Fresh natural food
tailored to your dog
Air-dried dog food made with natural ingredients, for long healthy lives.
Create a tailored planExcellent
Honest nutritionJust add water
Deliciously tasty, Pure includes functional ingredients to improve your dog's health resulting in nutrient-dense meals, every day. Simply scoop, stir, serve.
Work out your price
personalised fooddelivered to you
We’ll create your dog’s tailored menu designed to meet the needs of your pup down to a tee. You can then select up to two personalised recipes for each delivery, helping you invest in the health of your dog for a long, paw-some life!
Finely choppedfor better digestion
We chop our human-quality ingredients up to a powder and gently remove the moisture which naturally preserves them while maintaining their nutritional value. It’s really simple to prepare our healthy dog food, just add water, stir and serve.
Create a tailored plan
is your current foodbest for your dog?
Other dog food can contain poor quality ingredients like slaughterhouse by-products, feathers and hooves. Often using harmful processing, then artificially add nutrients back in.
We're banishing bad bellies and boring brown biscuits through the power of Pure.
Backed by vetsFormulated by nutritionists
If you're looking for a high-quality food for your pet, then give Pure a try. The recipes are made with human-quality ingredients and are personalised to help your pet thrive.
Dr Nick Thompson MRCVS
Founder of The Holistic Vet
Dr Andrew Miller MRCVS
Pure's in-house vet
Dr Brendan Clarke MRCVS
Director at Towerwood Vets
changing dogs' livesfor the better
We're a bunch of passionate dog lovers from Yorkshire. We know that dogs thrive on a fresh, natural diet so we created just that, a healthy dog food that's easy for owners. Our dogs deserve a healthy, happy life.
Try with 50% off
We've helped thousands of dogs
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
Fab customer service and more importantly good quality food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
Great website, easily provided me with excellent advise on what kind of food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.