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The delicious diet your
dog deserves

Tasty recipes tailored for your dog, delivered to your door. Just add water.

Tell us about your dog
Pure Pet Food
Rated 'Excellent' on Trustpilot
Dehydrated dog food

Dog Food Re-Invented

The convenience of kibble with the nutritional benefits of fresh food, just add water. No freezer space, defrosting or cooking required. Pure is healthy, nutritious dehydrated dog food made in Yorkshire, UK. Simply scoop, stir & serve.

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Health Benefits You Can Really See

Get ready for glossier coats, happier tummies and empty bowls. Made with the same quality ingredients you'd find in your own food, containing no grains, meat derivatives or any other nasties.

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Personalised For Your Dog

Recipes based on your dog's life stage, weight, sensitivities and ailments. You’re in control – pause, reschedule or cancel at any time.

Eric the dog

Tell us about your dog so we can recommend the perfect recipe.

Dehydrated dog food

We create a tailored nutrition plan, based on your dog’s age, weight, sensitivities and intolerances.


We fetch your delivery free to your door, for ultimate convenience. Simply add water and serve to create a low-processed healthy meal in minutes.

Eco-friendly dog food subscription

Good for your pet Good for the planet

100% recyclable packing, lightweight to ship, 75% less emissions and zero food waste!

How we do it

It's Our Mission To Change your pet's life for the better

Oscar the dog loves Pure Pet Food


"My gorgeous boy Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems. It was an absolute nightmare finding a food that didn’t exacerbate his issues. Until we found Pure Pet Food. It is absolutely brilliant!!! Whilst he still has his issues, he is a thousand per cent better on this food. I would never ever change him from this brand - it has saved his life."

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Good Housekeeping
The telegraph
Country Living

Backed by vets Formulated by nutritionists

"If you’re looking for a high-quality, minimally processed food for your pet, then give Pure a try. The recipes are made with human-quality ingredients and are personalised to help your pet thrive!"

Dr. Julian Norton MRCVS
A Yorkshire Vet From The Telly

"There’s now no need to feed an ultra-processed brown biscuit or wet tinned dog food. Pure provides owners with an option to fresh or raw feeding. Pure foods are a really convenient alternative to give your pet natural, healthy meals."

Dr. Nick Thompson MRCVS
The Holistic Vet

"Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets"

Dr. Andrew Miller MRCVS
Pure's In-house Vet

Dr. Julian Norton
Dr. Nick Thompson
Andy the Vet