Pure costs a lot less than you think compared to other premium foods. Pure starts at &pound;0.89p per day for small dogs and gradually increases depending on the size of your dog.

Is Pure expensive compared to other foods?

We worked with a University to investigate the digestibility of our food. In this study, we found that our food was more digestible than a kibble formula (no animals were tested). This means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.
 We&rsquo;ve served over 30 million meals and had thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure.

What is the nutritional value, and is it good for my dog?

The idea that a dry biscuit food can clean teeth is something of a myth, as it's simply not hard enough to remove plaque. It'd be similar to expecting a digestive biscuit to help clean our teeth.
Pure contains things like omega 3, calcium and vitamins which all help promote healthy teeth and gums. Tough chew toys and a raw meaty bone work great but are never a complete alternative to regular brushing and trips to the hygienist.