For long happy livestogether
Tell us about your dog
We’ll take into account their age, weight and ailments
We’ll create your tailored plan
Completed and balanced meals just for your dog
Delivered to your door for free
Cancel, amend or pause your subscription at any time
Benefits of beingpart of Pure
- Automatically entered to win a free months' worth of food every month
- Expert advice specifically for your dog on hand to help
- Join thousands of dogs that have seen incredible health benefits
- Surprise gifts throughout your subscription
- Personalised feeding plan meaning no guessing and no waste
Loved by vets
Natural ingredients
No nasties
Subscription on your terms
Choose how much food you’d like and how often you’d like it to be delivered. For the best value choose to get your dog food delivered every 8 weeks. Or feel free to mix Pure with your dog’s existing food on a partial plan.
We've helpedthousands of dogs
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
Great website, easily provided me with excellent advise on what kind of dog food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
Fab customer service and more importantly good quality dog food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.