Pure Pet Food

Anal gland support dog food

Loved by vets, healthy dog food made to give our dogs longer, happier lives

The Pure difference

We finely chop & gently dry high-quality ingredients to remove moisture & lock in the nutrients, without sacrificing quality. Just add water, stir & serve. It's 'fresh' dog food made easy.

Our renal support diets are formulated by our in-house nutritionists, loved by vets and tailored to your dog's specific needs.

iconJust add water
iconComplete & balanced
iconNatural ingredients

How Pure compares

Pure Pet Food
Butternut box
Bella & Duke
Tails.com
Lily's kitchen
From less than 89p/day
Free from preservatives
No need to defrost
High quality ingredients

We've helped 1000's of dogs

Jeanne & Trilby

“This is my mean look, keep away from my Pure”. Trilby had an ongoing problem with impacted anal glands. Six months on and feeding Pure, she hasn't had a rec...

Jackie & Oscar

My gorgeous boy Oscar has various medical issues - colitis, chronic gastroenteritis, gut issues, and awful anal gland problems. It was an absolute nightmare ...

Carrie & Alfie

My dog Alfie was having terrible seasonal allergies and suffering with his anal glands. We were up & down to the vets every week he had daily antihistamines ...

Jacqueline & Luna

Great customer service, always able to help and answer questions. I was unsure about switching to this food - my 1-year-old loves it! Bit too early to say if...

"Pure uses fresh human-quality ingredients that are packed with fibre, which helps bulk up your dog’s faeces helping to relieve many anal gland issues."

Dr Andrew Miller MRCVS

Create a tailored plan
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Loved by vets
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Natural ingredients
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No nasties
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Healthy goodness

Keep anal gland issues at bay

Pure is perfect for dogs that are sensitive to anal gland issues. Here's why we help - 

  1. High digestibility: Premium proteins for easy digestion and optimal nutrient absorption

  2. High in fibre: Includes naturally high-fibre ingredients such as sweet potato to improve stool quality and aid anal gland health

  3. Limited, natural ingredients: We use high-quality, natural ingredients with no artificial additives. we also includes natural omega 3 and prebiotic chicory root to help prevent flare-ups. 

Dog food so good we ate it on Dragons' Den

Pure is complete nutrition from the inside out, and dogs totally love the taste! "It was possibly the best pitch I have seen in over 10 years of Dragons' Den" - Duncan Bannatyne

iconHonest food
iconHappier dogs
iconLonger lives

How Pure works

Tell us about your dog

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We'll take into account their age, weight and ailments

We'll create your tailored menu

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Complete and balanced meals just for your dog

Delivered to your door for free

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Cancel, amend or pause your plan at anytime
Create your tailored menu

Frequently Asked Questions

Everything else you need to know about Pure

Am I tied into a subscription?

No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.

Is Pure suitable for dogs with anal gland issues?

Yes, our foods are developed by our in-house nutrition team and are backed by vets. We've had thousands of anal gland success stories. 

Is Pure expensive compared to other foods?

Pure costs a lot less than you think compared to other premium foods. Pure starts at £0.89p per day for a small dog and gradually increases depending on the size of your dog. Create a plan now to get your personalised cost.

Do I pay for delivery?

Delivery is completely free, there are no hidden charges, what you see is the price you pay.

What is the nutritional value, and is it good for my dog?

We’ve served over 30 million meals and have thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure. We worked with a University to investigate the digestibility of our food. In this study, our food was more digestible than a kibble formula (no animals were tested). This simply means your dog can digest and obtain the nutritional benefits from our high-quality ingredients.

What if my dog doesn’t like it?

It’s not uncommon for dogs to be fussy about their food. We’ve had thousands of success stories with fussy dogs, and if your dog is struggling, our customer love team will work with you to ensure a smooth transition.

Is Pure complete dog food?

Yes! We create a tailored menu of delicious dishes for your dog to enjoy, each recipe being complete, balanced and full of natural goodness.

All our Pure recipes are made up of nutritious, tasty ingredients, such as real, high-quality meat, fruit and veggies, alongside added vitamins and minerals to keep your pooch looking and feeling great. After all, your best friend deserves the best food.

Is this food tasty for dogs that are unwell?

We know it can be tricky to feed dogs who don't always feel well. Pure is made with highly digestable, natural ingredients and we've had thousands of success stories with fussy dogs