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Fred eating Food

Natural & healthy dog food served with ease

Nutritional dog food, delivered straight to you from Rotterdam. From €1.30 a day.

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What is Pure?

Our gently dried dog food is made from natural ingredients that promote your dog's health and wellbeing.

Serving Pure is simple. Just add water and you've got a meal ready in seconds!

How does a Pure plan work?

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Step 1Tell us about your dog
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Step 2Choose your tailored recipes
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Step 3Free delivery to your door from Rotterdam
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Step 4Try it and transition to Pure. Cancel anytime.
Create a tailored plan today

How Pure compares

Pure Pet FoodKibble dog food

Pure is designed for better health

Full of natural, high quality ingredients

And absolutely no nasties

Kibble is highly processed

Often containing poor quality ingredients

And misleading labelling tactics

"Lexi is jumping up and down when we prepare this food"

Miranda from Beverwijk

Why Choose Pure

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Shipped from Rotterdam
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From only per day €1.30
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Just add water and serve
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Ready in 10 seconds
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Who are we and what we stand for

Learn more about Pure

Dehydrated food supports digestibility

Dehydrated food

Better digestion & immune system

Dry kibble

Poor gut health & digestion issues

Research conducted by independent body

Want to speak to someone?

Hi, I'm Chris!

"Whether you need help managing your plan or just want to chat through what options we have for your dog, I'm here to help!"

Christophe Vossen from Maastricht, Customer Service

Reach out to us

What People Say About Pure

"Thank you for the food, Senna loves it"

Senna from Menaam

"Easy, nutritious, and 100% natural"

Otis and Indy from The Hague

"This salmon with white fish was an instant hit yesterday 😋"

Abbie from Landgraaf

"Since switching to Pure Jimmy absolutely loves mealtimes!"

Jimmy from Groningen

We've delivered

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meals and changed the lives of hundreds of thousands of dogs for the better

94%of customers have seen an improvement in their specific dog's ailment
91%of customers have seen overall health improvements since switching to Pure
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Frequently Asked Questions

Everything else you need to know about Pure

Am I tied into a subscription?

No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.

Is Pure expensive compared to other foods?

Pure costs a lot less than you think compared to other premium foods. Pure starts at €1.30 per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.

Can I speak to someone?

Of course! If you have any questions you can’t find answers to on our site, just give us a call on +31 85 107 1477
Our friendly team is available Monday to Friday, 9am–5pm.

Can I see my full price?

Yes,  your price is personalised to your dog. It’s based on their age, weight, activity level. Simply fill out the quick form to see your personalised price. 

Where does my delivery come from?

Your order is prepared and shipped from our hub in Rotterdam and delivered on a next working day service, so you’ll have your Pure quickly and reliably.

What if my dog doesn’t like it?

It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.

Is Pure suitable for my dog's health concern?

All of our recipes are formulated by our in-house nutritionist and endorsed by our pet panel of industry experts (vets and animal behaviourists). Pure is tailored to a number of ailments and health issues. Simply tell us about your dog and we’ll create a tailored plan.

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