The delicious foodyour dog deserves

Tailored healthy dog food made to give our dogs longer, happier lives by our side

Super goodness, super tasty, super foods

The best, high quality dog food, lovingly prepared by us in Yorkshire. Pure is complete nutrition from the inside out, and dogs totally love the taste!

iconHonest food
iconHappier dogs
iconLonger lives
iconLoved by vets
iconNatural ingredients
iconNo nasties
iconHealthy goodness

Naturallynutritious

We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
iconJust add water
iconComplete & balanced
iconNaturally tasty

Trusted by thousands

We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.

Nelly & Polly

She came to us with a whole host of stomach and digestive issues. Within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!

Lloyd, Peta & Lulu

How Pure compares

Pure Pet Food
Dry & wet
Raw & fresh
Cost
££
£
£££
No/low processing
High quality ingredients
Easy to store
No risk of harmful pathogens

We've delivered over10 million meals

94%have seen an improvement in their dog's ailment
91%have seen overall improved health

Dog food so good we ate it on Dragons' Den

"It was possibly the best pitch I have seen in over 10 years of Dragons' Den" - Duncan Bannatyne

As seen at Crufts

We're a friendly bunch of dog lovers. We think dogs deserve to enjoy every dinner with complete, wholesome goodness that brings better digestion, shinier coats, boosted immunity and more.

How Pure works

Tell us about your dog

iconWe'll take into account their age, weight and ailments

We'll create your tailored menu

iconComplete and balanced meals just for your dog

Delivered to your door for free

iconCancel, amend or pause your plan at anytime
Create your tailored menu

Ongoing support

Our team of experts are here to provide one to one support for you and your dog

We've helpedthousands of dogs