Sensitive skin dog food

Healthy foodfor healthy skin

Prepared with only the best ingredients, Pure is the perfect dog food for sensitive skin.

Say bye to bad skin

Itchy, dry skin can be a real pain, but with nutritious, tailored dog food for itchy skin, we’re certain your dog will be saying hello to healthy, hydrated skin in no time.

iconHonest food
iconHappier dogs
iconLonger lives
iconFormulated by nutritionists
iconLoved by vets
iconGreat for skin

Settling sensitivities

Omega-3 for the skin and coat
Omega-3 fatty acids keep the skin hydrated, help ease itchiness and promote a glorious, glossy coat.

Absolutely no nasties
Our ingredients are natural, nutritious and simple, with nothing weird or nasty that could irritate the skin further.

Tailored nutrition
If there’s something that doesn’t quite agree with your pup, don’t worry, we’ll tailor our tasty dishes to suit any allergies and intolerances.

Away with allergies

Allergies could very well be at the root of your dog’s itching, scratching and sensitive skin.

If so, tell us all about your dog and we’ll tailor our recipes to suit, eliminating common allergens to prepare the perfect, delicious dog food for skin allergies.

iconJust add water
iconComplete & balanced
iconNaturally tasty

How Pure works

Tell us about your dog

iconWe'll take into account their age, weight and ailments

We'll create your tailored menu

iconComplete and balanced meals just for your dog

Delivered to your door for free

iconCancel, amend or pause your plan at anytime
Create a tailored plan

Gloriouslyglossy coats

You want your pup to look as good as they feel, so feed them the best dog food for a healthy, shiny coat. With a blend of omega-3 and vitamin E, our recipes are made to promote luscious locks that’ll have everyone you meet stopping, staring and admiring!

See the differencefrom 6 weeks

Tackling your pup’s itchy, sensitive skin is a process that takes time. But with the right nutrition, you can start getting your pup healthy from the inside, so they can start looking healthy on the outside.

After around 6 weeks of eating natural, wholesome dishes, get ready for:

iconHealthier skin
iconGlossier coats
iconA happier pup!

We've helpedthousands of dogs