Pure is often cheaper than raw because it doesn’t need freezing or chilled delivery, reducing food miles, packaging, and cost for your dog.
The raw benefits without the hassle
Just scoop, stir and serve, from as little as 1.21 per day
You shouldn't be the only one eating healthy
Made with real ingredients, Pure gives the benefits of raw without freezer storage, defrosting, handling raw meat, or worrying about bacteria. See how we compare.
Pure is designed for better health
Easily prepared in 30 seconds
And contains absolutely no nasties
Raw food is inconvenient
Requires both fridge and freezer space
And could contain harmful pathogens
Pure vs Raw
Pure is the easiest way to feed real foodno freezer needed. Just add water for a fresh meal, without the risks of raw feeding
How Pure compares
Dry & wet
Raw & fresh
Cost
€€
€
€€€
No/low processing
High quality ingredients
Easy to store
No risk of harmful pathogens
We've delivered over 80 million meals
94%have seen an improvement in their dog's ailment
91%have seen overall improved health
The cost
Convenience without compromise
Pure makes feeding real food simple no freezer, no defrosting, and no raw meat. Just scoop, add warm water, stir, and serve. No thawing means no raw food left out while it defrosts.
Ongoing support
Our team of experts are here to provide one to one support for you and your dog
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