This delicious recipe features 100% human-grade ingredients and absolutely zero preservatives and no nasties. Complete and balanced, Wholesome Chicken is the type of food your dog dreams of.

Combining a delicious taste with optimal nutrition, Wholesome Chicken is 100% human-grade and complete and balanced for your dog. This recipe is so enticing you won't even have time to finish 'take it' before your dog has a face full of Pure. If you're looking for the perfect recipe for your dog click the create your plan button above and tell us about your dog.

I just wanted to let you know that I started my dog Mabel on Pure this week and she is absolutely loving it!

Mabel

Alfie’s 6 months now. Started him on Pure yesterday and he loves it. Hasn’t licked a bowl clean in weeks! Every time I’m in the kitchen he’s sat by his bowl wanting more. He’s happy I’m happy and no longer stressed! Thank you x

Alfie

Wholesome Chicken

Tasty turkey with all the trimmings, crunchy cabbage, carrots and scrummy sweet potato.

Super tasty and packed full of ingredients you’ll recognise, we’re sure %1’s Turkey will have %3 excited for every mealtime. It’ll help to keep %2 digestive system in tip top shape, as well as support %2 immunity, joints and more. Plus, it’ll taste fantastic!

Omega 3 is well-known for its anti-inflammatory properties, and it’ll help keep %2 skin and coat healthy too.

Omega 3 from algae

Fresh, natural ingredients will not only smell delicious, but keep %1’s tum satisfied too!

Super tasty

%1’s Turkey has natural chondroitin for %2 joints, marigold extract for %2 immune system and prebiotic chicory root for gut health.

Good from the inside

Turkey and rice

Tender turkey with a selection of garden veg and hints of cranberry.

%1’s Turkey is full of natural ingredients to help %3 thrive. There’s peas, sweet potato, apple, cranberry and natural prebiotics to support %2 gut health and immunity. We’re sure the taste will have %2 tail wagging in no time!

Inulin, from chicory root, is a super ingredient that feeds the good gut bacteria, while warding off the bad bacteria.

Natural prebiotics

The ultimate anti-inflammatory ingredient, we use omega 3 from algae - it’s easy to absorb, 100% natural and sustainable.

Marigold extract can help to keep your dog’s immune system and eyes healthy and working as they should.

Marigold extract

Turkey and peas

Surf & Turf is a complete human quality food packed with chicken and whitefish. Grain and potato free with added superfood ingredients, Surf & Turf is perfect for both cats and kittens worldwide.

Cats love the delicious smell and taste of Surf &amp; Turf, the complete and balanced human-grade cat food. This recipe brings out the purr in your pet with its tasty 100% human-grade ingredients carefully selected and made in our Yorkshire facility.

My three fusspot cats absolutely LOVE this food. Two of them have sensitive stomachs but have taken to the new food with no problems. In fact, for the first time ever, they all purr as they are eating and are clearing their bowls. We will definitely be sticking to this!

Lexi, Alfie, Mimi

I bought the starter pack which contained the surf and turf box. I have tried it on both my two cats, I was amazed at how well the food looked when rehydrated.
My tom cat loves the food he got stuck in as soon as I put the dish down. My girlie cat is taking a bit of time getting use to it but she eats it slowly.

I am so pleased to fine a company that loves animals they feed them quality food.

Rigby, Riley

Surf & Turf

Salmon with a tempting trio of veg, cabbage, carrots and plenty of peas.

Delicious salmon, brown rice and tons of veggies make up %1’s super tasty and healthy dish. It includes ingredients you’ll recognise to support %2 overall health like sweet potato, coconut, peas, omega 3 from algae and marigold extract.

Marigold extract has excellent properties for supporting %1’s eyes and immunity, helping to keep %3 in tip top shape.

There are no nasties, nothing weird or even slightly peculiar in %1’s Pure.

Deliciously natural

%1’s Pure has natural prebiotic chicory root. This helps to feed the good bacteria in %1’s gut, promoting good digestive health.

Good for the gut

Salmon and rice

A salmon supper blended with wholesome veggies and hints of juicy cranberry.

With salmon, vegetables and minerals %1’s Salmon is packed with natural tasty ingredients that we’re sure %4’ll love. It’s grain-free, and with prebiotic chicory root, omega 3 from algae and marigold extract too, it’ll help to keep %3 in tip top shape.

Prebiotic chicory root feeds the good bacteria in %1's gut, while helping to ward off the bad bacteria.

Supporting digestion

Chondroitin and glucosamine are both natural substances that help to support %2 joints as %4 ages.

Built in joint support

There are absolutely no nasties, nothing weird or even slightly peculiar in our food.

Salmon and peas

Made with 90% fresh high-quality chicken breast, pets find Meaty Toppings irresistible. Sprinkle a spoonful on current meals to turn any dull meal into an exciting, delicious dinner.

Meaty Toppings are healthy, grain-free clusters of dehydrated chicken, coated with superfood ingredients such as Coconut Oil, Spinach &amp; Carrot. They're perfect for a small treat or for training, while also providing a nutritional boost. These toppers are grain-free, free from preservatives and absolutely no nasties.

Another wonderful product I got in my first Pure order and my little girl Ullana is just crazy for the Meaty Toppings! Even though she normally isn’t a big chewer, but in this case, she loves to chew the tiny Toppings, crunch crunch! We were a bit in a hurry yesterday morning so I gave these for breakfast and within a few minutes her bowl was completely empty!

Ullana

My 9 month old Cocker is probably the fussiest dog around but he loves these crunchy toppers which add a bit of texture to his meals. Great product and a great way to entice your pooch to eat.

Sandy

Meaty Toppings: Superfood Boost

A healthy low-calorie treat made with nothing but fresh human-quality ingredients. Just feed one and you will have a best friend for life!

Made with nothing but fresh human-grade ingredients, these Meaty Sweeties can be fed complementary to a balanced diet. Treat your pooch to something that's delicious yet healthy. These treats are tail-waggingly good and loving made in our Yorkshire facility.

Switched to Pure treats when I switched their food to Pure too.

Thought there's no point giving them good food and bad treats, so their old treats went out the door.

They love them. Both flavours too.

Having 4 dogs, 2 collies, 2 terriers, its hard to keep them all happy with the same food and treats. But they can't get enough. I really feel very happy that they are getting quality food now, with no hidden nasties.

Bella, Arch, Pop, Kit

Loved by all 4 of my dogs. These treats smell good enough for me to eat! They are soft enough to break into smaller treats for my 6 kilo and 4 kilo terriers, and meaty enough for the poodle and whippet to feel they've had a mouthful.

Radley, Kipling, Leo, Ralph

Meaty Sweetie: Chicken & Coconut Oil

Duck Delight is a complete human quality food with a premium meat source. Made up of delicious duck, this wonderfully rich meat is part of our grain-free duck recipe.

This novel protein recipe is not just great for your dog, it's delicious too. It's 100% human-grade, has no nasties and no preservatives (so you can actually eat it if you get the urge). If you're looking for the perfect recipe for your pooch, click the create your plan button above.

We decided that we wanted to give our puppy a really good quality food. We were hoping to home cook the meals, however after looking into it we couldn't decide if we would be doing the right thing. Then we came across Pure and we thought it would be the best option as we didn't want to feed kibble but wanted a home cooked feel to the food. We are so pleased with the food and our little puppy loves the Duck Delight so much. He doesn't lift his head until he's finished.

Bella

I have never seen dogs go so crazy for food! We have two puppies. Poppy, 7 months and Mabel, 4 months and they love this food. When we have made it and it's sitting on the side for 10 minutes, they sit guarding it! They won't take their eyes off the bowls! Constantly jumping up at it trying to get at it!

On top of this, they both look so healthy. Their coats are so shiny and their poos are healthier too!

Two very happy contented dogs and owners!

Poppy, Mabel

Duck Delight

Fish is among the healthiest foods on the planet packed with important nutrients. This fish-based dog food is made up of wild-caught New Zealand white fish. Fish Supper is also free from grains, preservatives and nasties.

The Fish Supper recipe is a complete and balanced recipe packed full of helpful vitamins and minerals to keep your pup in tip-top shape. After opening the Fish Supper recipe your pooch will instantly pick up the scent and come running, ready to dine. To find out the perfect recipe for your dog click the create your plan button above and tell us about your dog.

We have just moved back from New Zealand and glad to have found some food that my fussy Willow the cocker spaniel loved this mix and now not having to coax her to eat other flavours.

Indy the other cocker spaniel loves them all!! thanks,

Willow, Indy

Really, really recommend this type for a fussy dog - I tried to get my girl eating the chicken dinner recipe but she hated it - unless I mixed in smelly fish. So it made sense to try this one instead, and she gets very excited at mealtimes now. She's a super fussy dog and a tripawd as well, so I needed something I could buy in bulk, which was healthy, easy to store, not too expensive, and which she would eat... this is a great value food that ticks every box.

Not sure if this is just coincidence or a sign of a food allergy, but she stopped getting gummy eyes as soon as I started feeding her this brand. Her coat has also improved.

Coco

Fish Supper

A delicious duck feast with a vibrant veg medley and hints of apple.

%1’s Duck is full of delicious ingredients to keep %3 happy from the inside out. Including healthy ingredients you’ll know, like brown rice and veggies, all working together to support %2 digestion, immunity and overall health too.

%1’s Duck is a complete food, with balanced levels of protein, fibre, vitamins and minerals.

Complete and balanced

Natural prebiotic chicory root feeds the good bacteria in the gut while helping to deter bad bacteria.

%1’s Duck has chondroitin and glucosamine, two natural ingredients that’ll help to support %2 joint health as %4 ages.

Investing in long term health

Duck and rice

Rich, delicious duck paired with an assortment of veg and flavoursome fruits.

With sweet potato, linseed, prebiotic chicory root and peas, %1’s Duck is packed with delicious ingredients that’ll have %2 giddy with delight when dinner time rolls around. It’s complete and balanced, meaning it’ll help %3 to live a healthier, happier life, all while tasting fantastic!

Natural prebiotic chicory root helps support the digestive system and feed the good bacteria in the gut.

Omega 3 and linseed will help keep their coat in top condition. Get set for healthy skin and glossy fur!

Let that coat shine

Chondroitin and glucosamine help to support the joints, helping you to invest in their future health.

Keep those joints moving

Duck and peas

Chicken Feast is a tasty, single-source protein recipe that's complete, balanced and packed with high-quality chicken. Nutritious, delicious and grain and potato free with added superfood ingredients, Chicken Feast makes cats worldwide purr.

Cats across the world are loving the Pure Chicken Feast. It's a tasty single source protein, complete human quality food. 100% grain-free, free from preservatives and absolutely zero nasties. Serve your cat a purr-fect food they love.

My cat Otis is so fussy, he suffers with allergies and Inflammatory Bowel Syndrome, so I have to be careful what he eats, and it has to be tasty enough that he will want to eat it more than once. Well he absolute loves the food we get from Pure, begs for it all day, we have had to split his dinner up into portions just to give him time to digest otherwise he inhales the lot!

It’s particularly good for those of you who may have to mix up medicine in your cats food, having to add water and mix seems to make it more palatable.

I cannot recommend this product enough!

Otis

Ginger our cat is in her twenty first year, slowly deteriorating, loosing interest in her food as there were few she liked. Ordered this expecting it to be refused by her but she tore into it and it seems to be her favourite! What a relief to see her enjoy her food again.

Can't believe how smooth an operation it is to order, pay and delivery IS the following day! Better than collecting it from pet shop which is 18 miles away.

Ginger

Chicken Feast

Simply 100% chicken breast & thigh these tail-waggingly good training treats are bursting with goodness. Their size and texture make them perfect for training and rewarding your pooch while out and about too.

Simply 100% chicken breast & thigh these tail-waggingly good training treats are bursting with goodness.

These delicious, single-ingredient training treats are made with nothing but 100% human-grade chicken breast and thigh. Their size and texture make them perfect for training and rewarding your pooch while out and about too.

We've been using these treats to train Pip, she loves them and her training is really coming along. And the fact that they come with my plan and I don't need to think about it is great

The packet fits nicely in my pocket and Bean loves the treats. Would definitely recommend

Bean

100% Chicken Training Treats

Taste Of The Ocean is a healthy single ingredient treat. Made with nothing but wild-caught New Zealand white fish from the Pacific Ocean. 

These tasty treats are sure to win you a new best friend or two. Made with nothing but delicious, high-quality New Zealand white fish, the Taste Of The Ocean treats are healthy, single-ingredient treats for dogs &amp; cats. A fantastic source of Omega 3's with no preservatives or added nasties. Each box contains over 90 fish chunks!

These are lubbery and lovely smelling fish treats, each one tastes like it's been caught fresh off the line. They are mouth watering and if I had my way it would be plenty more for my tummy from where the catch came from...

Nero

My little puppy is absolutely crazy about these! Could eat the whole pack in one go if she got her paws on it!

Taste of the Ocean: Freeze Dried Fish Treat

Turkey Terrific is a complete and balanced human-grade dog food. This recipe provides a grain-free, natural meal with no nasties or preservatives that'll get your dog's tail wagging.

Our Turkey Terrific recipe features 100% fresh ingredients and is packed full of vitamins and minerals. These high-quality human-grade ingredients make up a tasty turkey recipe that'll get your dog's tail wagging. If you're looking to find the perfect recipe for your dog click the create your plan button above.

I have a nearly 8-year-old Border terrier mix, who for the last 3-4 years has been suffering more and more with digestive issues.

After spending hundreds on Specialist vet foods and medications, I stumbled across Pure in my local pet store. I Discussed the benefits with a member of staff and decided to give it a go.

Kizzy has never refused this food and appears to love it, her digestion has settled down massively and I love feeding her something warm for those cold days.

Would absolutely recommend.

Kizzy

Roscoe and Bentley (Border terriers) they both love this food, easy for when we are travelling and they love it when their bowls touch the ground, it goes within minutes.

Roscoe, Bentley

Turkey Terrific

Chicken Dinner is a complete, balanced, and human-quality food that's delicious and convenient. Packed full of natural ingredients, vitamins and nutrients, this recipe is perfect for your pooch.

100% fresh, human-grade ingredients are carefully mixed to create this delicious Chicken Dinner recipe. No nasties, preservatives or grains, this recipe is packed full of vitamins and minerals essential to healthy bones, blood and overall development. If you're looking for the perfect recipe for your pooch, click the create your plan button above.

My Westie cross was always licking, scratching and biting his feet. Since he has been on Pure I have definitely noticed that this is dramatically reduced. There is also a lot, less firmer poo as the food is digested better. I make up his morning breakfast when I do his dinner and leave it in the fridge overnight as he can't wait for it to be re hydrated. His bowl is licked clean every meal

I’ve been feeding this food to my two for about 5 weeks now and we haven’t had any issues. My boy had his spleen out 15 months ago and we’ve been struggling with his tummy as it would gurgle a lot and he would be sick at least once a month and have the runs. I’m pleased to report that *touch wood* he hasn’t been poorly. He put on a little bit of weight but has now lost it by simply giving him less. There are a lot less farts which is brilliant! Overall, they love the food and I love it because they’re happy and health

Dave

Chicken Dinner

Make your pup feel special and treat them to healthy human-quality low-calorie treats. Tail-waggingly good, you only need to feed one to gain a best friend for life.

These tasty treats can be fed complementary to a balanced diet and are the perfect snack or training treat. Handmade with love in our Yorkshire facility, you're sure to get your pups mouth watering with these Meaty Sweeties. These treats are also completely grain-free, with no preservatives and zero nasties.

Wow, another fantastic product to add to the pantry! Although I wouldn't expect anything less from Pure.

As with regular feed, I have struggled to find a doggy treat that my big lump of a husky-cross Faelan will enjoy. Once again you have come to my rescue - he loves your Meaty Sweeties and just wolfs them down :)

Thanx again guys

Harry

Can't thank Pure enough for creating these wonderful little treats. Tried the chicken flavour first and they were very popular with my three dogs 2 being french bulldog (that can be prone to pancreatitis). And then tried the duck treat equally as popular. Opening the cupboard where the treats are kept causes great anticipation and excitement to receive their favourite, healthy, easy to eat treats. Our house and our dogs wouldn't be without them again! Thank you Pure.

Jude, Bun, Alfie

Meaty Sweetie: Duck, Apple & Coconut Oil

Packed full of natural human-quality ingredients, Chicken Delicious is a complete and balanced food your dog will go crazy for. Feed the best, to the best.

Lovingly made in our Yorkshire facility, Chicken Delicious is grain-free, free from preservatives and contains zero nasties. Nutritious and human-grade dogs go tail-wagging crazy for this recipe. If you're looking for the perfect recipe to get your dog's tail wagging click the create your plan button above, tell us about your dog and we'll recommend the perfect recipe.

My dog had always been fed on a higher end brand of dog kibble. He is a Puggle, very greedy and loves all food, including Pure Pet Food. I thought kibble looked extremely boring, contained too many carbs and far removed from what dogs should be eating, so was delighted to come across Pure Pet Food.

He looks a picture of health but the big big difference is, he no longer has flatulence, no more nasty smells!

Arch

I love this food so much! I have quite a sensitive tummy and if there are any grains in food I can be quite sick so it is great to have a food with every ingredient listed (and no nasty meat derivatives) I can trust!!

It tastes just great! I get excited every morning for my breakfast!

I get Pure every morning for my breakfast in my strong Kong toys (the humans say it is nice and easy to stuff in them but it takes me lots of licking to get it out!!)

It put a spring back in my step and a shine in my coat from the dry food I had been getting!!

Rocco

Chicken Delicious

A succulent chicken dinner prepared with garden veg and a touch of apple.

With delicious chicken, brown rice and tonnes of tasty vegetables, %1’s Chicken is perfectly balanced to support %2 overall health, as well as being gentle on the digestive system. You’ll find ingredients you recognise inside, like peas, carrots, apple and linseeds, and no nasties whatsoever.

We’ve made sure %1’s Chicken tastes great. It’s made with natural ingredients and no nasties whatsoever!

Including prebiotics from natural chicory root in %1’s Chicken helps to keep %2 digestive system working as it should.

Support from the inside

The natural chondroitin and glucosamine in %1’s Chicken will help to support %2 joints as %4 ages.

A long term investment

Chicken and rice

An irresistible chicken dish combined with carrot, apple and plenty of peas.

%1’s Chicken is packed with natural goodness. It’s grain-free, and you’ll find ingredients you recognise to support %2 overall health like potato, peas and apple, natural prebiotics, omega 3, marigold extract, glucosamine and chondroitin.

We use a natural prebiotic from chicory root to feed the good bacteria in your pup’s gut.

Omega 3 is known for its anti-inflammatory powers. We use omega 3 from algae – it’s 100% natural, sustainable and easily absorbed.

Marigold extract provides your dogs' immune system, eyes and overall health with a little helping hand.

Chicken and peas

Brilliant Beef is a single source protein, complete human quality food packed with tasty beef. Grain and potato free with added superfood ingredients, Brilliant Beef is the type of food dogs dream of.

Get ready for clean bowls and happy pups. All Pure recipes, including Brilliant Beef, are all-natural, containing no rendered meats or derivatives, colours or any other nasty bits. Want to know the perfect recipe for your pooch? Click the create your plan button above and tell us about your dog, we'll then recommend the perfect recipe.

The favourite recipe to date for my three. Clean bowls as usual. Mixes to a nice chunky consistency and smells great, no wonder the dogs are impressed.

Bonnie

This is another one of my little rescue girl, Elsa's favourites. She was a very poor eater when she arrived, extremely thin, I tried different foods which she really struggled with, however as soon as I introduced her to Pure Pet Food, we haven't looked back, she is in fantastic condition, with a lovely shiny coat, everyone we meet on our dog walks, comments what a lovely healthy dog she is and she can't wait for her meal times now.

Elsa

Brilliant Beef

Vegi Plus is a great mixer recipe created so you can add your own protein source to create a complete and balanced meal. Packed full of tasty fruit, veggies and important vitamins and minerals.

Vegi Plus is a great mixer recipe created so you can add your own protein source to create a complete and balanced meal. Packed full of tasty fruit, veggies and important vitamins and minerals, this makes feeding alternative diets convenient.

I have struggled for a long time to find vegetables that do not bloat my hyper allergenic English Springer Spaniel. If I feed raw vegetables or cook vegetables his stomach bloats, with Pure Vegi Plus I do not get this problem. It is great to finally take a dog into the show ring who is the correct size with a shiny coat. Apart from all of the health benefits Pure Vegi Plus saves a lot of time, is completely natural and my dog loves it. This is a great way to feed dogs vegetables in a natural diet.

Barkley

I have used Vegi Plus in conjunction with the Chicken Dinner since July. My springer really enjoys it and I can see how much good it is doing for her. She eats slowly as if enjoying every mouthful.

It's a good thing her bowl doesn't have a pattern on it as she would have licked it off by now! I've sampled it and I have to say it is quite yummy! By the way, on the rating scale these foods are better than good, they are excellent.

Kiki

Vegi Plus Mixer

Tasty and tender beef with wholesome garden greens, blended with creamy coconut.

Tasty, complete and packed with ingredients to benefit %1’s health, we’re sure %4'll love the taste of %2 Pure. You’ll find plenty of veggies in there, as well as natural omega 3, prebiotic chicory root and marigold extract, all of which support %2 health and digestion.

%1’s Beef has gut friendly ingredients to support a healthy digestive system, as well as aid %2 skin and coat too.

Healthy inside and out

We’ve included natural chondroitin and glucosamine in %1’s Beef, so you can invest in %2 long term health.

Support for joints

Taken from marigold flowers, this extract helps to support %1’s vision and contribute towards the upkeep of %2 immune system.

Beef and rice

A hearty beef dinner with a vibrant veggie medley and sweet cranberries.

Good for %2 skin, digestion, joints and more, %1’s Beef is packed with natural ingredients to support %2 overall health. You’ll find ingredients you recognise like peas, sweet potato, carrot, chondroitin, glucosamine and marigold extract to support %3 long into the future.

%1’s Beef has natural prebiotic chicory root to help keep %2 digestive system in tip top shape.

From better digestion, immune and joint support to ingredients that’ll help give %3 a shiny coat, it’s packed with goodness!

Marigold extract provides %1’s immune system with a helping hand. It’s great for keeping %2 eyes in top condition, too.

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