Pure Pet Food

The delicious foodyour dog deserves

Tailored healthy dog food made to give our dogs longer, happier lives by our side

The Pure difference

We finely chop & gently dry high-quality ingredients to remove moisture & lock in the nutrients, without sacrificing quality. Just add water, stir & serve. It's 'fresh' dog food made easy.

iconJust add water
iconComplete & balanced
iconNatural ingredients

A convenient way to feed a fresh food diet

How Pure compares

Pure Pet Food
Butternut box
Bella & Duke
Lily's kitchen
From less than 89p/day
Free from preservatives
No need to defrost
High quality ingredients

We've helped1000's of dogs

Debbie & Pierre

My French bulldog Pierre is 3 years old. We have had Pierre from a puppy and he has always had an issue with bringing up his food after eating it. Even when ...

Pamela & Harvey

Harvey is about to start on his third bag. He absolutely loves it and it has made an enormous difference to his health since we switched him onto Pure Pet Fo...

Zoe & Ralph

Hi this is Ralph since being on Pure he has lost a lot of weight and is a much healthier and happier dog ... thank you Pure

Lydia & Oscar, Jarvis and April

All 3 of my dogs were raw fed, up until coming out of a 9 day stay in kennels..all 3 had varying degrees of Gastroenteritis, my 3-year-old cocker was the wor...

iconLoved by vets
iconNatural ingredients
iconNo nasties
iconHealthy goodness

Perfectly portionedjust for your dog

We tailor our delicious, natural, nutritious recipes to your dogs specific needs and deliver them straight to your dog. Just answer a few questions and we'll do the rest!

Dog food so good we ate it on Dragons' Den

Pure is complete nutrition from the inside out, and dogs totally love the taste! "It was possibly the best pitch I have seen in over 10 years of Dragons' Den" - Duncan Bannatyne

iconHonest food
iconHappier dogs
iconLonger lives

How Pure works

Tell us about your dog

iconWe'll take into account their age, weight and ailments

We'll create your tailored menu

iconComplete and balanced meals just for your dog

Delivered to your door for free

iconCancel, amend or pause your plan at anytime
Create your tailored menu

Frequently Asked Questions

Everything else you need to know about Pure

Am I tied into a subscription?

No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.

Is Pure expensive compared to other foods?

Pure costs a lot less than you think compared to other premium foods. Pure starts at £0.89p per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.

Do I pay for delivery?

Delivery is completely free, there are no hidden charges, what you see is the price you pay.

What is the nutritional value, and is it good for my dog?

We’ve served over 30 million meals and have thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure. We worked with a University to investigate the digestibility of our food. In this study, our food was more digestible than a kibble formula (no animals were tested). This simply means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.

What if my dog doesn’t like it?

It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.

Is Pure suitable for my dogs health concern?

All of our recipes are formulated by our in-house nutritionist and endorsed by our pet panel of industry experts (vets and animal behaviourists). Pure is tailored to a number of ailments and health issues. Simply tell us about your dog and we’ll create a tailored plan.

Is Pure complete dog food?

Yes! We create a tailored menu of delicious dishes for your dog to enjoy, each recipe being complete, balanced and full of natural goodness.

All our Pure recipes are made up of nutritious, tasty ingredients, such as real, high-quality meat, fruit and veggies, alongside added vitamins and minerals to keep your pooch looking and feeling great. After all, your best friend deserves the best food.