Senior dog food

Supportingsenior dogs

Give your older dog that extra bit of love and support with the best senior dog food.

How old is your dog?

Lifelong happiness

For health, for happiness and more time spent by your side, Pure is natural dog food for older dogs to enjoy for a lifetime.

iconNaturally tasty
iconComplete & balanced
iconJust add water
iconFormulated by nutritionists
iconLoved by vets
iconAdored by senior dogs

Made forolder dogs

Keeping the joints supple
Joint-supporting glucosamine, chondroitin and omega-3 help ease the aches and pains of old age.

Supporting the immune system
Superfoods and powerful antioxidants support immunity to help keep your senior pooch full of life.

Gentle on sensitive tums
Simple, natural ingredients and added prebiotics help promote your older dog’s digestive health.

Tailored nutrition

Enjoy tailored nutrition, expertly created for your four-legged senior citizen.

With any of the weight changes or health issues that may sadly come with old age, we'll adapt and tailor your dishes to suit, helping keep your elderly dog happy and thriving.

How Pure works

Tell us about your dog

iconWe'll take into account their age, weight and ailments

We'll create your tailored menu

iconComplete and balanced meals just for your dog

Delivered to your door for free

iconCancel, amend or pause your plan at anytime
Create a tailored plan

Here for life

Nutritionally trained and always on hand for a chat about your dog’s health, nutrition and more, our Customer Service team will be here throughout your senior dog’s entire life.

We've helpedthousands of dogs