Pure Pet Food

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    Lamb with colourful carrots & nourishing garden peas

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    Complete & balanced
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    Naturally tasty
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    Just add water

    Extremely tasty lamb dog food

    Flavour-filled, healthy goodness, this natural lamb dog food is making mealtimes exciting again.

    Natural omega-3

    Natural omega-3 from algae helps to reduce inflammation, ease achy joints, promote cognition and even keeps your dog’s coat looking great too.

    Irresistibly good

    Using only the best, real ingredients, your dog’s meals smell and taste just as good as they look!

    Investing in long term health

    Complete, balanced and packed with ingredients to help with immunity, digestion, skin, their coat and more, we’re keeping your dog healthy and thriving with every bite.

    Extremely tasty tailored menu

    Complete our quick questionnaire about your dog and we’ll create a perfectly personalised menu of wholesome, tasty recipes that are carefully crafted with your dog’s needs in mind.

    Create your menu

    Dogs love the Pure lamb recipe We’ve served

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    Scrumptious lamb meals

    Composition

    Lamb (26%), Potato, Brown Rice (25%), Peas (5.5%), Puffed Carrot (5%), Dried Vegetable Stock, Poultry Fat, Salmon Oil, Spinach, Dried Algae (source of Omega 3), Chicory Root, MOS, Glucosamine, Chondroitin.

    Equivalent to a 50% meat dry food

    We simply take out the moisture, keeping all the natural goodness and nutrients in. That’s why our recipes pack in the same protein you’d find in a kibble made with 50% meat

    Why our food is different

    We use only natural ingredients — quality meat for protein, gentle carbohydrates like rice and potato, and vegetables, oils, and natural plant ingredients that support your dog’s health.

    Unlike kibble, our food is gently air-dried. This keeps more nutrients intact and makes it easier to digest. Research shows that air-dried food can better support immunity and overall wellbeing.

    We’ve already served over 65 million meals and helped thousands of dogs thrive.

    Analytical constituents

    ProteinFatCrude FibreAsh KCal Per 100g
    20%8,7%2%10%351
    When rehydrated (as fed), the fat content is 3.0%

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