Banishing bad smells
Had enough of sickness, runny poos and an all-round stinky pup? We’re not surprised!
A pup with a sensitive stomach can be a real stress, and it can often feel impossible to find food that just works. But we’re here to help you find it, with a menu of sensitive recipes, tailored to your dog.
Honest food
Happier dogs
Longer lives
Loved by vets
Natural ingredients
No nasties
Made fordelicate digestion
Natural fibre
Helps to firm up loose, runny stools and maintain healthy digestion.
Prebiotic chicory root
Feeds the good bacteria in the gut to promote good digestion and nutrient absorption.
Absolutely no nasties
Enjoy natural, easy-to-digest ingredients that won’t irritate an already sensitive stomach.
Allergy aware
Something upsetting your dog’s tummy?
Just let us know and we’ll remove the allergen to rustle up tailored dog food that is perfect for a sensitive stomach. We’ll keep working with you to find what’s right.
Just add water
Complete & balanced
Naturally tasty
Benefits you'll seein 6 weeks
Take things steady when switching your sensitive dog over to a new food, these things take time! We advise giving Pure around 6 weeks to work its magic, in which time you’ll start to see:
Better bellies
Firmer stoolsA not-so-stinky pup!
We've helpedthousands of dogs
Moved our Irish Doodle onto Pure and haven’t looked back. Cleared his anal gland issues and he now chases the bowl round rather than the indifferent response to his old kibble. Service and delivery is perfect, website very easy to use too.
My dog’s health has improved so much since starting Pure in January 2021. She has put on weight and is overall much happier. She had allergies which were causing bouts of colitis. Since January she has not had one episode which has saved me a fortune at the vets.
Fab customer service and more importantly good quality dog food. Only a week in and the difference is crazy in my boy. Had months of struggling with him having colitis and it’s completely cleared up!
Great food for our 5 1/2 year old cockapoo. Really helped clear up his allergies, his skin and ears have been fine since. As well as his stomach and bum problems have not flared up either since the switch and cured his faded eating too! He absolutely loves it!
My dog is loving his Pure food. He's just about to start his second full month and definitely starting to see an improvement. He suffers from sensitive, itchy skin and anal gland issues. We have seen an improvement in both conditions!
This food is simply AMAZING!!! My 13-year-old terrier cross has had colitis since a year old, he’s never been right and spent several very costly stays in the vets...even after a week of this food he improved, a month or so on, he is a new dog!!
This food is a godsend one of my mini dachshunds is the fussiest eater with multiple health issues such as colitis and used to hide at mealtimes. He now runs into the kitchen as soon as he hears the bag opening and we're still in the transition stage. He even licks his bowl clean.
I found out my dog had allergies and Pure Pet Food have been a life saver. Ralph is so much happier in himself, his skin and coat look amazing!
Great website, easily provided me with excellent advise on what kind of dog food to get. My dog has been struggling with anal gland issues for a year but 4 days into feeding her the recommended food they started to heal and all problems are completely gone!