Puppy food

Raise yourpuppy right

Give your pup the best start in life with natural puppy food

How old is your dog?

A lifetime ofwagging tails

Get things off on the right foot (or paw!) with healthy, complete puppy food that’ll set you both up for a long, happy life spent together.

iconFormulated by nutritionists
iconLoved by vets
iconAdored by puppies

Perfect forpuppies

Ready for rapid growth
High-quality protein for muscle growth and helping fuel all that crazy puppy energy.

Nourishing and nutritious
Simple, natural ingredients that are gentle on sensitive stomachs.

Creating clever minds
Ingredients like omega-3 work as brain food to help you get your puppy trained to perfection.

Progressing withyour puppy

We tailor our food for puppies, creating recipes and portions that are always perfect no matter their breed.

We love watching our Pure puppies grow into happy, healthy adult dogs.

Pure changes as your puppy grows

iconTell us all about your puppy
iconWe’ll create a menu of tailored meals perfect for your puppy
iconYour tailored puppy food will support them as they grow up

Preparing foryour puppy

Prepare early by arranging your pup’s first delivery to arrive when they do, the perfect way to welcome home your new furry family member.

  • Food
  • Food and water bowls
  • Collar
  • Lead (& harness)
  • Bed
  • Poo bags
  • Toys
  • More toys

Supporting youthroughout

Raising a puppy can be chaotic, we’ve all been there! That’s why our nutritional advisors are always on hand to offer advice and ongoing support on your pup’s nutrition.