Wet food ease Fresh food goodness
Just scoop, stir and serve, from €1.21 a day
You shouldn't be the only one eating healthy
Made with the best ingredients, Pure has the convenience of wet food with the health benefits of fresh food. See how we compare.
Pure is designed for better health
Full of natural, high quality ingredients
And absolutely no nasties
Wet food is subject to harmful processing
Often made with sub-par ingredients
And uses misleading labelling tactics
Pure vs Wet
Pure is made from real meat, fruit and vegetables that are gently dehydrated, using ingredients fit for human consumption. Wet food is cooked with added water at high temperatures before being sealed in tins or pouches, which can reduce nutrients.
How Pure compares
We've delivered over 80 million meals
The cost
Pure is often cheaper than wet food because it’s dehydrated, so you’re not paying to ship lots of water in heavy tins or pouches, this involves less packaging too.
Convenience
Wet food is ready to serve, but heavy to store and must be refrigerated once opened. Pure is dehydrated, making it compact and lightweight, just scoop, add warm water, stir and serve.
Ongoing support
Our team of experts are here to provide one to one support for you and your dog
Choose your location
Please confirm your location to ensure you see the correct products and shipping options.