Start your journey together the right way

Give your pup the best start with food that’s made for growing bodies, waggy tails, and a lifetime of happy memories.

Why choosing the right food is so important for puppies

Puppies burn through energy quickly—sometimes twice as much as adult dogs—so they need a diet that can keep up with their rapid growth. That means food that’s rich in calories and protein to build strong muscles and fuel endless zoomies, packed with essential nutrients to support healthy bones, brain development, and immunity, and easy to chew so it’s gentle on sensitive tummies.

Pure ticks all the boxes, with high-quality protein, Omega-3 to support brain health, and natural ingredients that nurture healthy growth from day one. Plus, because you can control how much water to add, it’s perfectly suited to little mouths and baby teeth.

Formulated by nutritionists

Loved by vets

Adored by puppies

How much should I feed my puppy?

Every dog is different - their age, breed, energy levels and health conditions all play a part. That’s why we tailor everything, from the recipe to the portions.

Most puppies will often need more calories, and therefore more scoops of Pure, to start with due to their higher energy levels and to fuel all of the growing they need to do. But as they grow and settle, you’ll likely see their portions - and your monthly cost - go down too.

High quality puppy food that grows with your pooch

Tell us all about your puppy

We’ll create a menu of tailored meals perfect for your puppy

Your tailored puppy food will support them as they grow up

How often should I feed my puppy?

Younger puppies should always be fed smaller amounts, more regularly, and this decreases in frequency as they get older. If you’re not sure how often to feed your puppy then here is a rough guide:

Around 2 months old (usually still with mum): 4–6 small meals a day
2–3 months: 4 meals a day
4–6 months: 2–3 meals a day
6 months and up: 2 meals a day (depending on the breed)

Pure makes it simple. You can split their daily scoops however works best to keep them fuelled, happy and (hopefully) sleeping through the night.

How can I check my puppy is gaining weight?

Keep an eye on how your pup is growing by weighing them regularly and checking their body shape. If you’re ever unsure, your vet or breed club can help.

We’re here too. With our monthly health check-ins, you can tell us how they’re getting on - whether they’re looking lean or a bit too cuddly - and we’ll tweak their plan to suit.

Treats and training

Healthy doesn’t have to mean no treats - you’ve just got to be a bit choosy.

Our range of puppy-friendly treats and dental sticks are perfect for rewarding good behaviour, keeping those baby teeth clean, and helping soothe teething pains - which might just save your skirting boards, slippers or sofa legs from a nibble or two.

Feeding methods

Lick mats and puzzle bowls are brilliant for puppies - they slow things down, help digestion, and make mealtimes more fun and engaging.

Because you control the texture with Pure, it’s easy to get it just right for these tools. It can also help encourage eating when teething makes them a bit fussy.

Top tip: Enriched feeding can be a game-changer for keeping your puppy calm, focused, and content at mealtimes.

We've helped thousands of dogs

Robyn

Their stomach has gotten so much better

My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.

Kelly

Back to his cheeky self

This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.

Stacey

New lease of life

Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.

Dani

Thank you for changing our lives

We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!

Laura

Nothing but positive comments

They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!

Dottie

Highly recommended

My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.

Jean

So glad we gave it a go

I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.

Sophie

The nutrition is excellent

Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.

Jilly

Much much better quality

I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.

We're here to lend a helping hand

Bringing your puppy home for the first time can feel a bit daunting, and there’s a lot to figure out together as you both settle in.

Whether you’re weighing up training, working through a tricky habit, or just want a second opinion on something that’s on your mind, our puppy specialists are here for exactly that.

Drop us a line at puppy@purepetfood.co.uk and we’ll listen, help however we can, and support you and your puppy every step of the way.

Puppy food FAQs

How often should I feed my puppy, and how much food do they need?

The basics: puppies grow fast in their first five months and need plenty of energy, but their little tummies can't manage big meals in one go
- Under 8 weeks (weaning): 4+ small, soft meals a day
- 2 to 4 months: 4 meals a day
- 4 to 6 months: 3 meals a day
- 6 to 12 months: 2 meals a day (morning and evening)
Pure Pet Food tip: our gently dried recipes are tailored to your puppy's age, target adult weight and activity level. Simply divide the daily recommended scoops across the right number of meals. Adding warm water rehydrates the food into a soft, easy-to-digest meal that's ideal for young mouths. Every dog is different, so keep an eye on them and adjust as you go.

Do I need to switch recipes when my puppy becomes an adult?

The basics: with Pure, no product swap is needed, though your dog's energy needs will shift as their growth rate levels off. Small breeds tend to reach full physical maturity around 9 to 10 months, standard breeds near 12 months, and giant breeds keep developing up to 18 to 24 months.
Pure Pet Food tip: there's no need to hunt for a new adult food. Just update your puppy's age and weight in your account dashboard, and the recipe blend and scoop ratios adjust automatically for adult maintenance.

Why is my puppy biting everything, and when does teething stop?

The basics: puppies explore the world with their mouths. Teething usually starts around 3 to 4 months, when baby teeth fall out and adult teeth come through, and lasts until roughly 6 to 7 months. Biting relieves gum discomfort and is a normal part of social learning.
How to handle it: redirect unwanted chewing onto cold or textured toys. If they nip your hands, stop play immediately and ignore them for 10 to 15 seconds to teach bite inhibition.
Pure Pet Food tip: try mixing a small amount of Pure with water, putting it inside a rubber lick-toy, and freezing it. The cold, rehydrated food satisfies their appetite while soothing sore gums.

What should my puppy's stool look like, and why does it change?

The basics: healthy puppy poo should be firm, log-shaped and easy to pick up. Temporary soft stools are common and usually come down to dietary changes, stress (such as rehoming or weaning), or mild overfeeding. It's also quite normal for a puppy's stools to be softer than an adult dog's.
When to act: if the stool is watery, lasts more than 24 to 48 hours, or comes with blood or lethargy, speak to your vet.
Pure Pet Food tip: some foods can be hard on a young gut. Our gently dehydrated, real-food ingredients help reduce stomach upset. When starting Pure, transition gradually over 7 to 10 days to let their gut settle in comfortably.

How fast should my puppy be gaining weight?

The basics: puppies can double their birth weight in the first week and continue steady, weekly gains throughout their growth phase. Faster growth isn't always better, though: excessive weight gain puts unnecessary pressure on developing joints.
How to check: you should be able to easily feel (but not clearly see) their ribs, and they should have a visible waistline when viewed from above.
Pure Pet Food tip: weigh your puppy every 2 to 4 weeks during peak growth and update it in the Health Report in your account. We'll then recommend the right number of scoops and adjust your subscription accordingly.

When will my puppy stop growing?

When should I start socialising my puppy, and how do I do it safely?

The basics: the critical socialisation window is between 3 and 14 weeks. During this time, puppies are most open to learning that new sights, sounds, surfaces and people aren't anything to worry about.
How to handle it: before full vaccination, carry your puppy outside so they can get used to traffic noise, bicycles and different environments, without letting their paws touch high-risk ground. Once your vet gives the all-clear post-vaccination, introduce them gradually to friendly, fully vaccinated dogs. Quality of experiences matters far more than quantity, so keep things positive and low-stress.

How long does house training usually take?

The basics: most puppies take 4 to 6 months to become fully house-trained, though smaller breeds with tinier bladders can take a little longer. Young puppies genuinely can't hold their bladder for more than a few hours; a good rule of thumb is their age in months equals the maximum hours they can hold it.
How to handle it: take them outside straight after sleeping, eating, playing or waking up. Use a fixed cue word and reward them the moment they finish outside. Avoid scolding indoor accidents, as it only teaches them to hide when they go.

How much sleep does a puppy actually need?

When can my puppy go for their first proper walk?

The basics: puppies can typically go out on public ground 1 to 2 weeks after their second primary vaccination (usually around 12 to 14 weeks, depending on your vet's specific schedule).
The 5-minute rule: to protect growing joints, limit structured lead walks to roughly 5 minutes per month of age, up to twice a day. For example, a 4-month-old puppy needs a maximum 20-minute structured walk. Free play on soft ground, like grass, can happen separately.

How do I help my puppy get comfortable being left alone?

Why has my puppy stopped eating, and how can I encourage them to eat?

The basics: puppies often go off their food due to teething soreness, stress, recent jabs, or simply testing boundaries to see if something better is on offer.
How to handle it:
- Keep routine strict: leave the bowl down for 15 to 20 minutes, then remove it until the next meal, so picky grazing doesn't become a habit
- Rotate protein sources or textures to keep mealtimes engaging and comfortable for tender teething gums
- Add a topper, like warm bone broth or a splash of warm water, to boost aroma and flavour
Pure Pet Food tip: warm water naturally brings out the real-meat aromas in Pure's recipes, which can tempt hesitant eaters. If your pup needs an extra nudge, try mixing two Pure recipes together or adding a splash of dog-safe bone broth to bring their appetite back.

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