No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.

Yes, our foods are developed by our in-house nutrition team and are backed by vets. We've had thousands of anal gland success stories. 

Pure costs a lot less than you think compared to other premium foods. Pure starts at £0.89p per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.

Delivery is completely free, there are no hidden charges, what you see is the price you pay.

We’ve served over 30 million meals and have thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure. We worked with a University to investigate the digestibility of our food. In this study, our food was more digestible than a kibble formula (no animals were tested). This simply means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.

It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.

Yes! We create a tailored menu of delicious dishes for your dog to enjoy, each recipe being complete, balanced and full of natural goodness.

All our Pure recipes are made up of nutritious, tasty ingredients, such as real, high-quality meat, fruit and veggies, alongside added vitamins and minerals to keep your pooch looking and feeling great. After all, your best friend deserves the best food.

We know it can be tricky to feed dogs who don't always feel well. Pure is made with highly digestable, natural ingredients and we've had thousands of success stories with fussy dogs