Dog food reviews

Pet's lives we'vechanged for the better

Investing in your pet's diet can have a transformational impact on their health and happiness.

Lulu is nowa different dog

We rescued Lulu from the Pro Dogs Direct charity, who were great. She came to us with a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets.

We tried tablets, gels, and prescription kibble diets, and by this point, we were at our wits end. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!

Backed by vetsFormulated by nutritionists

Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets.

Dr Andrew Miller MRCVS

When owners are asked what makes a healthy pet food, they often mention ingredients. But what is often not considered is how the food is processed, and this is possibly the most significant factor when choosing a dog food.

Dr Brendan Clark MRCVS

Meet Nelly & Polly

I rescued Nelly two years ago. She came to me with alopecia; she would itch so much that she had scabs and whiteheads covering her whole body.

I couldn't even stroke her, which was heart-breaking.

We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.

We've helped1000's of dogs

Janet & Bunty

My Maltese was becoming a fussy eater. The ad for Pure popped up on Instagram and I placed an order. I’m so glad I did, I had to contact them for further adv...

Louise & Echo

Was a tad sceptical at first that any dog will love this food, even the fussy ones as I have an extremely fussy dog! We tried the starter pack and Echo actu...

Julie & Alfie

Brilliant I was debating to try yet another food as my chi is very fussy, so glad I did. I have only had him a few months and he was originally on cheap horr...

Alejandra & Coco

My dog is a very fussy eater and she loved loved loved this food straight away! Now she sits and happily waits for her food to be prepared. This food even sm...

Diesel's much healthier

This is Diesel. For the first two years, he was a happy and healthy pup, it wasn't until just after his 2nd birthday that he started to develop skin, stomach and bladder problems.

We switched to Pure as it's nutritious and doesn't have any of the nasty stuff in it. We've realised by investing in Diesel's health we can give him a healthy, happy life.

We've delivered


meals and changed the lives of thousands of pets for the better

94%of customers have seen an improvement in their dog's ailment
91%of customers have seen overall health improvements since switching to Pure