Natural & healthy dog food served with ease
Nutritional dog food, delivered straight to you from Rotterdam. From €1.30 a day.
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What is Pure?
Our gently dried dog food is made from natural ingredients that promote your dog's health and wellbeing.
Serving Pure is simple. Just add water and you've got a meal ready in seconds!
How Pure compares
Pure is designed for better health
Full of natural, high quality ingredients
And absolutely no nasties
Kibble is highly processed
Often containing poor quality ingredients
And misleading labelling tactics
"Lexi is jumping up and down when we prepare this food"
Miranda from Beverwijk
Who are we and what we stand for
Learn more about Pure
Dehydrated food supports digestibility
Dehydrated food
Better digestion & immune system
Dry kibble
Poor gut health & digestion issues
Research conducted by independent body
What People Say About Pure
"Thank you for the food, Senna loves it"
Senna from Menaam
"Easy, nutritious, and 100% natural"
Otis and Indy from The Hague
"This salmon with white fish was an instant hit yesterday 😋"
Abbie from Landgraaf
"Since switching to Pure Jimmy absolutely loves mealtimes!"
Jimmy from Groningen
Frequently Asked Questions
Everything else you need to know about Pure
Am I tied into a subscription?
No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.
Is Pure expensive compared to other foods?
Pure costs a lot less than you think compared to other premium foods. Pure starts at €1.30 per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.
Can I speak to someone?
Of course! If you have any questions you can’t find answers to on our site, just give us a call on +31 85 107 1477
Our friendly team is available Monday to Friday, 9am–5pm.
Can I see my full price?
Yes, your price is personalised to your dog. It’s based on their age, weight, activity level. Simply fill out the quick form to see your personalised price.
Where does my delivery come from?
Your order is prepared and shipped from our hub in Rotterdam and delivered on a next working day service, so you’ll have your Pure quickly and reliably.
What if my dog doesn’t like it?
It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.
Is Pure suitable for my dog's health concern?
All of our recipes are formulated by our in-house nutritionist and endorsed by our pet panel of industry experts (vets and animal behaviourists). Pure is tailored to a number of ailments and health issues. Simply tell us about your dog and we’ll create a tailored plan.
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