Say bye to bad skin
Itchy, dry skin can be a real pain, but with nutritious, tailored dog food for itchy skin, we’re certain your dog will be saying hello to healthy, hydrated skin in no time.
Honest food
Happier dogs
Longer lives
Formulated by nutritionists
Loved by vets
Great for skin
Settling sensitivities
Omega-3 for the skin and coat
Omega-3 fatty acids keep the skin hydrated, help ease itchiness and promote a glorious, glossy coat.
Absolutely no nasties
Our ingredients are natural, nutritious and simple, with nothing weird or nasty that could irritate the skin further.
Tailored nutrition
If there’s something that doesn’t quite agree with your pup, don’t worry, we’ll tailor our tasty dishes to suit any allergies and intolerances.
Away with allergies
Allergies could very well be at the root of your dog’s itching, scratching and sensitive skin.
If so, tell us all about your dog and we’ll tailor our recipes to suit, eliminating common allergens to prepare the perfect, delicious dog food for skin allergies.
Just add waterComplete & balanced
Naturally tasty
Gloriouslyglossy coats
You want your pup to look as good as they feel, so feed them the best dog food for a healthy, shiny coat. With a blend of omega-3 and vitamin E, our recipes are made to promote luscious locks that’ll have everyone you meet stopping, staring and admiring!
See the differencefrom 6 weeks
Tackling your pup’s itchy, sensitive skin is a process that takes time. But with the right nutrition, you can start getting your pup healthy from the inside, so they can start looking healthy on the outside.
After around 6 weeks of eating natural, wholesome dishes, get ready for:
Healthier skinGlossier coatsA happier pup!We've helpedthousands of dogs
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.
Fab customer service and more importantly good quality dog food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
Great website, easily provided me with excellent advise on what kind of dog food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!