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Our Story
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Pure packaging evolution

From developing the first batches of Pure in our kitchen at home in 2012 to moving into an all-woofing, all-barking food manufacturing facility in Yorkshire, UK – we’re changing the face of pet food for the better. We’ve gone up against the dragons in the den, seen our products sold in Pets at Home and welcomed royalty from Buckingham Palace to the Pure facility – all in the space of a few years. Hard work really paws off!

Mat, Dan and Andy the vet

Since we launched, our recipes have developed, our product of-fur-ring expanded, and our range has grown bigger & bigger. We couldn’t have done it without our pack of animal-loving employees, and our amazing customers and their pets.

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