Puppy food

Why do dogs eat grass?

Top Reasons

Seeing your dog eating grass can be worrying and even strange, it’s important to know that there are a number of different reasons and that diet can play a crucial role in alleviating this.

Dogs may eat grass for several reasons:

Nutrient Deficiency: A lack of essential vitamins and minerals might lead dogs to seek alternative sources like grass.

Boredom: Grazing can provide mental stimulation for dogs lacking sufficient activity.

Upset Stomach: Some dogs eat grass to induce vomiting and alleviate gastrointestinal discomfort.

Fibre: Grass offers dietary fibre, aiding digestion and bowel movements.

Anxiety: Similar to nail-biting in humans, grass-eating can be a coping mechanism for anxious dogs.

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Store in the cupboard
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From only 89p per day
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Just add water and serve
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Ready in 10 seconds

How Pure can help

We provide a natural healthy dog food designed to take the stress out of meal times; our food has also had several success stories with dogs eating grass. 
Pure is complete nutrition from the inside out, meaning your dog receives all the essential vitamins, minerals, and dietary fibre they need, reducing the likelihood of nutrient deficiencies, digestive issues, or boredom-related behaviours.

Eating Grass Success Stories

"Oliver absolutely loves his pure he is 9 and has always had problems with food and had suffered runny tummy and acid problems so he used to eat a lot of grass. Since using Pure as a top up to his home cooked food Oliver has been doing 100% better he looks well more active and no more runny tummy his coat is so soft and generally a happier dog. We can’t recommend enough thanks so much we’ll never stop using it. It’s very affordable and the flavours are great 👍"

Francine and Oliver the Shorkie

"My new little rescue Bella was having tummy problems and licking and eating grass excessively. I researched alternative dog foods and chose to try Pure. Bella's tummy problems are so much better since changing some months ago. Her favourite recipes are the Duck and Salmon. She very rarely now has any problems with her tummy. Her skin and fur are much healthier, and she has become a much happier, healthy little lady."

Sally-Anne and Bella the Jack Russell

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meals and changed the lives of hundreds of thousands of dogs for the better

94%of customers have seen an improvement in their dog's ailment
91%of customers have seen overall health improvements since switching to Pure

How does a Pure plan work?

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Step 1Tell us about your dog
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Step 2Choose your tailored recipes
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Step 3Delivered to your door for free
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Step 4Try it and transition to Pure
Create a tailored plan today

Don't just take our word for it

Listen to what others have to say about it

Backed by vets, formulated by nutritionists

I've been a vet for over 30 years and for about the last 5 years I've been suggesting Pure to my patients. I've found it to be incredibly helpful and some of the dogs have responded dramatically well

Dr Julian Norton MA VetMB GPcertSAP MRCVS, Partner

Dog food so good we ate it on Dragons' Den

Pure is complete nutrition from the inside out, and dogs totally love the taste! "It was possibly the best pitch I have seen in over 10 years of Dragons' Den" - Duncan Bannatyne

Frequently Asked Questions

Everything else you need to know about Pure

Am I tied into a subscription?

No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.

Is my dog guaranteed to stop eating grass?

Feeding a natural diet that's high in fibre, like Pure, can certainly help, but eating grass may not be related to food at all. We've had hundreds of success stories with dogs eating grass, but there is no guarantee

Is Pure expensive compared to other foods?

Pure costs a lot less than you think compared to other premium foods. Pure starts at £0.89p per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.

Do I pay for delivery?

Delivery is completely free, there are no hidden charges, what you see is the price you pay.

What is the nutritional value, and is it good for my dog?

We’ve served over 30 million meals and have thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure. We worked with a University to investigate the digestibility of our food. In this study, our food was more digestible than a kibble formula (no animals were tested). This simply means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.

What if my dog doesn’t like it?

It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.

Is Pure suitable for my dogs health concern?

All of our recipes are formulated by our in-house nutritionist and endorsed by our pet panel of industry experts (vets and animal behaviourists). Pure is tailored to a number of ailments and health issues. Simply tell us about your dog and we’ll create a tailored plan.

Is Pure complete dog food?

Yes! We create a tailored menu of delicious dishes for your dog to enjoy, each recipe being complete, balanced and full of natural goodness.

All our Pure recipes are made up of nutritious, tasty ingredients, such as real, high-quality meat, fruit and veggies, alongside added vitamins and minerals to keep your pooch looking and feeling great. After all, your best friend deserves the best food.