Healthy dog food

Delicious Food
Your dog deserves

Show your dog just how loved they are with tasty, wholesome, healthy dog food.

Create a tailored planExcellentTrustpilot

Treat your dog like one of the family

The best, high quality dog food, lovingly prepared by us in Yorkshire.

Honest food
Happier dogs
Longer lives
Healthy dog food subscription
Backed by vets
Natural ingredients
No nasties
Tailored dog food delivery

We've delivered over

10 Million Meals

have seen an improvement in their dog's ailment


have seen overall health improvements feeding Pure

Naturally nutritious

We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.

Just add water
Complete & balanced
Naturally tasty
Personalised dog food

How Pure Compares

Pure Pet FoodKibble dog food

The perks of Pure

Pure is designed for better health

Full of natural, high quality ingredients

And absolutely no nasties

Kick the kibble

Kibble is highly processed

Often containing poor quality ingredients

And misleading labelling tactics

How Pure works

Tell us about
your dog

We'll take into account their age, weight and ailments.

We'll create your tailored menu

Complete and balanced meals just for your dog.

Delivered to your door for free

Cancel, amend or pause your plan at anytime.

Ongoing support

Our nutritional advisors and top quality customer service team are here to provide one to one support for you and your dog.

Contact us
Caring customer service

We've helped thousands of dogs