Why Vets Recommend Pure Pet Food

Why Vets Recommend Pure Pet Food

Choosing the right food can make a world of difference to a dog’s health. At Pure Pet Food, we’ve worked with vets and pet owners alike to help dogs live healthier, more comfortable lives through simple, tailored nutrition. One of the worlds most respected vets, Dr. Julian Norton, shares his experience with Pure and the impact it's had on his patients.

A Vet’s Perspective: Trusted by Professionals

"I’ve been a vet for over 30 years and for about the last 5 years I’ve been suggesting Pure to my patients. I’ve found it to be incredibly helpful and some of the dogs have responded dramatically well."
— Dr Julian Norton MA VetMB GPcertSAP MRCVS, Partner

Dr. Julian Norton, known for his veterinary work on TV and in clinics across the UK, has seen first-hand the effect that Pure’s recipes can have on dogs with a wide range of health concerns.

Improvements in Common Ailments

Veterinary professionals are increasingly recognising the role that tailored, high-quality nutrition plays in treating and managing conditions such as:

• Digestive issues (e.g. loose stools, sensitive stomachs)

• Skin problems (itchiness, flaking, irritation)

• Low energy or poor coat condition

• Food intolerances and allergies

With Pure, many dogs show noticeable improvements in their symptoms after switching from heavily processed or unsuitable commercial foods.

Gently Prepared, Naturally Safe

Unlike raw food, which can carry harmful bacteria if not handled properly, Pure is:

• Gently dehydrated at low temperatures

• Free from harmful bacteria often found in raw meat

• Made from natural ingredients with no artificial additives

This makes it a safer option, particularly for households with young children, elderly individuals, or immunocompromised people — and for dogs with sensitive systems.

Backed by Experts, Loved by Dogs

Pure Pet Food is developed with the input of veterinary professionals and nutritionists, ensuring each recipe supports canine health while being easy to digest and delicious to eat. Our tailored plans help remove common allergens and include ingredients that actively support the immune system, skin, coat, and gut health.

Why More Vets Are Recommending Pure

Vets like Dr. Norton are turning to Pure not just because it’s natural or convenient — but because it works. When food plays a role in healing, it becomes more than just nutrition — it becomes part of the treatment plan.