Healthy dog food

Delicious foodyour dog deserves

Show your dog just how loved they are with tasty, wholesome, healthy dog food

Create a tailored plan

Treat your dog likeone of the family

The best, high quality dog food, lovingly prepared by us in Yorkshire.
iconHonest food
iconHappier dogs
iconLonger lives
iconLoved by vets
iconNatural ingredients
iconNo nasties
iconHealthy goodness


We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
iconJust add water
iconComplete & balanced
iconNaturally tasty

We've delivered over10 million meals

94%have seen an improvement in their dog's ailment
91%have seen overall improved health

How Pure compares

Pure Pet FoodKibble dog food

Pure is designed for better health

Full of natural, high quality ingredients

And absolutely no nasties

Kibble is highly processed

Often containing poor quality ingredients

And misleading labelling tactics

How Pure works

Tell us about your dog

iconWe'll take into account their age, weight and ailments

We'll create your tailored menu

iconComplete and balanced meals just for your dog

Delivered to your door for free

iconCancel, amend or pause your plan at anytime
Create a tailored plan

Ongoing support

Our team of experts are here to provide one to one support for you and your dog

Get in touch

We've helpedthousands of dogs