Pure Pet Food

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    Chicken with garden greens & strawberry pieces

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    Complete & balanced
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    Naturally tasty
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    Just add water

    Honest, wholesome chicken dog food

    Made with the very best ingredients, this chicken dog food is the delicious food your dog deserves.

    Omega-3 from algae

    Our omega-3 is 100% natural and used for its anti-inflammatory, skin-soothing powers, all while promoting a gloriously glossy coat.

    Natural prebiotics

    We use a natural prebiotic from chicory root to feed the good bacteria in your dog’s gut, keeping them healthy on the inside so they can thrive on the outside.

    Totally tasty

    We use a bunch of real, natural ingredients to deliver maximum flavour and keep your dog's tail wagging. Squeaky clean bowls all-round!

    Extremely tasty tailored menu

    Complete our quick questionnaire about your dog and we’ll create a perfectly personalised menu of wholesome, tasty recipes that are carefully crafted with your dog’s needs in mind.

    Create your menu

    Dogs love the Pure chicken recipe We’ve served

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    Scrumptious chicken meals

    Composition

    Chicken (27%), Potato, Brown Rice (25%), Peas (5%), Carrot (5%), Dried Vegetable Stock, Poultry Fat, Salmon Oil, Spinach, Dried Algae (source of Omega 3), Chicory Root, MOS, Glucosamine, Chondroitin.

    Equivalent to a 50% meat dry food

    We simply take out the moisture, keeping all the natural goodness and nutrients in. That’s why our recipes pack in the same protein you’d find in a kibble made with 50% meat

    Why our food is different

    We use only natural ingredients — quality meat for protein, gentle carbohydrates like rice and potato, and vegetables, oils, and natural plant ingredients that support your dog’s health.

    Unlike kibble, our food is gently air-dried. This keeps more nutrients intact and makes it easier to digest. Research shows that air-dried food can better support immunity and overall wellbeing.

    We’ve already served over 65 million meals and helped thousands of dogs thrive.

    Analytical constituents

    ProteinFatCrude FibreAsh KCal Per 100g
    25%8,5%2%8,5%358
    When rehydrated (as fed), the fat content is 3.0%

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