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How our food plans work

Monthly dog food subscriptions bursting with goodness for a lifetime of happiness

Have you considered a dog food subscription?

How it works

Tell us about your dog

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An accurate recommendation based on your dog's weight, age, allergies and more.

Choose your plan

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Go with a monthly delivery or select a wider timeframe to save €€€.

Receive your box and enjoy!

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Free next day at home delivery. Unpack and prepare your dog’s meal in only 30 seconds.
Get started

Benefits of a Pure Plan

  • Seeing health benefits of food takes about six weeks. With Pure, you consistently receive the same food, so you can actually measure the difference in your dog's health.
  • You'll never run out of dog food and you won't have to buy a large, cumbersome bag from the pet store.
  • Pure offers personalised advice. You tell us about your dog's weight, breed, allergies etc, and we provide specific tailored advice. 

Amend deliveries

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Cancel anytime

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Skip orders

Subscription on your terms

Choose how much food you’d like and how often you’d like it to be delivered. For the best value choose to get your dog food delivered every 8 weeks. Or feel free to mix Pure with your dog’s existing food on a partial plan.

Delicious food & treats in one subscription

One convenient delivery to your door packed with everything your dog wants and needs. Deliciously healthy dog food and tasty treats packed with superfoods.

Frequently Asked Questions

Everything else you need to know about Pure

Am I tied into a subscription?

Is Pure expensive compared to other foods?

Can I speak to someone?

Can I see my full price?

Where does my delivery come from?

What if my dog doesn’t like it?

Is Pure suitable for my dog's health concern?

Choose your location

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