Sensitive Skin – how natural dog food can help
Does your dog suffer from dry, itchy skin or frequent scratching?. At Pure, we’ve helped thousands of dogs with sensitive skin feel better, look healthier, and live happier lives. Here’s why Pure could be the answer you’ve been looking for.
Tailored to Your Dog’s Needs
Every dog is different — that’s why Pure doesn’t believe in one-size-fits-all diets. When you join Pure, we ask you to tell us all about your dog:
👉 Their breed, size, age, allergies, sensitivities, and more.
Using this information, we create a personalised plan that’s tailored to your dog’s specific skin needs. Whether it’s itching, flaking, or redness, our goal is to help soothe and support your dog’s skin from the inside out.
Success Stories from Thousands of Dogs
We’ve seen incredible results. From French Bulldogs with constant scratching to Golden Retrievers with red, irritated skin — thousands of dogs have seen huge improvements after switching to Pure. Their owners tell us how their pets are now more comfortable, happier, and have visibly healthier coats and skin.
Packed with Skin-Loving Nutrients
Our recipes are made with natural, high-quality ingredients, and include powerful nutrients known to help sensitive skin:
Omega 3 – This essential fatty acid helps to soothe inflammation, reduce itchiness, and support a shiny, healthy coat.
Vitamin E – A key antioxidant that supports skin repair and protection, perfect for dogs prone to irritation or dryness.
These ingredients work together to promote skin health from within — all in a meal your dog will love.
Pure is also backed by vets and formulated by inhouse nutritionists. Here is what one fo the vets saya about Pure -
“I've been a vet for over 30 years and for about the last 5 years I've been suggesting Pure to my patients. I've found it to be incredibly helpful and some of the dogs have responded dramatically well”
Dr Julian Norton MA VetMB GPcertSAP MRCVS, Partner
We take skin sensitivity seriously. That’s why Pure is not just any pet food — it’s a solution you can feel confident about.
Get Started Today
Ready to help your dog feel their best?
👉 Simply tell us about your dog and we’ll create a custom feeding plan designed just for them.
With Pure, you're not just feeding your dog — you're caring for their skin, health, and happiness.