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's Perfect Recipe

We've put together the perfect plan for your kg, old . This tasty recipe is complete and balanced, providing everything that needs for health and happiness

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You'll start off with a transition pack. After that we'll top up 's supply every . All with completely free delivery!

Transition pack:
and then your ongoing plan at: per day

  • Complete & balanced meals made from a simple mix of human-grade that’s backed by vets.
  • Fully flexible. Pause, cancel or switch flavours at any time.
  • Easy to feed, simply add water and serve.
  • Your transition pack includes s worth of food, welcome booklet, transition guide, and measuring scoops.
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We've helped other dogswith their

Backed by vetsFormulated by nutritionists

Dr. Julian Norton

"If you’re looking for a high-quality, minimally processed food for your pet, then give Pure a try. The recipes are made with human-quality ingredients and are personalised to help your pet thrive!"

Dr. Julian Norton
Star of Channel 5’s The Yorkshire Vet