We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.
We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation, which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
It would be helpful to start by explaining some key terms used in this policy:
| WE, US, OUR | PURE PET FOOD LIMITED |
| Personal information | Any information relating to an identified or identifiable individual |
| Special category personal information | Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership Genetic and biometric data Data concerning health, sex life or sexual orientation |
We may collect and use the following personal information about you:
your name and contact information, including email address and telephone number
your billing information, transaction and payment card information
your contact history, purchase history and saved items
information from accounts you link to us, eg. Facebook, Instagram, Twitter or other platforms
Information about how you use our website, IT, communication and other systems
your responses to surveys, competitions and promotions.
This personal information is required to provide products to you. If you do not provide personal information we ask for, it may delay or prevent us from providing products to you.
We collect most of this personal information directly from you—in person, by telephone, text or email and via our website. However, we may also collect information:
from a third party with your consent, eg. Facebook, Twitter or Instagram
from cookies on our website—for more information on our use of cookies, please see our cookies policy
via our IT systems, eg: automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email and instant messaging systems;
Under data protection law, we can only use your personal information if we have a proper reason for doing so, eg:
to comply with our legal and regulatory obligations;
for the performance of our contract with you or to take steps at your request before entering into a contract;
for our legitimate interests or those of a third party; or
where you have given consent.
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
The table below explains what we use (process) your personal information for and our reasons for doing so:
| WHAT WE USE YOUR PERSONAL INFORMATION FOR | OUR REASONS |
| To provide products to you | For the performance of our contract with you or to take steps at your request before entering into a contract |
| To prevent and detect fraud against you | For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you |
| Ensuring business policies are adhered to, eg policies covering security and internet use | For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you |
| Operational reasons, such as improving efficiency, training and quality control | For our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for you at the best price |
| Ensuring the confidentiality of commercially sensitive information | For our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable information To comply with our legal and regulatory obligations |
| Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures | For our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for you at the best price |
| Preventing unauthorised access and modifications to systems | For our legitimate interests or those of a third party, ie to prevent and detect criminal activity that could be damaging for us and for you To comply with our legal and regulatory obligations |
| Updating and enhancing customer records | For the performance of our contract with you or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products |
| Statutory returns | To comply with our legal and regulatory obligations |
| Ensuring safe working practices, staff administration and assessments | To comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you |
| Marketing our services and those of selected third parties to: —existing and former customers; —third parties who have previously expressed an interest in our services; —third parties with whom we have had no previous dealings. | For our legitimate interests or those of a third party, ie to promote our business to existing and former customers |
| External audits and quality checks, eg for ISO or Investors in People accreditation and the audit of our accounts | For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards To comply with our legal and regulatory obligations |
We may use your personal information to send you updates (by email, text message, telephone or post) about our products, including exclusive offers, promotions or new products.
We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We will always treat your personal information with the utmost respect and never sell it with other organisations for marketing purposes.
You have the right to opt-out of receiving promotional communications at any time by:
contacting us at hello@purepetfood.co.uk
using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts
We may ask you to confirm or update your marketing preferences if you instruct us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business.
We routinely share personal information with:
third parties we use to help deliver our products to you, eg payment service providers, warehouses and delivery companies;
other third parties we use to help us run our business, eg marketing agencies or website hosts;
third parties approved by you, eg social media sites you choose to link your account to or third party payment providers.
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors, eg in relation to ISO or Investors in People accreditation and the audit of our accounts.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’).
Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the EEA’.
We will keep your personal information while you have an account with us or we are providing products to you. Thereafter, we will keep your personal information for as long as is necessary:
to respond to any questions, complaints or claims made by you or on your behalf;
to show that we treated you fairly;
to keep records required by law.
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.
When it is no longer necessary to retain your personal information, we will delete or anonymise it.
To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:
with your and our service providers located outside the EEA;
if you are based outside the EEA.
These transfers are subject to special rules under European and UK data protection law.
If you would like further information please contact us via privacy@purepetfood.co.uk. See ‘How to contact us’ below for more details.
You have the following rights, which you can exercise free of charge:
| ACCESS | THE RIGHT TO BE PROVIDED WITH A COPY OF YOUR PERSONAL INFORMATION (THE RIGHT OF ACCESS) |
| Rectification | The right to require us to correct any mistakes in your personal information |
| To be forgotten | The right to require us to delete your personal information—in certain situations |
| Restriction of processing | The right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data |
| Data portability | The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
| To object | The right to object: —at any time to your personal information being processed for direct marketing (including profiling); —in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests. |
| Not to be subject to automated individual decision-making | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you |
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please:
email or call. See below: ‘How to contact us’; and
let us have enough information to identify you;
let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
let us know what right you want to exercise and the information to which your request relates.
We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you have any queries or concerns about our use of your information, please contact us on privacy@purepetfood.co.uk.
The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns or telephone: 0303 123 1113.
This privacy notice was published on 25th May 2018 and last updated on 26th May 2026.
We may change this privacy notice from time to time—when we do we will inform you via our website or other means of contact such as email.
Please contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you.
Our contact details are shown below:
| OUR CONTACT DETAILS | |
| Pure Pet Food, Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF, United Kingdom |
This recruitment privacy notice is specific to the processes carried out by Hiring Managers & the People team here at Pure, which include job application and pre-employment checking such as reference checking. This recruitment privacy notice explains the personal data that we collect from you and how we use your information during the Pure Pet Food selection process.
We take your privacy and protection of personal data seriously and we are committed to complying with the Privacy Laws applicable in the countries within which we operate, including the General Data Protection Regulation ((EU 2016/679) (EUGDPR) and UK GDPR (as implemented through the Data Protection Act 2018).
This recruitment privacy notices applies to anyone who proceeds to make a job application, is actively sourced by our recruimtnet platform, namely Employment Hero and/or is offered a role with Pure Pet Food.
The term ‘We‘ refers to both the data controller (Pure Pet Food) and the data processor (Employment Hero).
As stated within the Pure data protection policy Pure Pet Food Group whose address for correspondence is Pure Pet Food, Radius Building, One City West, Geldard Road, Holbeck, Leeds, LS12 6NH is the data controller. Data privacy questions from job applicants should be emailed to: Ryan.Hollingshead@purepetfood.co.uk
Here at Pure Pet Food, we use the Applicant Tracking Software (ATS) feature of the broader HR platform named Employment Hero (EH). All applications for roles that fall under the employment classification status – Employee are uploaded and processed using EH. Employment Hero is the data processor. Further details relating to Employment Hero’s data processing terms can be found here: Data Processing Addendum | Employment Hero
Employment Hero takes data extremely seriously as an ISO / IEC 27001:2013 accredited organisation. They have a dedicated online Trust Centre that can be found here: Trust Center - Employment Hero HR Any questions relating to Employment Hero data processing should be directed to the email: privacy@employmenthero.com
We process the following information about applicants in order to conduct recruitment based on merit having assessed candidates through fair and open competition:
Name and contact details.
Information included a CV, such as work experience and education history.
The source of hire / the source of application.
Information provided in relation to any reasonable adjustments required as part of the recruitment process.
Information used to assess suitability for the position applied for, such as interview notes or test results.
Information provided any external recruitment consultants / agencies engaged by Pure Pet Food.
Voluntary Equality, Diversity & Inclusion Data. Candidate EDI data is collected via an optional survey sent to candidates when they apply for a job where the EDI candidate survey has been enabled. Candidates Recruitment Privacy Notice – Pure Pet Food Ltd
complete the survey from an email link, select responses from dropdown fields, and submit them back into the Pure Pet Employment Hero account.
If Pure Pet Food makes a conditional employment offer which is accepted, we will collect the following additional information in order to conduct our pre-employment checks. This information is to confirm identity and right to work in the United Kingdom, as well as to seek assurance as to applicant trustworthiness, integrity and reliability:
Evidence of identity and right to work in the UK.
References from your previous employers.
Evidence of your educational attainments.
Role dependant (DBS checking). Applicants will be made aware prior to any DBS check submission.
If you pass your pre-employment checks, we will collect the following information about you in order to finalise your contract and create your employee record:
date of birth
sex
national insurance number
bank account details
emergency contact details
next of kin details
We will collect information about employment history, any relevant benefits or pensions, and any student loans, to report this information to His Majesty’s Revenue and Customs per our legal obligations.
We may collect this information in a variety of ways. For example, data might be collected through CV’s or obtained from your passport or other identity documents such as your driving licence when you provide us with such documents; from correspondence with you; or through interviews, meetings or other assessments. In some cases, we may collect personal data about you from third parties, such as references supplied by current/former employers, information from employment background check providers, social media checks and information from criminal records checks permitted by law.
Pure Pet Food does not use automated decision making at any stage of the selection process.
The lawful basis we rely on for most of the processing set out in this privacy notice is article 6(1)(b) of the UK GDPR, & the EU equivalent (Regulation - 2016/679 - EN - gdpr - EUR-Lex) which relates to processing necessary to perform a contract with you, or to take steps at your request to enter into a contract with you.
We also rely on article 6(1)(c), which relates to processing we are required to conduct to comply with our legal obligations. For some processing, we rely on article 6(1)(f), which relates to processing necessary for us to fulfil our legitimate interests where those interests are not overridden by your interests or fundamental rights and freedoms as a data subject.If you provide information about your health as part of request for a reasonable adjustment, we process this ‘special category data’ on the basis of article 9(2)(b) of the UK GDPR, which relates to Recruitment Privacy Notice – Pure Pet Food Ltd
our obligations in employment law, paired with Schedule 1 part 1(1) of the Data Protection Act 2018 / Regulation - 2016/679 - EN - gdpr - EUR-Lex.
We may share your data with the following:
Any external recruitment consultants engaged by us for the recruitment campaign.
Any external testing provider or interviewer we use for assessment purposes.
If you attend an in-person interview, follow and designated hiring managers at the location where the interview has taken
Personal data captured in the course of application and selection processes will be retained for 6 months after the end of the recruitment process to allow for any recruitment queries or legal challenges. We commit to seeking your permission if we wish to retain your personal information within our talent pool beyond 6 months.
Personal data used to create successful applicant employee records is subject to retention periods set out in the Pure Pet Food Privacy Notice.
Under data protection law, applicants have a number of rights in connection with the processing set out in this notice. Pure Pet Food commits to protecting the right to:
Object to processing of your personal information.
Request access to your personal data (commonly known as a “data subject access request”).
Request rectification of the personal data that we hold about you.
Request erasure of your personal data.
Request the restriction of processing of your personal data.
Request the transfer of personal information to another party.
To exercise any of your data subject rights, please email Ryan.Hollingshead@Purepetfood.co.uk. Please note that some of the rights listed above are situational and may be restricted in accordance with data protection law.
If you have a concern or wish to provide feedback you can email: Yourfeedback@purepetfood.co.uk
The full process can be found on our website here: https://www.purepetfood.com/purepolicies
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