Honest, wholesome chicken dog food
Made with the very best ingredients, this chicken dog food is the delicious food your dog deserves.
Omega-3 from algae
Our omega-3 is 100% natural and used for its anti-inflammatory, skin-soothing powers, all while promoting a gloriously glossy coat.
Natural prebiotics
We use a natural prebiotic from chicory root to feed the good bacteria in your dog’s gut, keeping them healthy on the inside so they can thrive on the outside.
Totally tasty
We use a bunch of real, natural ingredients to deliver maximum flavour and keep your dog's tail wagging. Squeaky clean bowls all-round!
Extremely tasty tailored menu
Complete our quick questionnaire about your dog and we’ll create a perfectly personalised menu of wholesome, tasty recipes that are carefully crafted with your dog’s needs in mind.
Dogs love the Pure chicken recipe We’ve served
Scrumptious chicken meals
Composition
Chicken (41%*, including dehydrated chicken 31%, freeze dried chicken 5%, Chicken fat 5%), Potato, Pea Protein, Carrot (10.2%), Vegetable Stock (4%), Peas (1.5%), Minerals, Salmon Oil (1%), Spinach (0.6%), Strawberry (0.2%), Algae (0.15%, source of Omega 3), Glucosamine (0.05%), Chondroitin (0.05%).
*Equivalent to 80% meat content in kibble
We simply remove the moisture, keeping all the natural goodness and nutrients in. That’s why our recipes pack in the same protein you’d find in a kibble made with 80% meat.
Nutritional Additives (per kg)
Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 200mg, Taurine 1,000mg, L-carnitine 250mg, Zinc (as zinc chloride hydroxide monohydrate) 100mg, Iron (as iron (ll) chelate of protein hydrolysate) 60mg, Manganese (as manganese chelate of protein hydrolysate) 25mg, Copper (as copper (ll) chelate of protein hydrolysate) 10mg, Iodine (as calcium iodate anhydrous) 2mg, Selenium (as sodium selenite) 0.05mg.
Why our food is different
We use only natural ingredients — quality meat for protein, gentle carbohydrates like rice and potato, and vegetables, oils, and natural plant ingredients that support your dog’s health.
Unlike kibble, our food is gently air-dried. This keeps more nutrients intact and makes it easier to digest. Research shows that air-dried food can better support immunity and overall wellbeing.
We’ve already served over 65 million meals and helped thousands of dogs thrive.
Analytical constituents
| Protein | Fat | Crude Fibre | Ash | KCal Per 100g |
|---|---|---|---|---|
| 36% | 14% | 3% | 8% | 382 |
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