Pet's lives we'vechanged for the better
Investing in your pet's diet can have a transformational impact on their health and happiness.
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
Fab customer service and more importantly good quality dog food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
Great website, easily provided me with excellent advise on what kind of dog food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
Lulu is nowa different dog
We rescued Lulu from the Pro Dogs Direct charity, who were great. She came to us with a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets.
We tried tablets, gels, and prescription kibble diets, and by this point, we were at our wits end. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Backed by vetsFormulated by nutritionists
Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets.
Dr Andrew Miller MRCVS
When owners are asked what makes a healthy pet food, they often mention ingredients. But what is often not considered is how the food is processed, and this is possibly the most significant factor when choosing a dog food.
Dr Brendan Clark MRCVS
Meet Nelly & Polly
I rescued Nelly two years ago. She came to me with alopecia; she would itch so much that she had scabs and whiteheads covering her whole body.
I couldn't even stroke her, which was heart-breaking.
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
We've helped1000's of dogs
My Maltese was becoming a fussy eater. The ad for Pure popped up on Instagram and I placed an order. I’m so glad I did, I had to contact them for further adv...
Was a tad sceptical at first that any dog will love this food, even the fussy ones as I have an extremely fussy dog! We tried the starter pack and Echo actu...
Dash had his starter packs delivered 4 days ago, as we thought we would give it a try as Dash is so fussy. Having tried so many top-quality dog foods, I ende...
Brilliant I was debating to try yet another food as my chi is very fussy, so glad I did. I have only had him a few months and he was originally on cheap horr...
Diesel's much healthier
This is Diesel. For the first two years, he was a happy and healthy pup, it wasn't until just after his 2nd birthday that he started to develop skin, stomach and bladder problems.
We switched to Pure as it's nutritious and doesn't have any of the nasty stuff in it. We've realised by investing in Diesel's health we can give him a healthy, happy life.
We've delivered
meals and changed the lives of thousands of pets for the better