Deliciously healthy
real dog food
Tasty dog food made with natural ingredients, tailored to your dog.
Create a tailored planExcellent
Proven betterfor digestion
We gently remove moisture and finely chop ingredients to naturally preserve and lock in goodness.
How Pure Compares
The perks of Pure
Pure is designed for better health
Full of natural, high quality ingredients
And absolutely no nasties
Kick the kibble
Kibble is highly processed
Often containing poor quality ingredients
And misleading labelling tactics
Mealtimesmade easy
Stored on your shelf and easy to feed. Scoop, stir, serve that’s it!
How Pure works
Tell us about your dog
We'll take into account their age, weight and health issues
We'll create your tailored menu
Complete and balanced food suited to your dog
Delivered to your door for free
Cancel or adjust your plan anytime, you’re in control
Ongoing one on oneNutritional Support
Regular health check-ins with your personal nutritional advisor
We've helped thousands of dogs
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
Great website, easily provided me with excellent advise on what kind of food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.
Fab customer service and more importantly good quality food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.