The right dog food for sensitive skin
Prepared with only the best ingredients, Pure is the perfect sensitive skin dog food.
Signs your dog could have sensitive skin
That constant scratching, licking or chewing is your dog's way of telling you their skin is bothering them. Excessive itching, dry or flaky skin, redness, and even a dull-looking coat can all be signs of sensitive skin. It’s tough seeing your pooch so uncomfortable, but often, what’s in their bowl can make all the difference.
Honest food
Happier dogs
Longer lives
How our dog food for sensitive skin brings relief
Soothing skin and shiny coats
Our sensitive skin dog food is rich in omega-3 fatty acids, which are brilliant for skin health. They help to keep skin hydrated and calm itchiness, all while promoting a glorious, glossy coat that shines with health.
Using only gentle, natural ingredients
We believe that simple is best. Our food is made with natural, nutritious ingredients and absolutely nothing artificial. There are no weird fillers or nasty additives that could irritate your dog's skin further, just pure, wholesome goodness.
Personalising their plan to avoid triggers
Every dog is different. If there’s a particular ingredient that doesn’t agree with your pup, we’ll tailor their tasty dishes to suit any allergies or intolerances, ensuring they get nothing but the best.
Personalised recipes for calmer, happier skin
We know that food allergies can often be the root cause of skin issues. That’s why we tailor our recipes to your dog’s individual needs. By telling us about your dog, we can create a plan that avoids common allergens like grains, beef, or dairy. This means they get the best dog food for skin allergies, leading to a calmer, happier pup.
Just add waterComplete & balanced
Naturally tasty
Help for puppies with sensitive skin too
Sensitive skin doesn't just affect adult dogs. If your puppy is showing signs of irritation, we're here to help. Our sensitive skin puppy food provides all the essential nutrients they need to grow, without any of the nasty stuff that could cause a flare-up.
See the difference from 6 weeks
Helping your pup’s sensitive skin is a journey, not a race. True healing starts from within. By feeding them natural, wholesome food packed with skin-loving nutrients, you're giving their body what it needs to repair and flourish. After a few weeks, you can look forward to seeing a real difference.
Healthier skinGlossier coatsA happier pup!We've helped thousands of dogs
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
Sensitive skin dog food FAQs
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