Enjoy fresh food without the fuss, from only 89p a day.

jack-russel-food

Cocker spaniel food

Small but mighty, Jack Russells are packed with energy and thrive on food that supports their fast-paced, busy lives.

Chihuahua food

We&rsquo;ll create the best food for your Jack Russel by taking into account their age, weight, ailments and more in our quick questionnaire.

Twee schepje in een kom

We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness. You just add water, making it great for any size of dog.

Listen to what others have to say about it

Don't just take our word for it

Pure vs kibble & raw

Why does the Yorkshire Vet recommend Pure?

Feeding Pure really is simple!

We've done the research

Fully flexible to work around you

Rudy goes from fussy to foodie

meals and changed the lives of hundreds of thousands of dogs for the better

of customers have seen an improvement in their dog's ailment

of customers have seen overall health improvements since switching to Pure

Nelly en Polly

Lloyd, Peta & Lulu

Fussy dogs

Mijn Maltezer werd steeds kieskeuriger met eten. De advertentie van Pure verscheen op Instagram en ik plaatste een bestelling. Ik ben zó blij dat ik dat gedaan heb!
Ik moest contact met ze opnemen voor extra advies over hoe ik haar het beste kon overzetten van haar oude dieet naar het nieuwe, en ik kreeg snel een reactie en goed advies. Mevrouw Kieskeurig is niet langer kieskeurig. Ik zie een enorme verbetering in haar eetlust en algehele conditie/ algemene gezondheidstoestand, en ook vrienden merkten op dat haar vacht erop vooruit is gegaan. 

Ik was in het begin een beetje sceptisch dat elke hond dit voer lekker zou vinden – zelfs de kieskeurige eters – want ik heb een extreem kieskeurige hond!
We probeerden het starterspakket en Echo wordt echt enthousiast van Pure. Dat heb ik hem in zijn 2 jaar nog nooit zien doen!
Geweldig voer – we hebben nu een abonnement en onze viervoeter is er dol op.
Hopelijk kunnen we hem nu wat laten aankomen! 


Briljant! Ik twijfelde om wéér een ander hondenvoer te proberen, want mijn chi is ontzettend kieskeurig – maar ik ben zó blij dat ik het gedaan heb.
Ik heb hem pas een paar maanden, en hij kreeg eerst goedkope, vreselijke supermarktrommel. Ik wilde goed, gezond voer met een hoger vleesgehalte.
Ik heb van alles geprobeerd, zelfs vers huisgemaakt voer van een andere aanbieder, maar hij at nooit veel. Dus ik heb dit gekocht en het kwam vandaag binnen.
Ik maakte wat voor hem klaar en ik kon mijn ogen niet geloven – hij at álles op van de rundvariant. Dat heeft hij nog nooit gedaan met welk voer dan ook dat ik geprobeerd
heb. Echt geweldig spul, ik raad het sterk/erg aan voor kieskeurige honden!
Het is zo makkelijk klaar te maken en ik vind het fantastisch dat je de textuur kunt aanpassen aan hun voorkeur. Het is geweldig voer en neemt ook nog eens minder opbergruimte in. Blije hond die nu goed eet, blij baasje :) 


Mijn hond is een ontzettend kieskeurige eter en ze vond dit voer meteen héérlijk!
Nu zit ze keurig te wachten terwijl haar eten wordt klaargemaakt.
Dit voer ruikt zelfs lekker! Het ruikt als babyvoeding 😊


Onze katten waren in het begin een beetje kieskeurig over Pure. Na het eerste “ooo dit is nieuw, nom nom nom!” waren ze iets terughoudender. Maar inmiddels zijn ze eraan gewend, en het heeft echt geholpen, vooral bij onze oude kater Owen. Het heeft ook enorm geholpen bij onze jongste kat Miles, die allergisch is voor soja en rijst.
Sinds hij Pure krijgt, is hij aangekomen, krabt hij zichzelf niet meer kapot en is hij veel rustiger, nu hij geen pijn of jeuk meer heeft. En een groot bijkomend voordeel: de kattenpoep stinkt niet meer en is makkelijk uit de kattenbak te scheppen! Miles is een 7-jarige Britse Korthaar. Hij had ernstige voedselallergieën waardoor hij zichzelf krabde tot hij open wonden had. Maar sinds hij Pure krijgt: geen jeuk, geen wonden. Probleem opgelost! Lily is onze 9-jarige Bengaal. En Owen is onze oude man, die in oktober nog maar een paar weken te leven kreeg! Maar hij is er nog steeds! Hij heeft misschien binnenkort weer een steroïde nodig, maar hij is er nog. En het voer helpt echt bij zijn gevoelige buikje. Sinds Owen Pure krijgt, komen we nauwelijks nog onaangename verrassingen tegen in huis. Wat een verschil! 


After going through Pure's transitionary period and following the tips online Liz has managed to help her fussy dogs, Berry the Lurcher and Henry Springer, to start eating again.

"My dogs love it....they're not the fussy ones though...I am!!"

Absolutely fantastic

My very fussy West Highland Terrier bounces around every mealtime until I set his bowl down. Never has 15 minutes seemed so long! His finishes every last morsel and his digestive system seems to appreciate the new diet

Pure Pet Food you passed the fussy dogs test! Dave and Stacey loved it!   
Where have you been for the last 6 years!!!!

I have tried countless types of foods, raw, fresh home-cooked and others he would eat for a few weeks and then not eat it, I came across this, I was hesitant at first as it’s quite expensive but I bought a box and at first he wasn’t sure but 8 months on and he’s still eating it. He’s only tried the turkey and the chicken so far. It’s also great to hide his supplements in without him noticing, I am amazed at how long he has been on this as normally after a few weeks I am back on the hunt for a different food.

He also absolutely loves the treats, I would like to thank you for creating a food that my extremely fussy dog loves.

My dog loves Pure. My very very fussy dog even cries for it which is a first for a 14-year-old lady

This dog food is excellent. Dash is a very fussy dog but never turns his nose up at his Pure food. I buy different flavours so he doesn't get bored and he has no anal gland problems like my last Bedlington and no skin problems which is common with his breed. Service is also good and I'm using the subscription service now which makes life easier.

Hello, Sending a message to thank pure pet food massively!! Our little Jack Russell Lola, who is now 18 months old would not eat anything, being the most fussy dog I know, we tried everything. We were nearly pulling our hair out in fact! Then pets at home recommended your product, wow! We will never look back! I've never seen her eat her food and enjoy it like yours. Her coat is so skinny and she's much more active, and it's all thanks to pure pet food! Thank you from a happy dog owner and waggy tail

This food is the best ever. If you have a fussy dog buy this. Excellent service. Brilliant delivery.

This food is the solution we were looking for. It is the comfortable midway between a dry and wet food. All the ease of a dry food, no smell or mess yet all the pleasure for the dog of a wet food. It is the only food that our small, fussy dog will eat. We were very worried about her weight before we tried pure and now she is a healthy size and loving life!

Our little Border cross terrier had episodes of upset tummy and sickness and not wanting to eat. We thought it might be an intolerance to grain after consulting with vet to make sure it was nothing really serious. Although, to us, this was serious enough! Anyway, decided to give Pure a try. Not only have we had no episodes of poorly tummy, etc she absolutely loves her Pure meals. The bowl is licked clean. Quite a change as she was always a slow, picky eater. One happy little dog.

Have been buying Pure Pet Food for my dog for the last 18 months - it’s convenient, especially when you are travelling, good value, my dog enjoys it and the service offered by the guys at Pure Petfood is excellent. The food is well balanced and I would also highly recommend it for fussy eaters. A definite 5 stars from me and my dog Clemmie!

Here are my dogs with my husband last weekend on a camping trip to Scotland. I feed my 4 dogs a raw natural food diet and as we have a motorhome which we use a lot to find extra good dog walks taking raw food for longer than a week isn't really viable I have been looking for a suitable alternative for ages whilst travelling and “Pure” fits the bill. It's also really convenient in that it weighs so little for the amount of food you get once rehydrated And of course the important thing is all my dogs love it including my fussy eater! My dogs are a German Shorthaired Pointer 2 English Springers and a Dutch Herder

My dog is a fussy eater and he really likes this food. Thank goodness I came across Pure Pet food

My dogs can be fussy and often get bored of food. They have had Pure for 6 weeks now and are sitting waiting for it to cool every single mealtime. There is never any left and they both go to each other's bowls just to check if there has been any missed. It's brilliant, also both have slightly sensitive tummies but we have had no incidents since they have been on this food. Fantastic!

My dog loves it and after the first few days getting used to it, his digestion improved. He often has problems straining at stool due to anal gland problems but since starting this food he has not been affected. I can't praise the food enough as my dog is usually a fussy eater but not with Pure. The only negative thing is the price. It is expensive. Mine is an elderly boy and I feel he's worth it!

We have two Miniature Dachshunds. Our first, Daisy, was a very fussy eater and would often turn her nose up at food. I did a lot of research and discovered raw feeding, something I hadn't been aware of before. Also during my research, I discovered that the ingredients of pretty much all the major brands of dog food are just horrible, really, really horrible.

I came across PURE and immediately loved their motto "Why would you feed your best friend something you wouldn't eat yourself?". Unlike most dog foods, PURE is made to human-quality standards and has none of the nasty additives or ingredients abundant in other brands. I have actually tasted it and it's not bad at all lol!

After switching to PURE, Daisy has never once turned her nose up at it and her sister, Dotty loves it also. They are excited to eat every meal, jumping around in anticipation and then they wolf it down every time, licking the bowl clean. It's not the cheapest but if you subscribe, you get discounts and also they send me regular emails with 25% discount codes and other offers, which is great. I will never feed my girls the rubbish found in supermarkets, or the equally poor stuff that you see in vets claiming to be 'Science' based... it's just as poor but the vets get a big kickback for selling it.

Well done Dan & Mat and long may you be a great success. I recommend you read their story on their website and how on Dragons Den, Duncan Bannatyne remarked that “it was possibly the best pitch I have seen in over 10 years of Dragons Den” whilst Peter Jones commented that “you made dog food cool."

Wow, I’m impressed. Just tried Mandy with Pure and she is a fussy eater. This is a dog who, since we adopted her, had refused to eat any type of dog food or even put her face in a dish! She waited impatiently for it to rehydrate then she just wolfed it down!

Faelan my husky/wolf dog cross has always been a fussy eater. But since I got him on to Pure feed he has been thriving. He loves pretty much every version that you sell so I switch around every month or so to give him a bit of variety :)

My dog Mitzi loves Pure even though she has been a little fussy with other pet foods in the past.

What is so good is that it contains only the finest ingredients, and it’s so easy to prepare!

My fussy Shih Tzu used to smell the food and turn away (unless it was home-cooked food). Since introducing Pure dog food he sits wagging his tail waiting for his breakfast in the morning. We no longer have smelly pooh either!!! Plus it is more cost-effective than the dog biscuits I was previously buying

My dogs love Pure. One of them has been fussy in the past and refused all my offerings. Not any more! Ordering is easy, which I do over the phone, and delivery is quick. I would recommend Pure to anyone.

The only food my very fussy Cavapoo will eat. We have finally been able to get some weight on her after being told by our vets she is underweight. Excellent customer service and delivery too. Would highly recommend this food to anyone wanting to feed their dog or cat a nutritious tasty food.

My dog is very choosy about her food and will go for days without eating, so I was very pleased to find that she enjoyed her trial sample of Pure, we will be buying it from now on.

Old dog, new tricks!

Our 14.5-year-old dog loves Pure and is so much more lively and fit since eating it and giving up on kibble. Great concept, website, offers and selection. Next day delivery usually too. Really great all round and would thoroughly recommend them.

Both my cats are super picky eaters, they turn their nose up at all the food we have tried apart from Pure Pet Food. At the time I was having a look at food for my new puppy and noticed there was a new section for cats so thought I'd try it.

Best decision ever!! They both love the chicken and point blank refuse to eat any other brand of cat food now. Their coats are smoother and softer than ever! 

I would recommend to any cat or dog owners.

Thank you Pure Pet Food!

Our dog has always struggled to adjust to a new food, however when we couldn't get his normal food we thought we would give PURE a go and we haven't looked back. His only problem is waiting for the food to cool. He loves it.

Just had our starter pack and Ollie was jumping at the box when I opened it! Made him a scoop and he devoured it 💙 He’s 2 and has NEVER eaten a bowl of dog food since I’ve had him. It’s a hit 👍🏻👍🏻👍🏻

I have an extremely fussy Shar Pei bitch with really bad skin allergies. She normally will not touch dog food and will leave it. She loves pure!! She licks the bowl clean every time and can't wait for her 'mash'. Her skin is also 1000x better than it was before she was eating pure !! Couldn't recommend highly enough!!

I have struggled to interest my dog in any brand of pet food until I tried Pure! Since changing to Pure she has not left a gram of food after each meal, she looks in great shape and overall she seems a lot calmer, happier and relaxed. I wouldn't hesitate to recommend trying this brand.

Our 11-year-old Miniature Schnauzer who was a rather fussy eater and use to graze through the day. She also had a number of teeth removed which was making it really hard for her to chew. She began to lose weight and was not a very happy dog. Since we changed her diet to ”Pure Pet Food“ she is now able to eat her food with no problems and now eats all her food in one sitting. She has regained her weight and is a happy dog once again. Best thing we ever did for her was to change to ”Pure Pet Food. Great website and prompt delivery. Thank you.

I just wanted to let you know that I started my dog Mabel on Pure this week and she is absolutely loving it! She actually turned down her beloved chew stick to eat it this morning! She usually never gives up that chew for anything! So just wanted to say thank you!

So far so good. Literally only just received the food today. Gave my 2 dogs their first taster mixed in with some kibble... they couldn't wait to eat it and cleared their bowls (unheard of). 2nd meal of the day, they have only eaten Pure and left their old brand.. which was a good one! On that basis, I have ordered more, which I will mix with the old food as can't afford to waste

I tried your food a few months ago and although my dog loved it I took her off it as it was more convenient for her to be on the same food as our new puppy. I put her on a natural dry and wet mix which is what she's always loved and she refused it, I tried her on raw and she refused it, I tried her on her safe food (the one she eats over anything every time) and she refused it!! I had an appointment at the vets as I thought there was something wrong, in the morning I found some of her last box of pure with a bit in, I mixed it up and it was gone in seconds, safe to say the vet appointment was cancelled and a new box of pure was ordered! Bella decided she was not going to eat anything else! She's had multiple compliments on her coat shine and she's jumping up my leg at dinner time again, thank you

My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else. It is a big big hit. They can't wait to get stuck in which is a joy to see after years of bribery with extra meat tucked away in their old dried food!!

What excitement to see a treat to compliment your food. My two mini Schnauzers loved these but nothing lasts for long with two dogs!! Always worried about treats and fat content as both my dogs have sensitive stomachs...one ended up with pancreatitis after the tiniest treat from elsewhere. Thankfully we can trust Pure to come up with something we know we can trust!! Big thanks guys!!

Both are two Shih Tzu friends who go over to one another houses to play. When pure is prepped in the kitchen they have fights and wait the WHOLE 15 mins in the kitchen looking at the food and each other to who will get a bowl first. Gus enjoys his food but Arabella is a dog that doesn't even like herself so finding a dog food that gets her excited is brilliant. She's never sat for 15 mins in a kitchen, she would usually walk off and let Gus eat it. We LOVE Pure and it's also great that we are going on holiday to France this week and don't have to take a load of tins.. Just one nice box of Pure.

Thank you for making us the closest thing to 'raw' feeding as I just couldn't bare a chicken leg being on my carpet or all over the floor as she's a sloppy eater.

We rate Pure 10/10

Anal gland problems

"Dit is mijn boze blik, blijf van mijn Pure af." Trilby had langdurig last van verstopte anaalklieren. Zes maanden later, sinds ze Pure eet, is het probleem niet meer teruggekomen en is ze ook die overtollige kilo’s kwijtgeraakt. De dierenarts is erg onder de indruk. 

Mijn prachtige jongen Oscar heeft verschillende medische problemen – colitis, chronische gastro-enteritis, darmproblemen en ernstige anaalklierproblemen. Het was echt een nachtmerrie om voer te vinden dat zijn klachten niet verergerde. Tot we Pure Pet Food ontdekten. Het is echt fantastisch!!! Hoewel hij nog steeds zijn aandoeningen heeft, gaat het duizend procent beter sinds hij dit voer krijgt. Ik zou hem nooit, maar dan ook nooit, op een ander merk zetten – dit voer heeft zijn leven gered. Xxxxxxx 


Mijn hond Alfie had vreselijke seizoensallergieën en last van zijn anaalklieren.
We waren wekelijks bij de dierenarts. Hij kreeg dagelijks antihistaminica en twee soorten antibiotica. Ik googelde zijn symptomen en zag een advertentie van Pure Pet Food. Ik las de recensies en besloot het een kans te geven. Binnen een maand was Alfie’s huid tot rust gekomen en sindsdien zijn we al twee maanden niet meer bij de dierenarts geweest. Pure is heel makkelijk in gebruik en Alfie werkt het zó naar binnen — hij is nu een heel blije hond. Bedankt, Pure Pet Food! 


Geweldige klantenservice – ze staan altijd klaar om te helpen en vragen te beantwoorden. Ik twijfelde eerst om over te stappen op dit voer, maar mijn 1-jarige hond is er dol op! Het is nog wat te vroeg om te zeggen of het helpt bij anaalklierproblemen.
De leveringen zijn de volgende dag al in huis en de communicatie is echt top. 

Colitis

Mijn hond had al lange tijd last van haar buik. Erg rommelige ontlasting. We hebben aardig wat uitgegeven bij de dierenarts, die uiteindelijk zei: "Het is gewoon zo."
Een ander hondenbaasje zei dat het misschien colitis kon zijn.. Ik zocht op wat colitis bij honden is, de foto’s kwamen me akelig bekend voor,  en daarna zocht ik op ‘voer voor honden met colitis’. Pure Pet kwam naar voren, ik bestelde het proefpakket, en vanaf de eerste hap tijdens de overgang van haar oude complete voeding, was er de volgende dag al verbetering te zien. Of ze nu colitis heeft of gewoon een zeer gevoelige buik, in de zes weken dat ze nu Pure Pet krijgt, zie ik verbetering in zowel Ginty als haar ontlasting. Ze is levendiger, speelt meer en is over het algemeen weer geïnteresseerd in het leven — geweldig. 


Hallo! Een enorme dankjewel voor jullie geweldige hondenvoeding. Cookie, mijn Cavalier King Charles, is een adoptiehond. We hebben van alles geprobeerd vanwege een onbekende intolerantie, inclusief een zeer duur dierenartsvoorschrift. Maar niets hielp: hij kreeg traanstrepen, colitis, viel af, had een doffe vacht en dronk extreem veel. Hij was een ongelukkige pup van acht maanden. Uiteindelijk kwamen we uit bij een populair rauw diepvriesvoer, dat goed werkte. Maar het paste niet bij onze levensstijl als gezin. Voor een vakantie naar Schotland raakten we in paniek: waar zouden we daar het rauwe voer kunnen vinden? En hoe konden we voldoende meenemen én koel houden voor de hele trip? En toen ontdekte ik jullie... Yeahhhh! Na een overgangsperiode van twee weken zagen we verbluffende resultaten: geen traanstrepen, gezond gewicht, mooie glanzende vacht, geen colitis meer, geen overmatig drinken of ongelukjes.  Het is ook nog eens makkelijk te bereiden, eenvoudig te verkrijgen, goede prijs-kwaliteitverhouding, en we kunnen nu zonder zorgen op vakantie naar Schotland zonder diepvriesvoer mee te slepen. Whoop whoop,  
Dankjewel van de blije baasjes van Cookie. P.S. Cookie gaat elke dag mee naar mijn werk. Ik ben manager van een zorginstelling voor mensen met vergevorderde dementie. Hij fleurt hun dag op en ze vinden het geweldig om met hem te knuffelen. Het is dus superbelangrijk dat hij goed eet, want hij werkt net als ik een 9-tot-5-baan 😉 De foto die ik stuurde is genomen tijdens zijn lunchpauze op kantoor — het hondenleven is zwaar! 


We bestelden onze eerste proefverpakking van Pure hondenvoeding, omdat onze 13-jarige Danny extreem ziek was. Hij had in de intensive care gelegen met bloedarmoede en interne bloedingen. De dierenartsen konden ondanks meerdere tests niet vaststellen wat er mis met hem was. Ze stuurden ons zelfs naar huis om nog een paar dagen van hem te genieten, omdat ze dachten dat we hem zouden moeten laten inslapen. Je kunt je het hartzeer wel voorstellen. In mijn wanhoop doorzocht ik het internet af en las op een Amerikaanse website (ik weet niet meer welke) over colitis en de link met fabrieksmatig hondenvoer. Ze raadden aan om jullie product te proberen als we uit Groot-Brittannië kwamen. In het begin waren zowel Danny als onze andere hond Jed wat terughoudend met Pure, maar na wat experimenteren met de consistentie eten ze het nu allebei met smaak. Danny is een wonder! Hij is nu bijna weer helemaal de oude — van futloos en ongeïnteresseerd naar vrolijk, spelend en met een goed werkende spijsvertering. Dank jullie wel, uit de grond van mijn hart, voor jullie product.
Ik blijf het zeker kopen vanaf nu. **Update** Ik was in eerste instantie nogal sceptisch over Pure. Een van mijn honden, Danny, een 13-jarige Duitse herder, had al langere tijd last van zijn buik. Ik kookte zelf voor hem en dacht: laat ik Pure proberen, want het bevat vergelijkbare ingrediënten. Nou, ik ben echt verbluft! Danny heeft helemaal geen klachten meer gehad en is zelfs wat aangekomen (ik geef hem de maximale hoeveelheid, want hij was erg afgevallen). Zijn colitis is verdwenen en hij zit weer vol energie en levenslust. Ik kan jullie voeding niet genoeg prijzen. Ik was echt ten einde raad met hem. Dank jullie wel. 


Hoi! Ik wilde gewoon even zeggen hoe geweldig jullie maaltijden zijn. Ik heb lange tijd geworsteld met mijn kleine Sproodle, Jess, die aan colitis lijdt. Het vinden van geschikt voer was bijna onmogelijk, en de dierenartsrekeningen bleven maar komen. Sinds we haar Pure geven, heeft ze geen enkele slechte episode meer gehad en helemaal geen lastige buik meer. Wat een opluchting om haar niet meer in pijn te zien kronkelen of steeds die rommelende maag te horen. Ik kan jullie niet genoeg bedanken voor het creëren van deze fantastische voeding en voor het feit dat jullie zoveel geven om het belang van kwaliteitsvoeding voor onze huisdieren. Dank jullie wel voor het maken van Pure. 

We’re so happy we found Pure. We now live with a colitis free cocker spaniel. At 9 years old Pure has given her a new lease of life & a gorgeous glossy coat. Smiles all round.

We have a sprocker spaniel that suffers from a terribly sensitive stomach with bouts of colitis. After nearly 2 years of trying practically every food on the market, we were recommended Pure by our vets. We haven't looked back since. We have a fit healthy dog that thrives on this natural recipe. Many thanks for such a brilliant easy to store product.

I'm so pleased I tried Pure .... Dinks (Bichon Patterdale cross) had numerous intolerance issues which we've now overcome and her colitis has been at bay since feeding Pure. As for Toots well she's just thriving and enjoys mealtimes no end ..... She's very vocal when she knows her food is being prepared lol.

Pic is them waiting for brekki.

Ik ben heel blij met jullie voeding. Suzy is niet langer obees. Ze is 10% van haar lichaamsgewicht kwijtgeraakt, haar darmen zijn gezond, en sinds ze met dit voer is begonnen, is ze volledig colitisvrij. Geen jeukende pootjes meer, geen traanstrepen. En ze ziet er fantastisch uit! Dank jullie wel! 

Fantastic customer service, replied within the hour. Jacks colitis is so much better for eating this food. I can totally recommend. Delivered quickly and reliably, with options to change orders as required and very easily.

Kizzy is een achtjarige Border Terriër kruising die altijd vol energie zat en zichtbaar genoot van het leven tot ongeveer twee jaar geleden. Ze begon last te krijgen van periodes met diarree, constipatie, pijn en overgeven. Na talloze dierenartsbezoeken, onderzoeken en flinke kosten, ontdekten ze dat ze alvleesklieronsteking had. Maar de oorzaak bleef onbekend. In maart 2016 verwees mijn dierenarts ons door naar een gespecialiseerde kliniek in Surrey. Daar onderging mijn arme meisje echo’s, bloedonderzoeken en neurologische tests. Alles om maar een antwoord te vinden.
Ik zou alles betalen om Kizzy’s levenskwaliteit te verbeteren. Deze afspraak kostte me £2000, maar leverde niets nieuws op. In de loop van het jaar werd Kizzy steeds teruggetrokkener. Ze weigerde te spelen of mee te gaan wandelen. Ze leek depressief en ik wist niet wat ik moest doen. In januari 2017 scheurde ze haar kruisband in haar rechterknie. Ondanks haar slechte gezondheid besloten we toch te opereren. Gelukkig herstelde haar poot goed, maar vanwege de pancreatitis kon ze veel pijnstillers niet verdragen. Haar poot genas goed, maar ze was niet meer de oude Kizzy. In de maanden daarna, tot juli 2017, werd haar toestand alleen maar slechter. Ze begon hevig bloed te verliezen via haar achterwerk, zowel spontaan als tijdens het poepen. We gingen meerdere keren per week naar de dierenarts. Ze kreeg uiteindelijk de diagnose: colitis. De alvleesklieronsteking bleek reactief te zijn, de ontsteking in haar buik verstoorde alles. We konden eindelijk gericht behandelen: dagelijkse steroïden (die we zo lang mogelijk wilden vermijden), vezelkorrels en Zitac tegen het overgeven. Ook werd voorgeschreven om speciaal dierenartsvoer te geven. Ik had goede hoop en begon vol goede intenties. Maar Kizzy weigerde het. Het grijze, geurloze voer liet ze gewoon staan. Ze at dagen niet en ondanks de medicijnen bleef ze bloed en slijm verliezen. Ze werd steeds dunner. Ik maakte me echt zorgen over haar levenskwaliteit en toekomst. Wat ik ongelooflijk moeilijk vond, en ik had het gevoel dat ik moest kiezen tussen haar voeding geven die in feite vergif was voor haar kleine lijfje, of haar laten verhongeren. Het brak mijn hart. Toen, tijdens een bezoek aan Pets at Home, vertelde ik mijn verhaal aan een medewerker met kennis van dierenvoeding.
Zij raadde me Pure Pet Food aan iets waar ik nog nooit van gehoord had. Ik kocht meteen een grote doos. Iets in mij zei dat dit het zou zijn. En ja hoor, Kizzy vond het heerlijk! Ze at haar bakje direct leeg, elke keer opnieuw. Het eten ziet er smakelijk uit, ruikt goed, en ze vindt het heerlijk dat het warm geserveerd wordt. Zeker nu het kouder wordt. Het klinkt als een sprookje, maar Kizzy is nu volledig medicatievrij. Geen bloed meer, geen pijn, normale ontlasting. Ik heb haar in geen jaren zo lang pijnvrij gezien, en ze heeft haar energie terug. Pure helpt haar ook op gezond gewicht te blijven, wat ideaal is voor de metalen plaat in haar poot. De glinstering in haar ogen is terug, en ze geniet weer van het leven — en dat maakt mij zó gelukkig. Ik kan jullie niet genoeg bedanken voor het ontwikkelen van Pure. Het heeft mijn leven én dat van Kizzy compleet veranderd. (En mijn bankrekening gered!). Ik beveel Pure nu aan iedereen aan die ik tegenkom. 

Happy healthy dogs

Mijn Franse bulldog Pierre is 3 jaar oud. We hebben Pierre sinds hij een pup was, en hij had altijd problemen met het weer omhoog brengen van zijn voer na het eten, Zelfs als hij niet aan het rondrennen was. We hebben echt alles geprobeerd: ander voer, alleen 's avonds laten eten, maar niets hielp. Zelfs een operatie heeft geen verschil gemaakt. Toen we jullie hondenvoer voorbij zagen komen in een advertentie, dachten we: laten we het proberen en kijken hoe het gaat. En het werkt! Pierre braakt zijn voer niet meer op, is een blije, gezonde hond en vindt het eten heerlijk hij kan er niet genoeg van krijgen.
Blije hond = blije eigenaar 😊


Harvey begint binnenkort aan zijn derde zak en hij is er dol op. Het heeft een enorm verschil gemaakt voor zijn gezondheid sinds we zijn overgestapt op Pure Pet Food, want hij was allergisch voor van alles — zowel voeding als andere dingen. Voorheen krabde hij constant en had hij vaak last van zijn buik of winderigheid. We dachten altijd dat dat kwam doordat hij, als typische Labrador, echt alles eet — hoe viezer, hoe beter. Maar sinds hij Pure krijgt, lijkt zijn buik veel beter om te kunnen gaan met zijn 'snacks'. Hij krabt niet meer voortdurend en hij is nu een blije, gezonde hond.
Het team van Pure is ook geweldig. Toen ik ze een vraag mailde, kreeg ik supersnel een behulpzaam en vriendelijk antwoord. Ik hou van hun humoristische aanpak! Ik ben zo blij dat we zijn overgestapt op Pure en zou het zeker aanbevelen aan andere baasjes van honden met allergieën of gevoelige buikjes om het te proberen. 

Hoi, dit is Ralph! Sinds hij Pure krijgt is hij flink afgevallen en is hij nu een veel gezondere en gelukkigere hond. Dank je wel Pure!

Alledrie mijn honden kregen rauwe voeding totdat ze terugkwamen van een verblijf van 9 dagen in een kennel. Ze hadden allemaal in verschillende mate gastro-enteritis, en mijn 3-jarige Cocker was er het slechtst aan toe. Geen van hen wilde nog hun rauwe maaltijden eten, en ik heb van alles geprobeerd zonder succes! Mijn Cocker begon af te vallen (wat op zich mocht), en toen kwam ik toevallig Pure tegen. Gisteren ontving ik het proefpakket, gaf ze hun avondeten, en ze verslonden het! Wat een onbeschrijfelijke opluchting! Ze krijgen er nog steeds rauwe botten bij, maar dankzij Pure zijn mijn honden weer blij en gezond! Vanaf nu blijf ik bij Pure Foods, zonder twijfel! X 


Boo is 1 & CoCo is 12 weeks and I have to say we have had lots of problems with Boo and CoCo's stomach. Your food has been fantastic, not only does she love it, it hasn’t upset her stomach and if you don’t mind me saying, she doesn’t fart now at all!

CoCo’s breeders raised her on a raw diet and I didn’t want to continue it, she too loves the Pure food and is coming on leaps and bounds.

Both dogs are full of energy, happy and healthy and have a genuine glow about them. Thank you from the girls and thank you from me a very happy puppy mummy

After struggling to find the perfect diet for two elderly Yorkies, the diet they have always had was no longer serving its nutritional purpose. We found PURE... it’s been a godsend. Both eating again with gusto, their coats are the best they ever have been. Definitely 5 ⭐️ for ease from order to on the plate. Thank you 🙏

Really great food. My older dog had a really sensitive stomach and his previous food was going straight through him. This food by Pure has completely turned him around. He is so much more alive and healthy and content. My younger dog has also benefited. There is so much more vitality in them both. Happy doggies

Pancreatitis

Dit is Emma, bij wie vorig jaar alvleesklierontsteking werd vastgesteld. Sinds we haar Pure Pet Food geven, is haar toestand gestabiliseerd en zijn haar pancreatitiswaarden al meer dan 6 maanden normaal. Dank je wel, Pure, voor de hulp aan Emma. We zijn jullie ontzettend dankbaar! 


Eerlijk waar: dit is het beste hondenvoer dat ik ooit heb gekocht! Ik heb een Franse bulldog van 3 jaar oud die het afgelopen jaar veel last had van huidallergieën, alvleesklierontsteking en diarree. Ik heb bijna elk soort gevoelige/hypoallergene voeding geprobeerd, maar niets hielp — tot nu! Ze krijgt nu ongeveer 3 weken Pure Pet Food, en ik zie echt een enorme verbetering aan haar huid en haar buik. Bovendien lijkt ze veel gelukkiger! Ze vindt het ook nog eens heerlijk, en ze krijgt er geen genoeg van! Heel erg bedankt! 

Ze heeft best wat gezondheidsproblemen, waaronder alvleesklieronsteking, en Pure sluit perfect aan bij haar behoeften. Hier is een foto van een blije klant voor aan jullie muur die inmiddels vast helemaal vol hangt! 

My 2-year-old GSP has chronic pancreatitis and just wasn't responding to vet low-fat kibble and Purina EN wet food, she was still being sick and not wanting to eat. Some days were very worrying for my husband and me.

I came across Pure and decided to gradually change and straight away she was like a different dog, so much energy, no more sickness or poo problems, she now can't wait for her meals and best of all her meds have been cut down.

Thank you Pure Pet Food you have made a huge difference to our girl. If you have any doubts about trying pure pet food, please don't hesitate to buy you will be so glad you did and will be the best choice I've ever made for the health and well being of your much-loved pets. Below is 2 year old Kassi

Excellent food, my westie ben suffers from pancreatitis & skin issues, if only I had known about this food a long time ago it might of saved me hundreds of pounds.

I just wanted to let you know this food has literally been our dog's saviour as she has been so poorly over last week with pancreatitis and neurological problems. Pures turkey made up almost like soup is all she will eat. We’re now very happy to say is making very small but positive progress 😊

Thank You 🙏

Decided to change our dog onto PURE after a really bad case of pancreatitis (almost losing her). Vet suggested low fat food that didnt have the nasty bits in so I did quite a lot of research before deciding on this food. Did a VERY slow change over so it didnt upset her sensitive tummy and I have to say I'm really impressed with it. No upset tummies since changing and she absolutely LOVES it. Also very quick to make and no horrible "dog food" smell. They are so helpful if you need help with anything and very quick to respond. May be a bit more pricey than normal dog food but in my opinion, totally worth it as you actually know what your dog is eating. Thanks so much Pure Pet Food 😁

Good phone customer service, informative on the advice I needed. Really easy online ordering and speedy delivery. One is a standard schnauzer and the other is a miniature schnauzer, both have delicate stomachs and the miniature suffers with pancreatitis. So far so good after three weeks, they also both love the taste.

Thanks to Pure Sooty's urine ph is now spot on according to the vet, he's been on prescription food for 5 years and it was supposed to prevent bladder stones but he had another spiky one removed last year. Since then we've been trying to get it right, and a change of prescription food set off his pancreatitis. No such problems with Pure and he loves it so much that he licks the bowl for at least 10 minutes after he's eaten. I've increased the amount by half a cup because he was losing weight, might have to go up another half cup. He needs to drink more, so will add more water. Thanks, Pure!

Oral health

Ik had het proefpakket gekocht voor mijn oude meisje, nadat ze wekenlang niets meer wilde eten, zelfs haar favoriete kip met groente en jus at ze niet. Ze wordt over een paar weken 16, en ik begon me echt zorgen te maken dat het einde in zicht was, en mijn dierenarts dacht dat ook. Maar na slechts een paar dagen op Pure is ze een totaal andere hond. Ze huppelt weer rond met haar speeltjes en haar jongere harige zusje.
Het verschil is echt ongelooflijk. **Update** Gisteren vierde Brogan haar 16e verjaardag. Vandaag had ze een controle bij de dierenarts vanwege haar artritis en de belangrijkste reden dat ze gestopt was met eten: pijnlijke tandvleesproblemen. Door haar leeftijd en een ouder wordend hart is een narcose uitgesloten, dus een gebitsbehandeling was geen optie. Het is een spannende en zorgelijke tijd geweest. Twee weken geleden begon ik haar Pure te geven als een waterige soep.
Omdat ze eerder niet at, was de overstap best lastig, maar ze vond het heerlijk vanaf de eerste hap! De 10 minuten wachten zijn voor haar een eeuwigheid.  Te horen aan haar gezucht en gekreun haha, maar zodra het klaar is, is het bakje binnen enkele minuten leeg. Ze had totaal geen buikproblemen tijdens de overgang. Binnen een paar dagen merkte ik verbetering aan haar tandvlees, en vandaag bevestigde de dierenarts dat het bijna helemaal hersteld is. En het grootste pluspunt naast haar gezondheid: haar eerder stinkende adem is verdwenen! Dus knuffels en kusjes staan weer op het menu — en dat maakt ons allebei heel gelukkig. Ik ben zó blij dat ik Pure heb gevonden.
Dank jullie wel voor het ongelooflijke verschil dat jullie voeding heeft gemaakt voor haar gezondheid én haar geluk. 


We kregen Oscar als pup, en hoewel hij veel liefde kreeg, deed hij het gewoon niet zo goed als zijn nestgenootjes. Hij had ondergewicht, voortdurend snotterig, snel moe en had nauwelijks tanden. En dan nog de problemen met zijn ontlasting erbij! Na veel onderzoek stuitte ik op Pure, en ik kan eerlijk zeggen dat dankzij de kwaliteit van het voer, de resultaten en de behulpzame begeleiding: het de beste aankoop ooit is geweest! Oscar heeft nu een gezond gewicht, zijn snotneus is weg, en is over het algemeen een veel gelukigere engezondere pup. Hij heeft een berg energie en geniet nu volop van het buiten zijn en ondeugend doen! 

I can't recommend your food highly enough. Buddy is a Welsh Springer Spaniel, who was beginning to gain weight. Using tinned food and biscuits, it was almost impossible to make adjustments to his food intake. His poo wasn't nice and his breath not great. I'd been looking for an alternative way of feeding him for some time and got a voucher from Pets At Home to try your food. We started on a 2 kg bag of Pure and haven't looked back. When Bud knows his dinnertime is coming up he follows me round the house nagging me to get it ready and the ten minutes he has to wait are agonizing for him! He sits looking at the kitchen top licking his chops in anticipation. His poo is much nicer to dispose of and the real bonus is that he doesn't have the really bad breath and his teeth are much cleaner. My friend has two Welshies (one of them is Buddy's sister) and I gave her some to try and now she is converted too. I'm gradually passing the word around in South Wales for you.

Ik kan jullie voeding niet genoeg aanbevelen. Buddy is een Welsh Springer Spaniël, en hij begon wat aan te komen. Met blikvoer en brokken was het bijna onmogelijk om zijn porties goed aan te passen. Zijn ontlasting was niet prettig en zijn adem rook niet bepaald fris. Ik was al een tijd op zoek naar een alternatief en kreeg via Pets At Home een voucher om jullie voeding te proberen. We begonnen met een zak van 2 kg Pure, en we hebben geen moment spijt gehad! Wanneer Buddy doorheeft dat het etenstijd is, loopt hij me door het hele huis achterna, smekend om zijn maaltijd. Die tien minuten wachten zijn voor hem echt een marteling! Hij zit dan te kijken naar het aanrecht en likt zijn lippen vol verwachting. Zijn ontlasting is nu veel aangenamer om op te ruimen, en de echte bonus: zijn adem ruikt niet meer slecht en zijn tanden zijn veel schoner. Een vriendin van mij heeft twee Welshies (waarvan één Buddys zus is), en ik gaf haar wat om te proberen. En ook zij is nu helemaal overtuigd.  Ik ben inmiddels bezig om het goede woord over Pure in Zuid-Wales te verspreiden! 

PURE have been fabulous from the outset. They have a great website explaining about the food. Their ordering system is easy. I haven't needed to contact them about anything, except to say thank you for the fabulous service. I was not expecting a reply, but they replied with a lovely friendly and professional response.

Our mini schnauzer loves the food, she has had chicken and duck. She prefers lots of extra water with her mix...about three times as much, our pup has never been an avid drinker, so this extra water makes me feel that she is better hydrated. Her coat seems shinier and her breath is definitely sweet smelling again. Now for the TMI...her poop has really improved and I thought it was good before PURE!

Their packaging is a high quality, distinctive and personalised delight, with occasional treats and toys. It is tracked too, so no guessing when it will arrive. Our dog has a sensitive stomach and her transition onto PURE was seamless. I also find the fact that it is dehydrated makes storage much simpler AND on day trips or short breaks, there are no open trays of food that need refrigeration or defrosting etc.

Additionally, I like the fact that I add warm water so all her food is warm now not straight from the fridge and cold on her sensitive tummy...Clean simple and pure...just add water. Absolutely no complaints. I definitely recommend this food :D

Sensitive skin

Ik wilde gewoon even bedankt zeggen voor het maken van zo’n geweldig product!
Ik heb twee Flatcoated Retrievers en ze zijn allebei dol op jullie voeding. De één heeft een gevoelige huid, de ander een gevoelige maag. Ik ontdekte jullie voer na het kijken van de documentaire Pet Fooled, en ben toen specifiek op zoek gegaan naar gedroogde hondenvoeding. Ik ben verbaasd dat nog niet meer mensen Pure kennen. Wat mij vooral blij maakt, is dat jullie geen halve kruidenkast in het voer gooien. Er zijn veel goede hondenvoedingen met een hoog eiwitgehalte, maar die zitten vol met kruiden. Iets wat een hond misschien helemaal niet lekker of nodig vindt, en dat is een ramp voor baasjes van honden met allergieën. Ik ben dan ook heel blij dat jullie het simpel en écht puur hebben gehouden, met alleen de noodzakelijke ingrediënten. Bovendien krijgt mijn hond met de gevoelige maag normaal gesproken altijd diarree bij nieuwe voeding, maar niet met jullie voer! En ik heb het niet eens langzaam geïntroduceerd. Wat ik eigenlijk wel had moeten doen (ik weet het 😅). 


Jackson is 19 weken oud. Hij had altijd last van stinkende winden, dunne ontlasting en een jeukende huid. We stonden op het punt om hem te laten testen op van alles en nog wat. Wat zou betekenen dat ik hem achterna moest rennen met een buisje om poepmonsters te verzamelen. In een laatste poging besloot ik zijn voeding meteen over te zetten op Pure. Het kon toch niet erger worden. En kijk, zo hebben we de oplossing gevonden! Vanaf het allereerste bakje is alles veranderd. Hij jankt nu van enthousiasme als het etenstijd is. Ik hoef het voer niet meer "leuk" te maken zodat hij het eindelijk wil eten. Geen kokhalzen meer. Dit is een Labrador die weer blij is met het leven! Verander nooit jullie recepten ze veranderen hondenlevens! 


Dit is Coops. Voordat ze Pure Pet Food kreeg, had ze vreselijke maag- en huidproblemen. Nu? Geen jeuk meer en haar ontlasting is stevig. Als jullie nu ook nog iets konden toevoegen om haar van het eekhoorns achternazitten af te helpen . Dan zou dat de kers op de taart zijn!

My Shih Tzu Dolly would only eat cat food (I have 2 cats) her skin was dry and she was itchy she was a grazer didn't have a set dinner time she has been on Pure for a little over a month and she loves it her skin and coat is coming on a treat she doesn't scratch as much and has set feeding times which she looks forward to. Thank you

My dog, Punch is almost 18 years old and was suffering from skin allergies, her eyesight was fading and her hearing wasn’t what it used to be. I was getting very concerned about her health and well-being and having recently done a nutritional therapy course (for humans), it dawned on me that the same principles would apply to dogs. I desperately searched the internet for something that I would feel happy to feed her in her twilight years and came across PURE. I didn't want to feed her raw as I had tried this before but she was never really interested.

Anyway I ditched the kibble and started Pure, within just 1 week of feeding Pure I started noticing the difference, her skin allergies cleared up (which was a miracle after having endless courses of anti-biotics and biopsies done at the vets), she also had a few skin tags which disappeared and general demeanour improved and she seemed to just simply get her lust for life back!

It has been a godsend and the way she runs around now, nobody believes me when I tell them her age. Pure has certainly made a difference to me and punch and I couldn’t recommend it any more highly.

Thank you Pure.

Just wanted you to see what your food has done for my boy Hadley in a few short months! Just the end of his tail needs to grow now! THANK YOU!

He couldn’t absorb nutrients from cooked food and was becoming very ill! This food saved his life!

This is Scarlet, from a pup she has suffered badly from allergies, making her skin, ears and feet raw which also caused her to lose a lot of her hair.

We started her on Pure and the results were literally amazing... As you can see her skin cleared up and her hair is slowly growing back and she looks amazing!  
Best of all I’ve never seen her enjoy her dinner so much! So thank you Pure!

My rescue Shar Pei was losing his fur, being sick and just suffering. Shar Peis are prone to skin and ear infections and we have had Buddy at the vets over 8 times in 6 months with his ears and fur loss. Buddy was a rescue pup and I think his previous owner realised that he was going to cost a fortune with his issues.

Our vets have told us that he is also going to cost us a fortune because of his breed. They have said that he needs to be on steroids for life. Reading all the forums online we have realised that Shar Peis struggle with allergic reactions to many things and that is what attracted us to your food, simple quality ingredients with no added chemicals. He was losing huge patches of fur and was completely bald under his arms, neck and chest. He had every test going and they could not find and answer to why he was poorly and he was just simply fed up. We have tried everything but then decided, through research that feeding him raw was the best alternative. This is tricky as we both work, so I saw an advert on FB and ordered Pure. He would not touch it at first and turned his nose up. I fed him small bits and now he cannot wait for breakfast and tea. He has now been on Pure Pet food for 8 weeks and we have stopped his steroids. He is now growing his fur back, full of life and his ears are much much better.

Skye is absolutely loving Pure, and the Meaty Sweeties, she has been on this a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!! Although I just thought they were normal. What can I say we are more than happy with Pure and the service from you guys is second to none! Keep up the good work x

Our dogs love it! Ozzie the Shih Tzu has suffered for years with itchy ears and [ear infections](https://www.purepetfood.com/help/dog-ear-infections). Now his ears have been clean and not smelly at all! This can’t be a coincidence?


I have a 2 yr old Tibetan Terrier who has had an unexplained ”itch“ since being a puppy. I have spent hundreds of euro on blood tests, skin biopsies and different food products. I searched for grain-free foods and found Pure. Rory has only been on Pure for 3 weeks and his itch has almost gone. He no longer chews his coat or licks his feet. It's a very palatable food and easy to mix. Cannot recommend highly enough. Thank you

So glad I found this food via a review on a blog. My dachshund ted has been suffering from skin problems for a while. He had two lots of antibiotics from the vets which wasn't helping so I decided to try some tweaks to his diet. Well, he loves this food like nothing I've ever seen, my other dog even goes over and licks the empty bowl so it must be good. Ted now has a glossy coat and his skin problems are getting better.

We have suffered along with our Frankie boy (Cavalier King Charles) for 18 months now, racking up the vet bills & countless variations of food. He started with biting his feet & then over a few months period started a full-on body scratch attack, drawing blood if left unattended, which was very distressing for him & us.

Frankie has quite a lot of plant & food allergies across the board & we control his airborne problems with over the counter hay fever tablets but could never get his food allergies under control, until we tried Pure. Blood tests revealed him to have potato, rice & grain allergies so the conventional dog foods are out as they use these as fillers. Fortunately, your Pure is just what we needed.

Both Frankie & twin brother Finlay (no allergy probs) go berserk for your food in a way we’ve never encountered before & we can identify with the other comments on your site about how pets can hardly wait for it!! Gradually over the last few weeks, Frankie has calmed down a lot to the point (as I now write), he’s no longer wearing his protective shoes that keep him from hurting himself with all that clawing. He’s been on the food about 6 weeks so far, so we think that's real progress.

He may not be completely cured just yet but we dare to dream. If we keep on your food program I think we have a fair chance of giving him back his quality of life & that's all we ever wanted.

We have a lot to thank you for.

After 2 months of refused meals and itching skin, I’ve finally found something that works for us. It’s only been a week, but everything is going great. Thank you for a great food and Betty said thanks too!

Ik wilde even schrijven om te laten weten hoe dol mijn kleine Bichonpoo Bronte is op Pure. Het heeft niet alleen geholpen tegen de kleine hotspotjes waar dit ras gevoelig voor is, maar het grootste verschil dat ik zie, is dat ze geen lelijke rode traanstrepen meer heeft rond haar ogen en mond en die waren eerst echt erg. Haar vacht is nu prachtig en glanzend, en die lelijke vlekken zijn helemaal weg. Dank jullie wel voor het maken van zo’n geweldig product. Bronte is er dol op! 

Molly the Collie looking good on her Pure Diet. No more skin complaints, coat looking great

I have a 5-year-old Doberman who became extremely sensitive to and reactive to grass seed and almost anything else it seemed. Although she was treated by the vets the scratching was persistent. Since switching to the Pure there is an evident improvement in her coat, skin and scratching behaviour. I believe that it is not natural for dogs to eat the grains that are present in other dog food. This is a fabulous range and I recommend it even if your dog has no sensitivity issues.

I have a fussy cat with a very bad skin condition, as in, he pulls his fur out for no reason in big chunks. The only thing that seemed to help after various food eliminations was steroids. My little old man is a rescue and is thirteen years old and I couldn’t keep him on them for long as they could damage his kidneys. Then I discovered Pure! I thought I have tried everything else, might as well try this. The results were amazing! Within a week, my fusspot had scoffed Pure every time it was put in front of him and his skin is so very much better, in fact almost cleared up. Thank you Pure.

Just wanted to say thank you for helping to transform my gorgeous boy Charlie.

We have had him for about 18months and as you can see was a little on the heavy side and suffered terribly with itchy skin. Since being on Pure his skin is much calmer and he is now a handsome perfectly proportioned pug.

Many thanks

After watching Dragons Den my husband & I were really impressed so I first got the sample packs to see if Ringo, our Rhodesian Ridgeback, liked the food. He absolutely loved it and he now goes to the toilet much easier than when he was on the BARF diet, he was often constipated. He is a really clean dog but his constant licking was driving us mad and I realised that this too has stopped since he's been fed Pure food, so I'm sure his skin was also irritated. So improvement all round, and when I give him his evening feed I make up the next day’s food ready and keep in the fridge as he cannot wait the 10/15 minutes it takes to hydrate!

We have two Wire Fox Terriers, one of which suffers from skin problems (itchy and prone to infections). When the skin problems start, medication including antihistamines and antibiotics, just manage to keep the condition under control but it has always reappeared - this is not acceptable as a long term solution. We have been feeding Pure (to both dogs) for just a few months. Whilst we are still using the antihistamine there has been no outbreak of skin problems. In addition, the coats of both dogs are in the best condition that they have ever been. We plan to start withdrawing the antihistamine in the next few weeks and feel confident that the change in diet has solved the problem.

Simply perfect, my little Frenchie has no more problems of dermatitis or allergies since she switched to Pure. Her digestion and poop are also perfect!

  
Thanks Pure.

We give our cats Pure and we have never seen them with such enthusiasm for their food. Their sickness has ceased and they have a healthy glow and lovely sheen to their coats. Fantastic product and very happy.

Happy cocker spaniel!

I wasn't sure about changing my dog's food but he has very dry skin and although he is 9 he just seemed to have no energy anymore. So glad I did as within a week his coat was shinier and so soft and he's got his bounce back!

He absolutely loves the food, he's so excited to get fed now and although it seemed quite a bit more expensive than his previous kibble it isn't actually when you work it out by daily price. The difference in his health is worth every penny anyway and the little personal touches are great, it's gets delivered with his name on, (that made the postie laugh), and with a little bonus treat. He loves it! Definitely recommend

Poppy has been enjoying Pure Pet Food for a month now she can’t wait for meal times she usually starts pestering me half an hour before meal times (which she never did before Pure Pet Food) she suffers with alopecia and since starting Pure Pet Food her fur is growing back and she only has small patches left she is more lively and contented than I have ever seen her before I would recommend Pure Pet Food to anyone and have been doing thanks Pure Pet Food x

This is Aldo our 10-month-old French Bulldog. I have recently started feeding Pure to my Frenchie who has food allergies. I mix it with his home-cooked diet. It is a great way to ensure that he is getting all of the nutrients that he needs. He absolutely loves it! It is early days but his itching from his allergies seem to be improving. I have been recommending to other Frenchie owners as I frequently get asked what I feed him on as his coat is so shiny.

Pure has been fantastic for my rescue Staffie Dolly. She arrived with allergies and anxiety. We changed her food over to Pure and have been able to stop the numerous medications that she was on. She has been with us for two years and we were really at a loss to know how to help her - the Vet had even suggested having her put to sleep. The Support Staff at Pure helped me to introduce the food gradually and it has proved much more than we could ever have expected. No medication now at all and a much more settled girl. She is shiny of coat and disposition! Wonderful!

This is Misty, who is one of the most fussy eaters around!

She also has allergies to quite a few ingredients too. After trying many foods and finding nothing that works or anything she was willing to eat, we decided to take a chance and try Pure.

Misty's fur also tends to fall out, she will nibble and clean her feet till they crack & bleed and she gets really bad ear infections that often end up with trips to the vets.

But after a month or two on Pure she has no more ear infections and her fur is thicker too.

I'm so glad I took the chance and tried Pure!

When we got him a year ago, he weighed 15kg and had a strip of awful fur down his back, which we were told could’ve been due to either parasites or plain old neglect... unfortunately, he had been with an old farmer who suffered with dementia but the people who took over the farm didn’t do much to help him apart from to take him to a rescue kennels... and it wasn’t sure whether his coat would get any better, thankfully it has and it’s lovely and silky to the touch. Just need to sort the itching out, but we’re wondering if it’s just habit with him...?

We're all very happy with Pure Pet Food at my house! Previously I was using high-quality kibble, but am pleased to have made the leap to dehydrated food. I have a 5-month-old lab who recently got and thankfully recovered from parvo. I'd bought Pure Pet Food online the day before she was diagnosed with parvo and had to stay at the vet's. Two days later, with doggy still at the clinic, the boxes of Pure I'd bought were delivered (I'm in Spain and very impressed with the speed of the delivery). I didn't know whether I should use Pure or not when she got home so I kept her on the vets recommended diet of royal canine gastroenteritis food. But I could see she was doing really well and was trying to eat everything so I started introducing Pure. I was very reassured by the fact that Pure have an online chat which means I could ask questions whenever I wanted to. The first two days I fed one meal Pure and two meals kibble. But within three days she only wanted Pure. We've just finished our first box of Chicken Delicious and her stools are perfect. Her coat is glowing and she's put on all the weight she had lost and I've never seen her so excited for her food. I've just ordered 4 more boxes. It's really easy to prepare and even my very sceptic boyfriend is totally convinced. Highly recommended.

Bella has several food intolerances and itchy skin. She began to refuse her raw diet- so we found Pure and all is well in the world again! Thank you!

This is Dottie, she is 6 years old and weighs less than 2 lbs, and has Ataxia for 4 years, she suffered with terrible IBS symptoms, and then somebody recommended I try Pure. Well, she is a new dog and doesn't look like skin and bone anymore and no symptoms of IBS.

Our dog's name is Freya, an ex-racing greyhound whose first four years of life were spent on a track. She is now retired.

I had no idea what she was fed but I was determined to ensure her diet was as close to natural as possible and good for her needs.

Freya has always been a bit sensitive with her food. Her food would give her foul gas that would empty rooms, a bloated belly and weird bowel movements!

I struggled to find her good food that is wasn't laden with grain or nuked to death.

Since on Pure, she is a changed dog. Full of energy, not always hungry and no foul smells or bowels.

Her eyes now sparkle, her skin is no longer dry and her fur is growing back slowly.

As you can see from the picture, she is now full of smiles!!

I have an 18-month-old Cavalier King Charles who has serious food/eating issues. He has a very sensitive digestive system and although the problem that caused him to pass frank blood whilst opening his bowels was resolved a few months ago, his fear of eating still remained. I have to sit on the floor, hand-feeding him with organic chicken and steak. I don't like giving him grain, so supplemented his diet with sweet potato and root vegetables.

I went to see Chris at Pets at Home in Bracknell today, he's advised me before and he's very, very knowledgeable. We discussed my dog's needs and Chris recommended your product. I was a little cynical, I've tried so many products, but brought it home.

My skinny, fearful little doggy has just asked (with big googly eyes and exchanging looks between me and his empty bowl), for his third portion.

I am so happy!

Thank you for this wonderful, natural product.

Hi, you recently sent my puppy max his first bag of food.

Max was quite literally on death's door, he was diagnosed with parvovirus and worms, in 5 days he dropped so much weight is skin and bone.

He spent 3 days in a veterinary hospital and every day since at the vets.

He was prescribed royal canine and a few other foods but he refused to eat them all because the parvovirus had shed all of his stomach lining.

He was losing his strength and his legs were starting to shake and he is skin and bone.

From the second he smelled your food he slowly ate a full bowl.

For me it's a miracle, we honestly thought he was going to die.

His second meal he seemed to have more strength and tonight I mixed in some kibble to add some calories and he ate like he did before he got sick.

His legs have stopped shaking, he's drinking again and it hasn't upset his stomach one but.

Thank you so much we had almost lost hope of saving him x

Just for quick comparison, Max went from not being able to stand up and refusing all food to this!

Sensitive stomach

Tot nu toe gaat alles goed! Ik heb twee heel verschillende honden, allebei gered, maar één daarvan was een uitgemergelde setter met een extreem gevoelige maag.
Ze zijn allebei dol op het voer. Ik heb net mijn tweede bestelling geplaatst. Geen problemen meer met gevoelige magen. Wat juist één van de redenen was waarom ik het proefpakket had besteld. En het voer heeft ook nog eens een aangename geur. 

Pure heeft echt geholpen bij onze Franse bulldog Lola, die een gevoelige maag heeft. Haar diarree was binnen een paar dagen verdwenen, nog tijdens de overstap naar het nieuwe voer. We zijn tot nu toe heel tevreden! 

Mijn hond (een Siberische husky) heeft een gevoelige maag en heeft soms moeite met het doorslikken van haar voer. Pure Pet Food is ideaal voor haar. Het is zacht genoeg om gemakkelijk door te slikken en ze vindt het ook nog eens lekker.
Eerder gaf ik haar voeding van tails.com, maar ik merk dat ze haar nieuwe voer zonder enige moeite eet. Ik blijf Willow zeker Pure Pet Food geven! 


Big thank you to Pure Pet Food! Our girl Magic started getting a really sensitive tummy and was being sick a lot on her old food and no one, not even the vet could figure out why! She is a fussy girl too so it is hard to find things to eat that she really likes. We have now switched her to Pure and she loves it! The stomach sensitivity has stopped, she is a lot less bloated, and her sense of cheekiness and fun has well and truly returned! Now she begs for dinner rather than turning her nose up at it. Thanks again for giving us our happy girl back!

Bailey, 3 and Tyson, 6 have been on Pure for over a year now. Bailey was introduced to raw food from an early age but the cost and storage of the products was expensive and then we discovered Pure! Tyson survived parvo as a pup and has a very sensitive stomach (or maybe he is just fussy) but he wouldn't go near raw food and had lived off costly big brands with all those nasty extras. We successfully introduced him to Pure, a typical Labrador his bowl is licked clean every night, not once, but twice with Pure food for good measure. Pure has made our fur babies healthy and with their active lifestyle, it gives them a balanced diet so they have lost weight in the right places but remain healthy and happy!

My two Utonagans love this and since they have been on it, had no more icky stomachs, great!

Helped settle my Border Collie 'Ziggy' sensitive tummy down after months of trying other dog food products, that just did not seem to work. Nice range of healthy treats. Delivery once a month keeps it alnico and simple. Most importantly my dog loves eating the chicken option. Tastes and smells great.

My 2 dogs have really sensitive tummies and I have tried a variety of different foods, this is the first one that has suited them and they love it, which is an added bonus plus it has saved me a fortune on prescription diets that still didn’t suit them completely. Three weeks into Pure and not one upset tummy between them! One very happy customer and 2 very happy dogs

Has helped our rescue dog out so much after months and months of stomach issues - wish we’d known about Pure Pet sooner, so helpful when contacting or requesting additional food. 5 star service!

My adopted shorkie came to us with diarrhoea and hated the Wainwrights kibble we were told to feed her. After 2 weeks of getting up every 2 hours for her to poop in the back yard, we were really worried and ready to try anything. Got the sample packs with chicken and duck and she loved them both. Her stomach has settled now and she's very happy with her tasty new food. I wouldn't want to just eat dry biscuits so why should she?!

Martha my little ShihTzu loves this xx. No more runny poos!!

Great food which has worked wonders for my dog’s sensitive tummies. Service is always fast & excellent & the response to any queries is always quick, friendly & extremely informative. I can’t recommend the company & their products highly enough!

I would strongly recommend Pure pet food. Our Labrador puppy has a sensitive tummy and is thriving on Pure. He is super fit and healthy and loves the food.

I seen pure dog food on Facebook, I was nervous of ordering it at first has Molly has a sensitive tummy, but she is OK on it and she loves it, and its a reasonable price

I thought I might try this food for Woody, he has just turned 15 and has started to have a sensitive tummy. He also has a bit of arthritis starting in his hips so I need a good balanced diet but also Woody finds delicious to enjoy. Well, what can I say, waggy tails say it all and he can’t wait for his breakfast and dinner; he almost dances to his bowl with such youthful exuberance it is such a joy to see.

Just gave Chase his 2nd bowl of Pure, he loves it and his tummy is already better! Thank you so much

Excellent products and great service - highly recommended. My dog loves the freeze-dried food and it’s good for her tummy.

Best dog food ever!

Absolutely over the moon with Pure Pet Food! We have a 1 year old frenchie who had a very sensitive tummy from the moment we brought him home and tried so many dog foods and supplements before discovering this brand. He devours it every meal time and we've never looked back. From only the 3rd meal his poos were solid which they never were before meaning we could take him out for walks properly as until then, attempting to pick up runny ones was just a big no! He's on his 3rd bag now and we're delighted with the quality of the food, the convenience of it and mostly, the improvements to his overall health which are amazing. His coat feels beautiful, he is brighter in himself, solid poo and almost hardly any gas at all - even when he does toot it hardly smells which is unreal! Its so easy to make changes to your orders and we have recommended this food to several friends who all report similar experiences. Thank you for making such a great product and we're happy to support a local Yorkshire company!

Very fast delivery, easy and convenient food to mix, tailored ration advice for our dog, he loves the food and it agrees with his tummy. Every box ticked!

My little Bojo had upset stomach, runny poo and generally not a happy pooch. So I tried Pure. The transition pack was great. He just loves this food. We tried the chicken first and now he’s having the fish this month. He has not had any tummy trouble since we changed. He absolutely loves the food and the fish treats. I am so very happy and cannot recommend highly enough.

Our second order with you and there will be many more. The senior turkey has been amazing for our border collie Anya. She loves it and no upset tummy. Well done!

Excellent food and a fast-international delivery. I have fed Pure to Max for a year now and he really likes it. It has been great for his digestion and overall health

A few months back Ozzie was suffering badly with his stomach, a trip to the vets saw him on antibiotics and still, he was no better. We decided to change his diet and tried various different dog/biscuit combos with no success. Until by accident I came across an advert for Pure pet food and thought “why not give it a try?”

The rest is history, he now sits excitedly waiting for his food to cool down with a sparkle in his eyes and is definitely happier.

This is Willis. He is a French Bulldog and we'd tried lots of different recommended foods but he constantly had diarrhoea. A friend recommended Pure. He adores it and doesn't have diarrhoea any more.

My dog (Alfie) was not taking to the grain-free foods I was trialling him on. Now pretty much all the way through his first Pure box, he absolutely loves it & no digestion issue either...win-win!

We have no more nasty niffs from Eli anymore, it took us five years to find a food that suit him. He’s only little but he could sure clear a room with his nasty niffs!

Thank you Pure!

Kidney disease

I was worried about my dog's kidneys as he was consuming a lot of water. Since I changed his food to Pure chicken and Pure beef, both for kidney care, his drinking is back to his usual amount, which is very pleasing.
I also like the fact that it is very easy to speak with a member of the company who are all very friendly, professional and helpful.
Feels a bit like family

I had to find new pet food for my senior dog who requires a product suitable for early stage kidney disease. I transitioned to Pure Renal and experienced no problems and my dog is very enthusiastic at meal times. Online communication with Pure is straightforward. The food is more expensive than previous product but appears to be good quality.

Thank you so much, your food has really transformed her. We were told by our vet to give Anna a low fat, low phosphorus prescription diet and we tried several brands. Anna hated the taste of them. We ended up chopping up ham to put on kibble which defeated the purpose of the special diet. I decided to try your food and as I say, it has transformed her

My Bella loves the renal care food , it’s easy to mix up and her coat looks amazing for a old dog in renal failure, now on my third order so very happy with the food and easy delivery.

Arthritis

We hebben een 8-jarige labrador genaamd Hank, die altijd huidproblemen heeft gehad.
Sinds hij een pup was, kreeg hij hypoallergene voeding en talloze behandelingen van de dierenarts voor zijn huid. De afgelopen jaren kreeg hij regelmatig Cytopoint-injecties om de jeuk te onderdrukken, maandelijks in de warmere maanden en om de twee maanden in de winter. Onlangs begon hij echter de eerste signalen van artrose in zijn achterpoten te vertonen. Ik begon me te verdiepen in gewrichtsupplementen en natuurlijke voeding, als alternatief voor medicijnen op zo’n jonge leeftijd. We zijn ook zijn wandelingen gaan opsplitsen in korte stukjes verspreid over de dag. Toen zijn we gestart met Pure Pet Food, en dat is echt een gamechanger geweest! Hij heeft geen enkel teken van ongemak in zijn poten meer laten zien, zelfs niet nu we zijn wandelingen geleidelijk weer hebben uitgebreid. En zijn huid en vacht zien er fantastisch uit! Hij heeft sinds augustus geen injectie meer nodig gehad! Het kost meer dan ik normaal zou willen uitgeven aan hondenvoer, maar het is elke cent waard om mijn jongen zo gezond en gelukkig te zien! 


Ik ben begonnen met Pure Pet Food nadat mijn 9-jarige Sproodle, Lola, in november een operatie moest ondergaan om blaasstenen te verwijderen. Mijn dierenarts stelde een speciaal dieet voor om te voorkomen dat de stenen terugkomen. Pure Pet Food was perfect, omdat ik naast haar urineproblemen ook haar andere klachten, zoals allergieën en artrose, kon opnemen in haar voedingsplan. De voeding werd snel geleverd.  Wat op zich al geweldig is, want ik zit nooit meer zonder. Het volgende pakket wordt precies geleverd wanneer ik het nodig heb. Lola is dol op haar nieuwe voer, ze likt elke keer haar bakje helemaal schoon. Sinds we Pure gebruiken, merk ik dat: haar ogen helderder lijken, haar neus lekker vochtig is, haar vacht zachter aanvoelt, en ze geen problemen meer heeft met haar anaalklieren of oren. Bij haar vorige voeding moest ik ongeveer om de 6 à 8 weken naar de dierenarts voor het legen van haar klieren of een recept voor oorzalf. Ik hoop dat ze met het voortzetten van Pure ook stopt met het bijten aan haar pootjes. Ik ben zó tevreden over deze voeding dat ik er zelfs over denk om ook onze 8 maanden oude cockapoo op Pure over te zetten, want die lijkt meer interesse te hebben in Lola’s eten dan in haar eigen voer! 

Ik vind dit bedrijf echt geweldig. Ik besloot hun voeding te proberen voor mijn Border Collie van veertien en een half jaar oud. Ze heeft al sinds ze pup was maagproblemen, maar ze nam Pure Pet Food meteen aan en de overstap van haar oude voer verliep zonder enig probleem. Ze likt haar bakje elke keer helemaal leeg. Ik heb ook de snacks en het gewrichtssupplement geprobeerd. De snacks verdraagt ze goed en voor het supplement is het nog wat vroeg om iets definitiefs te zeggen, ze heeft namelijk artrose, maar gezien haar reactie op alles tot nu toe ben ik erg positief. Ik heb Pure Pet Food gebeld met een vraag, en sprak een heel vriendelijke jonge vrouw die me fantastisch heeft geholpen. Het was echt een plezier om met hen te communiceren en ik had oprecht het gevoel dat ze het belangrijk vonden dat mijn Collie de juiste voeding kreeg. Haar vacht is prachtig en ze houdt haar gewicht goed op peil. Wat belangrijk is met haar artrose, zodat ze niet aankomt. Zelfs mijn dierenarts merkte op dat ze er jong uitziet voor haar leeftijd en dat haar gewicht perfect is. Ik schrijf zelden recensies, maar vond dat dit bedrijf het echt verdient. Zou het iedereen aanraden om het eens te proberen! 

Tear stains

Charlie krijgt nu ongeveer 4 weken Pure, en zijn traan en zijn bek vlekken zijn bijna helemaal verdwenen! Hij kreeg rauwe voeding, maar dit voer heeft echt geholpen. En hij vindt het heerlijk. Op de foto’s zie je het verschil: één van vóór en één van nu.

I thought I would send you some pictures of my wee Pepe, he's a 6-year-old rescue Chihuahua, who unfortunately takes seizures and has very few teeth, he also had very bad tear stains, after reading your reviews, I thought I would give pure a go. I can see a huge improvement in him already, not only does he look better but he has loads more energy and doesn't sleep all the time now, so thank you Pure for making me and my little boy happy

I saw the advert for Pure Pet Food and decided to give it a go as I have two very fussy eaters; I am so pleased that I did!! Meal times are a breeze now and my fur babies are healthy and happy. Betsy’s tear stains have also improved. The online ordering and chat services are extremely helpful, polite, informative, quick and easy. No need to wait days for delivery as your order is dealt with immediately. I really am pleased I took a chance with Pure Pet Food and would definitely not hesitate to recommend them or their products! Well Done and keep up the good work!!

My Bichon Frise loves Pure food and always cleans her bowl. The problem of staining under her eyes is greatly improved, there's a big difference. very pleased

Weight management

Bruno is dol op zijn nieuwe dieet, en zijn favoriet is eend. Hij ziet er misschien wat sip uit, maar dat is alleen omdat ik hem de dozen niet laat opeten! 😄 Voor Pure Pet Food was Bruno's vacht dof en had hij overgewicht. We gaven hem minder eten en wandelden elke dag met hem, maar niets hielp. Nu staat hij 4 weken op Pure Pet Food en is hij al 2 kg afgevallen, en zijn vacht glanst weer prachtig! 

We wilden gewoon even laten weten hoe blij we zijn met het voer. We gebruiken het nu 3 weken en we smullen elke maaltijd helemaal op! Oscar heeft moeite om op gewicht te blijven, en als werkhond is het belangrijk dat hij in goede conditie blijft. Sinds hij Pure krijgt, is hij 0,5 kilo aangekomen, geweldig resultaat! Onze enige klacht? Die 10 minuten wachten tot het voer klaar is! 

Wat een uitstekend hondenvoer! Gemaakt van kwalitatieve ingrediënten. Ik was in het begin een beetje sceptisch en vond het best prijzig, maar de dozen gaan verrassend lang mee. Mijn hond is dol op dit voer en is zelfs een beetje afgevallen, omdat het niet vol zit met 'vulmiddelen'. Ik zou iedereen aanraden om dit voer eens te proberen. Zó blij dat ik het gedaan heb!

Had my 2 terriers on this now for 7 week's and they’re thriving......they are both so full of energy and my underweight JRT has finally put weight on and eating every day, something she's not previously done.....we're very happy

My fussy and often sensitive Bengal Alfie loves both varieties. He attempts to open the cupboard whilst the food quickly rehydrates and generally goes mad until he is fed. Looks great on it and is maintaining a healthy weight with a glossy coat.

My Billy loves his Pure dog food, he has never been that enthusiastic for food but he loves Pure and makes sure there isn't a scrap left in the bowl! He has gained muscle and his fur grows very quick on it.

Very happy with Pure!

I have two dogs - both male Cavalier King Charles Spaniels, but with very different attitudes towards food. Tommy is the greedy one who would happily eat sawdust (please note I haven't offered it though...) :) Bosse is the gourmet dog, who is incredibly picky - worrying about his health and weight I've fed him from the palm of my hand! That is until we discovered Pure Pet Food. I couldn't believe seeing my gourmet dog, then 9 years old, jumping up and down and barking to get his portion! We tried going back to other types of food, but Bosse had no interest in them and since he's also quite old now and has heart problems, I decided to order Pure Pet Food from your online store. And the old and frail one is again jumping up and down and not shutting up until he's happily munching on his Pure! So thank you! :)

I can't believe the difference in Coupers coat in such a short time. When Couper first arrived with us from Romania he could hardly stand he was so thin. He loves Pure Food and will sit by his bowl waiting for meal time, he is certainly filling out now and is full of mischief.

Thanks again and all the best for the New Year.

Would highly recommend this food, it has transformed my Cavachon's life literally. I had actually ran out of grain-free high-quality kibble to feed her as she had tried them all and refused to eat them. I saw this and tried the starter pack and needless to say I have never looked back. She is healthy, full of energy and is filling out nicely now, she was very skinny as she wasn't eating properly. My only issue with this food is I have to control her continuous squealing while she is waiting for it to rehydrate. I feed the chicken and duck and would advise this as it has the biggest saving and, to be honest works out quite reasonable to feed if you average this on a weekly basis.

I had a 5 month pup, not a fussy eater but was purely on kibble. We used to add extra protein like chicken and fish to give him all he needed BUT, it was costing a fortune and we were always unsure if we were over feeding or under feeding. Plus he drank huge amounts of water and poop - well could be a bit messy. Roll forward one month with pure and, food goes down and gone in less than 10 minutes, licks the bowl clean! We are confident he’s getting all the nutrients he needs. He looks fantastic, his behaviour has improved, his poop is consistent and easy to pick up and finally his water intake seems normal. Even better it’s easy to store and mix up. Can never see us changing. So happy.

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