What are the Benefits to
Our natural, healthy pet food has led to thousands of success stories from happy owners and healthy dogs.
We work on facts and common sense over here in Yorkshire. After all, we all know natural, healthy food is the best way to feed any animal. Our food is made in the UK, is full of the same ingredients you'd find in your own food and doesn't include anything you wouldn't eat yourself.Create your plan
Studies have found that puppies fed a processed diet initially appeared to be healthy, but once they reached maturity, they were more likely to rapidly age and develop degenerative disease symptoms. We stand for fresh, healthy food for long, healthy lives.
My experience shows that the effects of feeding a highly-processed diet start to show most in later life. Young dogs often have the vitality to cope with poor quality ingredients, just like children do with fast food. It's not until mid to later life that we really start to see the issues that these inflammatory diets are linked with.
Better belliesImproved smell
Brown biscuits full of artificial ingredients that are scientifically designed in a lab, can often go in one way and come out the other, smelly and unpleasant. Switching to a highly digestible, human-quality food will improve smell and stool consistency. A welcome change!Get started
According to the PFMA, 51% of dogs are overweight or obese. Obesity leads to a whole host of health issues in later life such as arthritis, diabetes and even cancer. Poor quality foods can cause your dog to eat more to feel full.
We know in our diet, if we eat processed food regularly, we can feel sluggish, become overweight and suffer from health issues later in life. Switching to a healthier, natural diet helps maintain a healthy body weight and combat obesity.
Through the power of food, we've helped relieve pets' ailments, improve pets' mood and vitality. Our thousands of success stories show how effective a change of diet can be.
We rescued Lulu, she had a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets. We tried everything. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Personalise yourdog's food
Proactively invest in your pet's health with a nutritious, vet-approved dog food that's trusted by thousands. Discover your dog's recipe today.Discover your dog's menu