Banishing bad smells
Had enough of sickness, runny poos and an all-round stinky pup? We’re not surprised!
A pup with a sensitive stomach can be a real stress, and it can often feel impossible to find food that just works. But we’re here to help you find it, with a menu of sensitive recipes, tailored to your dog.
Honest food
Happier dogs
Longer lives
Loved by vets
Natural ingredients
No nasties
Made fordelicate digestion
Natural fibre
Helps to firm up loose, runny stools and maintain healthy digestion.
Prebiotic chicory root
Feeds the good bacteria in the gut to promote good digestion and nutrient absorption.
Absolutely no nasties
Enjoy natural, easy-to-digest ingredients that won’t irritate an already sensitive stomach.
Allergy aware
Something upsetting your dog’s tummy?
Just let us know and we’ll remove the allergen to rustle up tailored dog food that is perfect for a sensitive stomach. We’ll keep working with you to find what’s right.
Just add water
Complete & balanced
Naturally tasty
Benefits you'll seein 6 weeks
Take things steady when switching your sensitive dog over to a new food, these things take time! We advise giving Pure around 6 weeks to work its magic, in which time you’ll start to see:
Better bellies
Firmer stoolsA not-so-stinky pup!
One-on-one support
We understand that every dog is different. As such, our nutritionally qualified Customer Service team are always here to offer tailored nutritional advice, supporting you through your dog’s tummy troubles, for life.
We've helpedthousands of dogs
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.