioned pug."
Charlie and Rachel
"This is wonderful stuff. My bichon has pancreatitis and was on chicken breast andpasta diet - low-fat high carb. I was always worried she wasn't getting enough nutrition. I now have no need to worry and for a dog that isn't food motivated, she now gets excited about feeding time."
Daisy and Vanessa
"Just wanted to say a huge thank you from myself and Leni my 2 year old cavapoo. Pure has been a lifesaver, my Leni has gained weight nicely after refusing most top-quality brands of dog food. He refused them because they caused bad digestive problems and diarrhoea, he knows what's good for him! He now clears every bowl, he's happy and no bad tummies, that means a lot less worry and stress for me!"
Leni and Niki
"Charlie has been on Pure for about 4 weeks and his tear stains and mouth stains have almost gone! He was on raw food before but this food has helped and he loves it. One photo is before and one now."
Charlie and Barbara
"Thanks to Pure Sooty's urine ph is now spot on according to the vet, he's been on prescription food for 5 years & it was supposed to prevent bladder stones but he had another spiky one removed last year. Since then we'vebeen trying to get it right. No such problems with Pure and he loves it so much that he licks the bowl for at least 10 minutes after he's eaten."
Sooty and Carol
"Podge has always had a really sensitive stomach and we have to be really careful with what he eats to avoid upsetting it. On top of this, he's really fussy, and would often leave his biscuits untouched. After reading about Pure online and hearing all the great success stories we decided to take the plunge, and Podge is so glad we did! No more upset tummy and no more leaving food untouched."
Podge and Katie
Backed by vetsFormulated by nutritionists
"If you’re looking for a high-quality, minimally processed food for your pet, then give Pure a try. The recipes are made with human-quality ingredients and are personalised to help your pet thrive!"
Dr. Julian Norton
Star of Channel 5’s The Yorkshire Vet