How to Transition Your Dog to Pure Pet Food
How to Transition Your Dog to Pure Pet Food (And Why It’s Worth It)
Thinking of switching your dog to a healthier, more natural food? You're making a fantastic choice. Transitioning your dog to Pure Pet Food is a great way to support their overall health and wellbeing—and it’s easy to do with the right approach.
We’ve helped thousands of dogs make the switch smoothly, including dogs with sensitive stomachs or those who’ve been used to a different diet for years. And the best part? We guide you through every step of the process.
Why Switch to Pure?
Pure is made from natural, gently dried ingredients—nothing artificial, no nasties, and no unnecessary processing. When you add warm water, it transforms into a fresh, tasty meal that’s packed with nutrients and full of flavour.
Our recipes are designed to be easy on digestion and loved by even the fussiest eaters. That’s why 91% of our customers have noticed an overall health improvement in their dog since switching to Pure.
Expect benefits like:
Happier tummies
Shinier coats
Healthy energy levels
Smaller, firmer poos
Excitement at mealtimes
How to Transition to Pure Pet Food
Just like with any new food, it’s best to introduce Pure gradually over a week or so. This gives your dog’s system time to adjust and helps them get used to the new taste and texture.
🐾 Your 10-Day Transition Plan:
Days 1–3: 25% Pure, 75% old food
Days 4–6: 50/50 mix
Days 7–9: 75% Pure, 25% old food
Day 10 onwards: 100% Pure
Of course, every dog is unique. Some take to Pure straight away, others prefer a slower approach. If your dog needs a little more time, that’s no problem—we’re here to help tailor things to suit them.
Top Tips for a Smooth Switch
1. Stick to Regular Mealtimes
Keeping a consistent feeding schedule helps your dog feel calm and secure during the transition.
2. Take It at Their Pace
If your dog is a bit unsure at first, or has a more sensitive tummy, it’s absolutely fine to take things slowly. A relaxed, gradual transition is often the best path to long-term success.
3. Limit Treats During the Switch
To help your dog focus on their new food, try to avoid extra treats or table scraps during the first week or two. It makes it easier for them to settle into their new routine.
4. Celebrate the Wins
Lots of dogs get excited about Pure from day one. But even small signs—like finishing a meal, firmer poos, or more enthusiasm at dinnertime—are great signs that the new food is suiting them.
Support at Every Step
We know that every dog is different, which is why we never take a one-size-fits-all approach. When you join Pure, you get:
A personalised transition plan
Advice from our expert team, whenever you need it
Flexible guidance if your dog is fussy or sensitive
Friendly support to help you feel confident in the switch
Whether you’re changing from kibble, wet food, raw, or homemade meals—we’ll help you make the change smoothly and successfully.
Why Healthy Food Makes a Real Difference
Switching to Pure isn’t just about what’s in the bowl—it’s about long-term health. When your dog eats natural, high-quality food, everything from their digestion to their coat to their mood can improve.
Pure supports:
Better gut health
Stronger immunity
Long-lasting energy
Improved wellbeing at every life stage
And with a feeding routine that’s as easy as adding warm water, mealtimes become something to look forward to—for both of you.
Ready to Make the Switch?
With Pure, you're not just feeding your dog—you’re giving them the best chance to feel healthy and happy every day. And with our expert support and simple transition process, you can make the switch with total confidence.
Start your Pure journey today, and see the difference it can make.