Our pet advisory panel
Together we're changing pet food for the better. Our pet panel features industry experts that advocate the benefits of a natural diet.
Dr Julian Norton MA VetMB GPcertSAP MRCVS, Partner
Julian Norton is a veterinary surgeon of over 30 years, a writer, and a television host, best recognised for his appearances on the Channel 5 series The Yorkshire Vet.
"I’ve been a vet for almost 30 years. Recently I’ve suggested Pure for some of my patients, often with great results."
Dr Lucy Williamson BVM&S DVM MSc, Qualified Nutritionist and former Vet
Having worked as a vet for 15 years in the UK and Canada, Lucy studies to become a nutritionist at King's college London in 2016, giving her a wonderfully unique and informed approach when it comes to animals and nutrition.
Lucy embraces a natural, back to basics approach, recognising the importance of sustainability too, in providing evidence-based advice on all things food.
Emma Passman BSc (Hons) Qualified Nutritionist
Emma is a pet nutritionist and pet food formulator with nearly 20 years' experience in the industry. As well as being skilled in all things pet nutrition, she also has a background in technical management, giving her a well-informed view of all things pet food.
Emma's also a pet food regulatory professional in the UK, EU and US. She's a life-long animal and animal welfare advocate and helps us make sure we're doing the best we can for pets.
Rosie Bescoby BSc (Hons), PG Dip CABC, CCAB, Clinical animal behaviorist
A fully qualified clinical animal behaviourist, Rosie runs Pet Sense, providing expert advice and support to owners, businesses and the media on all things behaviour and training.
She often provides guest lectures to veterinary students, has supported over 20 veterinary practices with client's animal behavior issues and regularly contributes to industry magazines, among much more! Rosie provides her expert advice to help us both understand and put pets first, always.
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