Lifelong happiness
For health, for happiness and more time spent by your side, Pure is natural dog food for older dogs to enjoy for a lifetime.
Naturally tasty
Complete & balanced
Just add waterFormulated by nutritionists
Loved by vets
Adored by senior dogs
Made forolder dogs
Keeping the joints supple
Joint-supporting glucosamine, chondroitin and omega-3 help ease the aches and pains of old age.
Supporting the immune system
Superfoods and powerful antioxidants support immunity to help keep your senior pooch full of life.
Gentle on sensitive tums
Simple, natural ingredients and added prebiotics help promote your older dog’s digestive health.
Tailored nutrition
Enjoy tailored nutrition, expertly created for your four-legged senior citizen.
With any of the weight changes or health issues that may sadly come with old age, we'll adapt and tailor your dishes to suit, helping keep your elderly dog happy and thriving.
We've helpedthousands of dogs
Fab customer service and more importantly good quality dog food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
Great website, easily provided me with excellent advise on what kind of dog food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!