Nutritious meals, made affordable
Make the switch to a healthier dog food from just 89p a day
What is Pure?
Made with real, natural ingredients, Pure gives your dog tasty, wholesome meals that are just right for them.
Make the switch today for happier and healthier meals at an affordable price.
Our customers have rated us 'Excellent’ on Trustpilot
Our dog is loving his new diet. It agree's well with him, he's full of energy and its great value for money!
- Robert Theakestone
Here’s what our customers love about Pure
Frequently asked questions
Is Pure expensive compared to other foods?
Pure costs a lot less than you think compared to other premium foods. Starting at only 89p per day for a small dog.
Do I pay for delivery?
Pure is completely free, there are no hidden charges. What you see is the price you pay.
What is the nutritional value, and is it good for my dog?
We’ve served over 30 million meals and have thousands of success stories. 91% of dogs reported an overall health improvement after switching to Pure.
Is Pure complete dog food?
Yes! We create a tailored menu of delicious dishes for your dog to enjoy, each recipe being complete, balanced and full of natural goodness.
All our Pure recipes are made up of nutritious, tasty ingredients, such as real, high-quality meat, fruit and veggies, alongside added vitamins and minerals to keep your pooch looking and feeling great.
Is Pure suitable for my dogs health concern?
All of our recipes are formulated by our in-house nutritionist and endorsed by our pet panel of industry experts (vets and animal behaviourists). Pure is tailored to a number of ailments and health issues. Simply tell us about your dog and we’ll create a tailored plan.
Am I tied into a subscription?
No! Your plan is totally flexible; you can cancel or amend it with no cost or catch for doing so. You’re always in full control.
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