Fresh natural food
long healthy lives
Air-dried dog food made with natural ingredients, personalised to your pet.
Discover your dog's plan Excellent
Naturally Air-Dried To Lock in Goodness
We gently air-dry 100% natural, human-quality ingredients to remove moisture and lock in the nutrients, without sacrificing quality. Just add water, stir and serve.
What goes into our food
Nelly has tried almost every sensitive/hypoallergenic food, and nothing has been as good as Pure for her skin, stomach and overall happiness. Honestly, the best dog food I have ever bought! Thank you Pure
Dog food delivered Without the nasties
Our dogs are part of the family and deserve real food. They'll enjoy better digestion, skin, coat and much more. Healthier dogs live longer lives.
How your dog could benefitTake control of Your pet's health
Proactively invest in your pet's health with a nutritious, vet-approved dog food that's trusted by thousands. Discover delicious, grain-free, personalised dog food delivery, every month.
Get started with 50% off
Proven to improve your dog's health
Other dog food can contain poor quality ingredients like slaughterhouse by-products, feathers and hooves. They often use harmful heat and pressure processing, then artificially add nutrients back in.
We're banishing bad bellies, boring brown biscuits and badly behaved dogs through the power of food.
Thousands of happy dogs
"My fussy and sensitive Maltese loves this food. I thought the change from kibble to Pure would upset his tummy, but he adjusted to it from day one. Plus, super-fast delivery and excellent customer service."
"My boy Oscar has various medical issues. It was a nightmare finding a food that didn't exacerbate his issues. Until we found Pure. It is absolutely brilliant!! He is 1000% better on this food. I would never change him from this - it has saved his life."
"Reggie suffers from a terribly sensitive stomach with bouts of colitis. After trying practically every food on the market, we were recommended Pure by our vets. We haven't looked back since. We now have a fit healthy dog that thrives on this natural dog food."
"The only food my very fussy Cavapoo will eat. We have finally been able to get some weight on her too. Would highly recommend this food to anyone wanting to feed their dog a nutritious, tasty food."
"Emma was diagnosed with pancreatitis last year. Since starting her on Pure, she has stabilised, and her levels for the pancreatitis have been normal for over 6 months. Thank you Pure for helping Emma, we are all so grateful!"
"Fantastic customer service, replied within the hour. Jack's colitis is so much better for eating this food. I can totally recommend. Delivered quickly and reliably, with options to change orders as required and very easily."
"This is wonderful stuff. My bichon has pancreatitis and was on chicken breast and pasta diet. I was always worried she wasn't getting enough nutrition. I now have no need to worry and for a dog that isn't food motivated, she now gets excited about food."
"No matter what we tried, his food often made him sick, until we discovered PURE. I can honestly tell you that my dog hasn’t been sick once. He loves it. During his first week, he opened the door to the cupboard, dragged the bag out and tried to get inside. Highly recommended."
"This is Willis. He is a French Bulldog and we'd tried lots of different recommended foods but he constantly had diarrhoea. A friend recommended Pure. He adores it and doesn't have diarrhoea any more."
Personalised for your dog
Tell us about your dog so we can recommend the perfect, healthy dog food
We'll create a flexible personalised plan tailored to your dog's specific needs
Your meals arrive on a regular, flexible plan that you can cancel at any time
Backed by vets Formulated by nutritionists
If you're looking for a high-quality, healthy dog food, then give Pure a try. The recipes are made with human-grade ingredients and are personalised to help your pet thrive
Dr Nick Thompson MRCVS
Founder of The Holistic Vet
Dr Andrew Miller MRCVS
Pure's in-house vet
Dr Brendan Clarke MRCVS
Director at Towerwood Vets
Changing dog's lives for the better
We're a bunch of passionate dog lovers from Yorkshire. We know that dogs thrive on a fresh, natural diet so we created just that, a healthy dog food that's easy for owners. Our dogs deserve a healthy, happy life.
Try now with 50% off