Oh my GOODNESS! What on earth is going on! My 13-year-old dog who has literally been force-fed is now guzzling down his meal and has been returning to his empty bowl every 3 minutes for the last hour!!! I wouldn’t normally message to praise a new company this much, but this is another level!! Well done on this revolutionary product!

Jodine's dog

So far so good. Have two very different dogs, both rescue but one was an emaciated setter with a very sensitive stomach. They both love it. Just ordered my 2nd batch. No sensitive stomach issues which is one of the reasons for my trial order. This food has a pleasant aroma too.

Rescue Dogs

I have 3 Persians who’re very fussy regarding their food and 2 of them have sensitive tummies. Eight weeks ago I tried them on Pure and not only do they adore it but they now have no more tummy problems! Being flat-faced kits they suffer from very weepy eyes and since they’ve been eating this fab food this has reduced by 90%, I only have to gently wipe their eyes once a day, oooh and another thing their pooh is small, very low odour and firm, so no more dirty trousers!

Delivery is also prompt but what’s better is there is a kind and patient dude at the end of the phone when you’ve got questions. I can’t recommend this food high enough.

Persians

Great food which has worked wonders for my dog’s sensitive tummies. Service is always fast & excellent & the response to any queries is always quick, friendly & extremely informative. I can’t recommend the company & their products highly enough!

Alby and Junior

This is Aldo our 10-month-old French Bulldog. I have recently started feeding Pure to my Frenchie who has food allergies. I mix it with his home-cooked diet. It is a great way to ensure that he is getting all of the nutrients that he needs. He absolutely loves it! It is early days but his itching from his allergies seem to be improving. I have been recommending to other Frenchie owners as I frequently get asked what I feed him on as his coat is so shiny.

Aldo

Just had to let you know that our boys have been on Pure for 2 days proper now, not only do they love it, but Alfie had very loose poop, now its normal within 2 days! Absolutely brilliant.

Thank you and keep up the good work

Alfie

I had a 5 month pup, not a fussy eater but was purely on kibble. We used to add extra protein like chicken and fish to give him all he needed BUT, it was costing a fortune and we were always unsure if we were over feeding or under feeding. Plus he drank huge amounts of water and poop - well could be a bit messy. Roll forward one month with pure and, food goes down and gone in less than 10 minutes, licks the bowl clean! We are confident he’s getting all the nutrients he needs. He looks fantastic, his behaviour has improved, his poop is consistent and easy to pick up and finally his water intake seems normal. Even better it’s easy to store and mix up. Can never see us changing. So happy.

My dog (Alfie) was not taking to the grain-free foods I was trialling him on. Now pretty much all the way through his first Pure box, he absolutely loves it & no digestion issue either...win-win!

Alfie is super chuffed his big order of food has arrived!! He really enjoyed his starter pack! He was a really fussy dog that maybe ate every 2 days or just when he was hungry but now he eats his pure pet food as soon as we put it on the ground! We now have a very happy dog with happy owners

Alfie loves his Pure food and he really can't wait for his dinner. He was always a fussy eater and I worried that he could go for days hardly eating. Since changing to Pure he eats every meal as soon as we put it down. Training is fun and rewarding with the lovely range of treats and I am happy to know that these are healthy and not full of additives

Brilliant I was debating to try yet another food as my chi is very fussy, so glad I did. I have only had him a few months and he was originally on cheap horrible supermarket rubbish. I wanted a good healthy food with more meat content. I've tried no end of company's including home-cooked from another company and he just wouldn't eat much. So I bought this and it come today. I made him some up and I couldn't believe it, he ate the lot of the beef. He has never done that with anything I've tried. Brilliant stuff and highly recommend for fussy dogs, it's so easy to make up and I love how you can adjust the texture to there liking. It's a great food and takes up less storage space. Happy dog now eating, Happy mummy :)

My dog Alfie was having terrible seasonal allergies and suffering with his anal glands. We were up & down to the vets every week he had daily antihistamines & 2 lots of antibiotics I Googled his symptoms & an advert for pure pet food came up so I read the reviews & decided to give it ago. Within a month Alfie's skin had calmed down & he hasn't had a trip to the vets for 2 months now. Pure is very easy to use & Alfie gobbles it up he is a very happy dog now thanks Pure Pet Food

My fussy and often sensitive Bengal Alfie loves both varieties. He attempts to open the cupboard whilst the food quickly rehydrates and generally goes mad until he is fed. Looks great on it and is maintaining a healthy weight with a glossy coat.

My fussy and sensitive Maltese loves this food. I thought the change from kibble to Pure would upset his tummy but he adjusted to it from day one. Plus super fast delivery and excellent customer service when I got in touch with a query, I'm definitely a convert.

I had a 5 month pup, not a fussy eater but was purely on kibble. We used to add extra protein like chicken and fish to give him all he needed BUT, it was costing a fortune and we were always unsure if we were over feeding or under feeding. Plus he drank huge amounts of water and poop - well could be a bit messy. Roll forward one month with Pure and, food goes down and gone in less than 10 minutes, licks the bowl clean! We are confident he’s getting all the nutrients he needs. He looks fantastic, his behaviour has improved, his poop is consistent and easy to pick up and finally his water intake seems normal. Even better it’s easy to store and mix up. Can never see us changing. So happy.

This is Alfie. He’s 6 months now and been fed a raw diet. We’ve struggled to switch him to anything else since he went off raw Nutriment.

Started him on Pure yesterday and he loves it. Hasn’t licked a bowl clean in weeks! Every time I’m in the kitchen he’s sat by his bowl wanting more. He’s happy I’m happy and no longer stressed! Thank you x

Both my cats are super picky eaters, they turn their nose up at all the food we have tried apart from Pure Pet Food. At the time I was having a look at food for my new puppy and noticed there was a new section for cats so thought I'd try it.

Best decision ever!! They both love the chicken and point blank refuse to eat any other brand of cat food now. Their coats are smoother and softer than ever! 

I would recommend to any cat or dog owners.

Thank you Pure Pet Food!

Anna and Elsa

Transformational!

My Patterdale, Annie, is 10 in May & has always been fussy with her food. I tried everything to keep her interested in eating.... Long story short, Pure's chicken has totally changed her appetite. For the first time ever she licks her dish clean. I'm so happy😀

Annie

Our second order with you and there will be many more. The senior turkey has been amazing for our border collie Anya. She loves it and no upset tummy. Well done!

Anya

Both are two Shih Tzu friends who go over to one another houses to play. When pure is prepped in the kitchen they have fights and wait the WHOLE 15 mins in the kitchen looking at the food and each other to who will get a bowl first. Gus enjoys his food but Arabella is a dog that doesn't even like herself so finding a dog food that gets her excited is brilliant. She's never sat for 15 mins in a kitchen, she would usually walk off and let Gus eat it. We LOVE Pure and it's also great that we are going on holiday to France this week and don't have to take a load of tins.. Just one nice box of Pure.

Thank you for making us the closest thing to 'raw' feeding as I just couldn't bare a chicken leg being on my carpet or all over the floor as she's a sloppy eater.

We rate Pure 10/10

Arabella and Gus

Really great food. I have a 6-month-old puppy that has grown up on this stuff. He absolutely loves it. Mix and match any of the recipes he doesn't mind, will eat em all. The vet has recently said how well he is and seems in very good health - especially the quality of his coat! So it is obviously doing something good! Just bought a whole load more.

Atlas

Bailey, 3 and Tyson, 6 have been on Pure for over a year now. Bailey was introduced to raw food from an early age but the cost and storage of the products was expensive and then we discovered Pure! Tyson survived parvo as a pup and has a very sensitive stomach (or maybe he is just fussy) but he wouldn't go near raw food and had lived off costly big brands with all those nasty extras. We successfully introduced him to Pure, a typical Labrador his bowl is licked clean every night, not once, but twice with Pure food for good measure. Pure has made our fur babies healthy and with their active lifestyle, it gives them a balanced diet so they have lost weight in the right places but remain healthy and happy!

Bailey and Tyson

Pure Pet Food Heaven

Excellent company folks. We have an elderly Jack Russell who suffers with pancreatitis. During the pandemic we found it increasingly difficult to obtain the specialised food to keep him healthy and eventually our existing supplier chain could not provide for us. We did some research and choose this company based on the good reviews it had already received. They are simply a joy to deal with. We explained our situation and received excellent advice. We have a specific plan for our dog and have set up a regular supply which is excellent. We receive suggestions on alternative foods and treats specific to his condition. Excellent customer service team. I really can't speak highly enough of this company.

Banjo

My dogs love this food it's tailored to any health problems your animals may have and my dogs problems have gone since using it. It smells so nice and even keeps there teeth cleaner than kibble. The company are so nice and helpful and you get a free gift with order and the website is easy to use and flexible if you need to change any delivery dates etc. Will be using all the time now.

Barney and Nutmeg

We are fostering a wonderful Westie who came to us totally disinterested in food and very itchy. Within seconds of smelling Pure all that changed. He waits with varying degrees of patience for the dinner to re-hydrate and then almost skips to his eating area. Itch? All gone. The delivery is very prompt and reliable so no worries about running out.

Basil

My new little puppy gobbles up his food, we are very very happy with it and i love the personalisation on the box it comes in, everything is very well thought through!

Baxter

Discovering Pure has been a revolution to me. Beau was found as a stray and completely starved but has never had a good relationship with food. Over the years I have battled to feed her as she rejects all kibble based food even the grain-free types. We tried raw as I had read so much about the nutritional benefits but she refused to eat that as well.

I started fresh feeding in a last ditched attempt to ensure she was getting the nutrients and energy she needed and she finally enjoyed her food. The downside for me was it is an expensive way to feed with weekends spent trawling the butchers and looking for deals in the supermarket. It was also extremely time consuming and not to mention no fridge space left for our food!

Finally, I spotted pure and thought I would give it a go. It is made of human-quality fresh ingredients with absolutely no nasties. The mix of food is gently cooked to destroy pathogens and no more, thus preserving the nutrients which gives your dog a tasty healthy meal! It is then dehydrated until you use it. This innovative dehydration process actually makes the vitamin and mineral count much denser and there is 300% more protein than found in fresh meat. All you do is add water and wait a few minutes!

I was gobsmacked to find that Beau wolfed it down and has continued to do so. I cannot describe my relief as she is eating well for the first time without a monumental effort from me! I now have a happy healthy dog and more time to play and walk! Another huge plus is that Frazer has also finally lost weight!

Beau

Bella has several food intolerances and itchy skin. She began to refuse her raw diet- so we found Pure and all is well in the world again! Thank you!

Bella

I tried your food a few months ago and although my dog loved it I took her off it as it was more convenient for her to be on the same food as our new puppy. I put her on a natural dry and wet mix which is what she's always loved and she refused it, I tried her on raw and she refused it, I tried her on her safe food (the one she eats over anything every time) and she refused it!! I had an appointment at the vets as I thought there was something wrong, in the morning I found some of her last box of pure with a bit in, I mixed it up and it was gone in seconds, safe to say the vet appointment was cancelled and a new box of pure was ordered! Bella decided she was not going to eat anything else! She's had multiple compliments on her coat shine and she's jumping up my leg at dinner time again, thank you

We welcomed Bella into our home in august - Bella is our first puppy & after doing some research we decided we want to feed as much home-cooked & raw foods as possible so she will be happy & healthy for many years to come! Although I was worried would she get all the correct nutrients from a home-cooked diet?! THEN I discovered PURE :) We transitioned her over slowly & she loves it! The bowl is licked clean in seconds! Her coat is super soft & she is full of energy. I also love how it's a great way to add extra water into their diet to keep them nice & hydrated. Very conveniently packaged we love it!

I just wanted to let you know this food has literally been our dog's saviour as she has been so poorly over last week with pancreatitis and neurological problems. Pures turkey made up almost like soup is all she will eat. We’re now very happy to say is making very small but positive progress 😊

Thank You 🙏

Excellent food, my westie ben suffers from pancreatitis & skin issues, if only I had known about this food a long time ago it might of saved me hundreds of pounds.

After going through Pure's transitionary period and following the tips online Liz has managed to help her fussy dogs, Berry the Lurcher and Henry Springer, to start eating again.

"My dogs love it....they're not the fussy ones though...I am!!"

Berry and Henry

Bertie has had a sensitive tummy since we first had him. I tried feeding him fresh ingredients, as well as 'good quality' kibble.

Searching for an alternative food, I read reviews on Pure and ordered 2 trial packs. Immediately, Bertie's issues have resolved and he adores both the chicken and duck!

I informed the vet that Bertie was now eating Pure and she agreed that it was an excellent dog food!

Bertie is now 11 months and it is the first time I believe that I am feeding him something he deserves. Not only that, but I have worked out the cost and it's the same as I was paying on his previous kibble.

Bertie

Bertie has been enjoying Pure and it has completely cleared his very very sensitive tummy issues that prevented him from gaining weight. When we added Flossie to our fur family Pure was the obvious choice. Both dogs lick their bowls clean and are full of vitality. Only the best for these two! Thanks, Pure for making healthy options easy!

Bertie and Flossie

We adopted 10-year-old Bertie in June from a local rescue centre. I struggled for several weeks to find a food that would pass through his system without causing loose motions. He has now been having Pure for two months and his stools are absolutely normal. This is not only a relief because it means he’s healthy but also because (without going into too much detail) it makes life in the house much pleasanter, aroma-wise. As you can see from his picture, he is the most beautiful and serious little cat so deserves the best we can give him.

Bess has only been on this food for just over two weeks and she seems to enjoy it. She's on beef and chicken at the moment. It gives a bit of variety and can change every 50 days.

Bess

My Frenchie pup has only just started this but so far bowls licked clean every time, doesn’t smell like dog food or anything really, I tried some to see what it tastes like and it’s proper ingredients and tastes what it should taste like for the ingredients(I’m not eating it tho it was just a test 😉) and her poop is amazing and so few ! But also their customer service is amazing ! I have emailed a couple of times and each time a mega quick friendly reply and sorted each time what I asked for ! We’re happy and so far Betsy is super happy so we want to say thank you !

Betsy

After 2 months of refused meals and itching skin, I’ve finally found something that works for us. It’s only been a week, but everything is going great. Thank you for a great food and Betty said thanks too!

Betty

Honestly, the best dog food I have ever bought! I have a 3-year-old French Bulldog who has struggled with skin allergies, pancreatitis and diarrhoea for the last year. I've tried almost every 'sensitive/hypoallergenic etc' food for her and nothing has cleared it up, until now! She's been on Pure Pet Food for about 3 weeks but I can honestly see a huge improvement with her skin and tummy and she seems so much happier! She can't get enough of it either! Thank you so much!

Had my 2 terriers on this now for 7 week's and they’re thriving......they are both so full of energy and my underweight JRT has finally put weight on and eating every day, something she's not previously done.....we're very happy

Billie and Charlie

My Billy loves his Pure dog food, he has never been that enthusiastic for food but he loves Pure and makes sure there isn't a scrap left in the bowl! He has gained muscle and his fur grows very quick on it.

Very happy with Pure!

Billy

My 2 dogs have really sensitive tummies and I have tried a variety of different foods, this is the first one that has suited them and they love it, which is an added bonus plus it has saved me a fortune on prescription diets that still didn’t suit them completely. Three weeks into Pure and not one upset tummy between them! One very happy customer and 2 very happy dogs

Bo and Teddy

Really great food. My older dog had a really sensitive stomach and his previous food was going straight through him. This food by Pure has completely turned him around. He is so much more alive and healthy and content. My younger dog has also benefited. There is so much more vitality in them both. Happy doggies

When the vet told us Bobby probably had food allergies we were offered tests to find out what was going on. His insurance would cover the cost but we didn't feel happy to subject him to invasive biopsies so decided to try Pure Pet Food first. So far so good. His sensitive skin is much better after only a few weeks and he loves it!

(The intense stare and drooling in the picture are the result of the Meaty Sweetie in my hand) x

Bobby

My little Bojo had upset stomach, runny poo and generally not a happy pooch. So I tried Pure. The transition pack was great. He just loves this food. We tried the chicken first and now he’s having the fish this month. He has not had any tummy trouble since we changed. He absolutely loves the food and the fish treats. I am so very happy and cannot recommend highly enough.

Bojo

Mess free and convenient. Bonnie loves it & never leaves any in her bowl. Great to know I'm feeding her the best I can buy for all her nutritional needs.

Bonnie

Bonnie loves her pure food and enjoyed mealtimes. Its been a godsend during her pregnancy and I'm super excited to wean her little puppies onto it

Boo is 1 & CoCo is 12 weeks and I have to say we have had lots of problems with Boo and CoCo's stomach. Your food has been fantastic, not only does she love it, it hasn’t upset her stomach and if you don’t mind me saying, she doesn’t fart now at all!

CoCo’s breeders raised her on a raw diet and I didn’t want to continue it, she too loves the Pure food and is coming on leaps and bounds.

Both dogs are full of energy, happy and healthy and have a genuine glow about them. Thank you from the girls and thank you from me a very happy puppy mummy

Boo and CoCo

My 9-year-old spaniel loves this dehydrated raw dog food and so does her owner! So much easier to use than the fresh raw food she has been on for the last two years. At the moment am mixing the two half and half and she has had no problems at all, in fact, it suits her better as she has a sensitive stomach. It will be so much easier to use when travelling rather than having to lug around the frozen trays of raw food. Thank you 'Pure' for making me and my dog very happy.

Happy dog, calmer and seems easier to train! Listens to me more! Just starting my second month! Changed the menu slightly! He eats everything! Loves it! Customer service from Pure is good! Good delivery! Keeps in touch if there is a problem with it! All round good food! So much more convenient too!

Bowie

There is no getting away from the fact that this food is significantly more expensive than brand name dried food especially as I have 2 large dogs. However, it is my opinion that it is worth it. Fortunately, mine were fine on the burned biscuits with none of the stomach or skin issues often mentioned in other reviews. What it came down to for me was simply I felt my dogs deserved better. Not only that I wasn't happy with the traceability and sustainability of the old stuff, and when I tried raw I was having supply issues. This company is ethical, approachable and seems to really care about the health of its consumer and the opinions of the owners. The food itself is super convenient for me to feed and appears to be super tasty if the enthusiasm with which it is treated is anything to go by. Only you can decide if all that is worth a bit extra cash every month, but for Sasha, Breagha, and I the answer is most certainly yes :)

Breagha and Sasha

Our pet is called Brody, he is a French Bulldog.

Me and my partner had him at 9 weeks old, from day one he had diarrhoea. Not only did it cause a constant mess in the house but Brody looked so sad. He started to bleed (allot) when going to the toilet, we took him straight to the vets and was sent home with antibiotics. This was repeated for 6 months with no signs of Brody was getting better, the bleeding was worse than ever and our vet's bills was mounting up to over £600.

In a desperate attempt (as we thought our puppy wouldn't last long) we went onto a Facebook forum. Someone mentioned 'PURE FOOD' we googled the website and ordered the food.

Within the first DAY of feeding Brody, he stopped bleeding and his stools became normal, we honestly didn't believe it was his diet. We also thought it was too good to be true but now Brody has been on Pure Food for 3 months now and not only is he a happy puppy, we are.

Would just like to say a massive thank you as this has literally change our lives.

Brody

I bought the trial pack for my old girl after weeks of her not wanting to eat anything including her favourite chicken, veg and gravy. She'll be 16 in a couple of weeks and I was worrying she was at the end of her life and my vet was agreeing too, but now after just a few days, she's like a different dog, bouncing around again with her toys and younger furry sister. It's incredible the difference it's made for her. She has always been one for gravy and soupy wet dinners so I make it with extra water for her. I think for my old girl this has literally been a lifesaver.

**Update**

Yesterday it was Brogans 16th birthday

She had a vet check today for her arthritis and the main reason she had stopped eating, her sore gums. Due to her age, her ageing heart meant an anaesthetic is out of the question so a dental is off the cards so it has been a very worrying time.

I started feeding her Pure as a very watery soup 2 weeks ago and as she wasn't eating it was a hard transfer from her old food and she absolutely loved it. The 10-minute wait for her by the moaning and huffing she makes must feel like hours lol but then there's a clean dish in minutes and she had no problems tummy wise by the changeover. I noticed a difference within days to her gums and the vet confirmed today that her gums are almost back to normal.

The massive plus for me, as well as her health, of course, is that her previously stinky breath has gone so kisses and cuddles are also back on the menu which makes us both very happy.

I'm am so glad I found Pure and thank you for the amazing difference it's made to her health and happiness.

Brogan

I thought I would write to let you know how much my little Bichonpoo loves Pure so much. Not only has it helped Bronte's little hotspots which the breed is prone to but the biggest difference I have noticed is that she no longer gets the ugly red tear stains in her eyes and around her mouth which were really bad. Her coat is beautiful and shiny and no more ugly stains. Thank you for making such a great product that Bronte loves. Darren at House of Hound Edinburgh suggested Pure to me and it's the best doggy advice I've ever had

Bronte

Bruno loves his new diet, his favourite is duck. He may look depressed but it’s only because I won’t let him eat the boxes! Before Pure Pet Food Bruno's coat had lost its shine and he was overweight. We cut down his food and walked him daily but nothing worked. He has been on Pure Pet Food for 4 weeks and has lost 2kg his coat is super shiny.

Bruno

Thank you Pure! I have the fussiest Cockerpoo as far as eating goes and I have tried and wasted so many types of food. Today I tried Pure and he was begging for more!

Bryn

I can't recommend your food highly enough. Buddy is a Welsh Springer Spaniel, who was beginning to gain weight. Using tinned food and biscuits, it was almost impossible to make adjustments to his food intake. His poo wasn't nice and his breath not great. I'd been looking for an alternative way of feeding him for some time and got a voucher from Pets At Home to try your food. We started on a 2 kg bag of Pure and haven't looked back. When Bud knows his dinnertime is coming up he follows me round the house nagging me to get it ready and the ten minutes he has to wait are agonizing for him! He sits looking at the kitchen top licking his chops in anticipation. His poo is much nicer to dispose of and the real bonus is that he doesn't have the really bad breath and his teeth are much cleaner. My friend has two Welshies (one of them is Buddy's sister) and I gave her some to try and now she is converted too. I'm gradually passing the word around in South Wales for you.

Buddy

My rescue Shar Pei was losing his fur, being sick and just suffering. Shar Peis are prone to skin and ear infections and we have had Buddy at the vets over 8 times in 6 months with his ears and fur loss. Buddy was a rescue pup and I think his previous owner realised that he was going to cost a fortune with his issues.

Our vets have told us that he is also going to cost us a fortune because of his breed. They have said that he needs to be on steroids for life. Reading all the forums online we have realised that Shar Peis struggle with allergic reactions to many things and that is what attracted us to your food, simple quality ingredients with no added chemicals. He was losing huge patches of fur and was completely bald under his arms, neck and chest. He had every test going and they could not find and answer to why he was poorly and he was just simply fed up. We have tried everything but then decided, through research that feeding him raw was the best alternative. This is tricky as we both work, so I saw an advert on FB and ordered Pure. He would not touch it at first and turned his nose up. I fed him small bits and now he cannot wait for breakfast and tea. He has now been on Pure Pet food for 8 weeks and we have stopped his steroids. He is now growing his fur back, full of life and his ears are much much better.

I am writing to let you know about Buddy our lovely 21-month-old Sheltie. Buddy has been having ongoing stomach problems for about four months. He has had severe diarrhoea and bouts of sickness, he was also very lethargic around the house which was very unusual. He had no interest in his toys, in fact, the only time we saw him wag his tail was for his walks. Buddy is usually full of energy and wanting to play, he was always getting toys out of his toy box but all this stopped. He had a gurgling stomach and terrible wind.

We have had numerous trips to the vets who suggested we try various diets but to no avail. They tested him for food allergies, kidney, liver and low B12 levels but all was normal. The vets then recommended that have a scan to see if there was anything untoward but the scan revealed everything was normal. The vets then suggested that they perform an endoscopy on him and take a biopsy from his intestines, which we agreed to. The biopsy showed some inflammation which suggested that Buddy most probably had IBS. The referral vets wanted me to try Buddy on a commercial vet diet but when I looked into this food I found that it was full of additives and preservatives and really did not contain any goodness. I did some research (well a lot of research in fact) on the Internet and I came across Pure food🙌🙌.

We purchased Pure and within ⭐48 hours⭐ Buddy’s stools were back to normal and he hasn’t been sick. It is now over two weeks since we started Buddy on Pure and we are ecstatic with the results🤗. We have our Buddy back! his stools are normal, no sickness or gurgling noises from his stomach and he is back to playing with his toys and generally loving life again.

We just wanted to share this story in the hope that it might help someone else whose beloved companion might be showing the same symptoms. We also want to say a huge thank you to Dan and Mat the owners of Pure Food because without them we are certain Buddy would still be having problems with his stomach.

Bun has been on Pure for 7 days now and her coat is now amazing. She struggles with dry skin and has bald patches but already her coat has got so thick and lovely! Just waiting for it to re-grow on her ears now!

My Maltese was becoming a fussy eater. The ad for Pure popped up on Instagram and I placed an order. I’m so glad I did, I had to contact them for further advice on how to move her over from her old diet to the new they gave me a prompt response and advice. Miss fussy is fussy no more. I see a great improvement in her appetite and general condition also friends commented that her coat is improving. The 100% white fish treats are always greatly appreciated.

Bunty

One of my 3-year-old Shih Tzu's Buzby has always had tummy troubles since we got him over a year ago, he was on wet food then, which I wasn't happy with, tried kibble for a very short time & then on to Homemade, even then we always seemed to be at the vet's with him. Finally came across Pure Pet Food, well! Within this week he is fully on Pure & there is such a change in him I can hardly believe it, bouncing around, so playful, he's just one happy doggie & one very happy owner, his brother was changed over at the same time so I have company when I'm making the food up now & they can't wait till it's ready. Have ordered nearly every recipe you have so far, started with the turkey & they had chicken this morning after it & 3 other recipes plus treats were delivered yesterday.

Please don't change anything, as they say, “if it ain't broke don't fix it”

Buzby

My dog is a fussy eater and he really likes this food. Thank goodness I came across Pure Pet food

Carlo

Would highly recommend this food, it has transformed my Cavachon's life literally. I had actually ran out of grain-free high-quality kibble to feed her as she had tried them all and refused to eat them. I saw this and tried the starter pack and needless to say I have never looked back. She is healthy, full of energy and is filling out nicely now, she was very skinny as she wasn't eating properly. My only issue with this food is I have to control her continuous squealing while she is waiting for it to rehydrate. I feed the chicken and duck and would advise this as it has the biggest saving and, to be honest works out quite reasonable to feed if you average this on a weekly basis.

Cavachon

Just wanted to say thank you for helping to transform my gorgeous boy Charlie.

We have had him for about 18months and as you can see was a little on the heavy side and suffered terribly with itchy skin. Since being on Pure his skin is much calmer and he is now a handsome perfectly proportioned pug.

Many thanks

Charlie

Excellent product, the dog loves it and the "by products" of dog ownership are easy to deal with. Excellent service too.

Charlie has been on Pure for about 4 weeks and his [tear stains](https://www.purepetfood.com/help/tear-stains-in-dogs/ "Tear stains in dogs") and mouth stains have almost gone! He was on raw food before but this food has helped and he loves it one photo is before and one now.

This dog food is the best food you could ever give to your dog, my 8 year old lab loves it and her coat is much healthier and she’s keeping the weight off. If you don’t at least try it you can’t imagine how much your dog will love it, they go back to the bowl to kick it clean and they self wash their bowls 🐶👍

Charlotte

My dog loves this food so much he sits on his towel next to his bowl and shakes with excitement. I have never seen my little dog get so excited with dog food, maybe with fresh meat but never dog food! I have had to change his diet as found he is allergic to chicken, so glad you make a fish, beef and duck recipes

Chas

Just gave Chase his 2nd bowl of Pure, he loves it and his tummy is already better! Thank you so much

Chase

Just received my first order of Pure Pet Food my two fussy eaters who walk away from anything are going to have their first meal

Update -

Not a scrap left and they are chasing the ball is round the floor to get every last scrap

Chubbs and Jackie

Have been buying Pure Pet Food for my dog for the last 18 months - it’s convenient, especially when you are travelling, good value, my dog enjoys it and the service offered by the guys at Pure Petfood is excellent. The food is well balanced and I would also highly recommend it for fussy eaters. A definite 5 stars from me and my dog Clemmie!

Clemmie

Clemmie is a Tibetan Terrier puppy with a refined pallet and from the day she arrived (with a bag of dry bullets from her breeder) was difficult to feed, she had watery tear stained eyes and food allergies that made her itch. I was recommended Pure dog food from another TT owner and it was the best recommendation anyone has ever given me. Her coat is shiny and eyes clear - she wolfs the food down and feeding now is a pleasure. Pure’s a great company to deal with and they make the recipe to suit your dog needs. It’s slightly more expensive than most but it has to be said, worth it ..the food is human grade consumption and smells almost good enough to eat yourself. If you want to change the diet recipe you just email and it’s sorted out for you. PS dogs poo a bit more on this but weirdly it’s not so smelly as normal.

Excellent products and great service - highly recommended. My dog loves the freeze-dried food and it’s good for her tummy.

My dog is a very fussy eater and she loved loved loved this food straight away! Now she sits and happily waits for her food to be prepared. This food even smells nice! It smells like baby food 😊

Coco

Coco had had trouble with her tummy since she has been little. She came to me as a miniature Yorkshire Terrier and the breeder told me she was 13 weeks old. After discussions with the vet, he thought that she was actually 7 around weeks old. As they were selling her as miniature, and she clearly isn't, they think the paperwork was either fake or that she was possibly even from a puppy farm and may have been taken from her Mum too early.

We've been backwards and forwards to the vets since she was tiny with frequent sickness and diarrhoea and was diagnosed with severe pancreatitis in 2014. She was given multiple courses of antibiotics, antacid tablets, anti-sickness injections and stomach binding pastes.

Coco was never a big eater and we tried her on various foods with little success.

After the diagnosis, the vet told me to leave her on a prescription diet purchased from the surgery. I was concerned about the low-quality ingredients but if that was what the vet recommended it had to be right didn't it?? We were constantly topping up her meals with chicken or potato to encourage her to eat and even then, threw away more than she actually ate.

After the final straw of 3 ten day courses of antibiotics in the space of two months, I started looking into an alternative diet. One evening the Pure Facebook page came up on my timeline and I sent a message to the team asking for some advice.

The same week I purchased a box from Pets at Home and to be honest, I've tried so many foods I wasn't sure what to expect. She enjoyed the food as soon as I started to introduce it and I'm happy to say that, almost two weeks later, we haven't had any poorly tummies and she has eaten every meal.

I would recommend anyone with a fussy eater or a dog with gastrointestinal issues to give this a try. She's now sleeping better and her fur is much shinier too

Hello, huge thank you to your amazing dog food. Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It and they didn't work they caused tear stains, colitis, weight loss, poor coat condition and excessive thirst. A very unhappy eight-month-old. Eventually stumbled across a popular raw frozen food that worked well. I was good but didn't fit into our family lifestyle ... Due to a going on holiday to Scotland we panicked that we would not be able to source the frozen raw and that we wouldn't be able to travel with the amount that we would need for the whole trip. I then stumbled across you guys. Yeahhhhhhh two-week transition and wow no tear stains, weight on, great coat, no colitis, no excessive drinking and urinating in the house. It's also easy to make, easy to source good value for money and we will happily travel to Scotland without dog food needing to be kept at a very low temp.

Whoop whoop high paw thanks happy owners of cookie.

Ps cookie comes to work with me every day I am a manager of a care home working with residents that suffer from severe dementia. He brightens up there day and they love interacting with him. Very important he has a great diet with him working a 9-5 job the picture I sent was him having a lunch break in my office it's a hard life

Cookie

This is Coops, before going onto Pure Pet food she had terrible stomach and skin problems, now no itching and her stools are solid now if you add something to stop her chasing squirrels that would be the icing on the cake!

Coops

I can't believe the difference in Coupers coat in such a short time. When Couper first arrived with us from Romania he could hardly stand he was so thin. He loves Pure Food and will sit by his bowl waiting for meal time, he is certainly filling out now and is full of mischief.

Thanks again and all the best for the New Year.

Couper

This is wonderful stuff. My bichon has pancreatitis and was on chicken breast and pasta diet - low-fat high carb. I was always worried she wasn't getting enough nutrition. I now have no need to worry and for a dog that isn't food motivated, she now gets excited about feeding time.

Daisy

Has helped our rescue dog out so much after months and months of stomach issues - wish we’d known about Pure Pet sooner, so helpful when contacting or requesting additional food. 5 star service!

It was very easy to get the right kind of food for my dog,and also the correct amount, thanks to the little online tool thing they have. The food is clearly very tasty because my dog leaves absolutely nothing when she's finished.

We have two Miniature Dachshunds. Our first, Daisy, was a very fussy eater and would often turn her nose up at food. I did a lot of research and discovered raw feeding, something I hadn't been aware of before. Also during my research, I discovered that the ingredients of pretty much all the major brands of dog food are just horrible, really, really horrible.

I came across PURE and immediately loved their motto "Why would you feed your best friend something you wouldn't eat yourself?". Unlike most dog foods, PURE is made to human-quality standards and has none of the nasty additives or ingredients abundant in other brands. I have actually tasted it and it's not bad at all lol!

After switching to PURE, Daisy has never once turned her nose up at it and her sister, Dotty loves it also. They are excited to eat every meal, jumping around in anticipation and then they wolf it down every time, licking the bowl clean. It's not the cheapest but if you subscribe, you get discounts and also they send me regular emails with 25% discount codes and other offers, which is great. I will never feed my girls the rubbish found in supermarkets, or the equally poor stuff that you see in vets claiming to be 'Science' based... it's just as poor but the vets get a big kickback for selling it.

Well done Dan & Mat and long may you be a great success. I recommend you read their story on their website and how on Dragons Den, Duncan Bannatyne remarked that “it was possibly the best pitch I have seen in over 10 years of Dragons Den” whilst Peter Jones commented that “you made dog food cool."

Daisy and Dottie

She has quite a few issues, one of which is Pancreatitis and Pure totally suits her needs.

Here is a ‘happy customer’ photo for your wall, which must be smothered by now!

We ordered our first trial of Pure dog food as we had an extremely ill 13-year-old, Danny. He had been in intensive care with Anaemia and was bleeding internally. The vets couldn’t establish what was wrong with him despite several tests. Indeed, they sent us home with him for a few days to spoil him as they thought he would have to be put to sleep, you can imagine the heartbreak. I was trawling the internet in desperation and read on an American website (can’t remember which one) about colitis and links to manufactured dog food. They recommended trying your product if we were from GB. At first, both Danny and our other dog Jed were reluctant to eat Pure but gradually after experimenting with consistency they’re both now eating it. Danny is a miracle! He is now almost back to normal, from lying uninterested and lethargic to playing and eating and his bodily functions are working just fine.

Thank you from the bottom of my heart for your product. I will certainly be buying it from now on.

**Follow up**

I was sceptical about trying Pure at first. One of my dogs Danny a 13-year-old German Shepherd had been having ongoing tummy issues. I was home cooking for him so thought I'd try Pure as it contained similar ingredients. Well, I'm utterly amazed! Danny has had no issues at all and has put on a bit of weight (I'm feeding him the maximum as he'd lost a lot of weight). His colitis has ceased and he is full of bounce and energy. Can't praise your food enough as I was at the end of my tether over him. Thank you

Danny

Dash is still enjoying his pure pet food after 2 months. No more fussy wiener! Loving life

Dash

Dash had his starter packs delivered 4 days ago, as we thought we would give it a try as Dash is so fussy. Having tried so many top-quality dog foods, I ended up cooking homemade for him, which lasted a while, but he eventually started turning up his nose to this too!! We love our Dash sooooo much and of course, worry so much. Well, so far so good, clean bowl every meal. This has never happened before. Happy doggy parents and one happy weiner! He loves both varieties, delicious chicken and the duck. So far so good xx Thank you Pure Pet Food. Love fussy sausage dog Dash and family xxxx

This dog food is excellent. Dash is a very fussy dog but never turns his nose up at his Pure food. I buy different flavours so he doesn't get bored and he has no anal gland problems like my last Bedlington and no skin problems which is common with his breed. Service is also good and I'm using the subscription service now which makes life easier.

Pure Pet Food you passed the fussy dogs test! Dave and Stacey loved it!   
Where have you been for the last 6 years!!!!

Dave and Stacey

We're all very happy with Pure Pet Food at my house! Previously I was using high-quality kibble, but am pleased to have made the leap to dehydrated food. I have a 5-month-old lab who recently got and thankfully recovered from parvo. I'd bought Pure Pet Food online the day before she was diagnosed with parvo and had to stay at the vet's. Two days later, with doggy still at the clinic, the boxes of Pure I'd bought were delivered (I'm in Spain and very impressed with the speed of the delivery). I didn't know whether I should use Pure or not when she got home so I kept her on the vets recommended diet of royal canine gastroenteritis food. But I could see she was doing really well and was trying to eat everything so I started introducing Pure. I was very reassured by the fact that Pure have an online chat which means I could ask questions whenever I wanted to. The first two days I fed one meal Pure and two meals kibble. But within three days she only wanted Pure. We've just finished our first box of Chicken Delicious and her stools are perfect. Her coat is glowing and she's put on all the weight she had lost and I've never seen her so excited for her food. I've just ordered 4 more boxes. It's really easy to prepare and even my very sceptic boyfriend is totally convinced. Highly recommended.

Devon

This stuff is amazing. My German shepherd puppy is thriving now before Pure we were really struggling to get him to eat and then keep his food down.

He’s been on Pure for just over a month now and he’s not been sick once!! This is from at least twice a day before, which was very worrying. Dexter is 10 months old and I cannot state enough how good this food is for him. Being a large breed with fast growth and notorious joint problems, I was so concerned about his development. The poor pup was miserable as he vomited non-stop, this product is a godsend, thank you

Dexter

My three year old rescue Cavalier King Charles Spaniel has had a delicate stomach since his traumatic puppyhood. No matter what we tried, his food often made him sick, until we discovered PURE. Yes, it’s a big leap from other food, and it can feel expensive when you first shell out your hard-earned, but I recommend it, and so does my dog. Overall it is cost-effective when you work out the daily cost, and so far, no sickness medication from the vet, so there’s a saving for us that way too. The transition period was painless, and I can honestly tell you that my dog hasn’t been sick once since he’s been on PURE. (About six weeks, I think – I’ve lost track). He also loves it. During his first week he opened the door to the cupboard where it’s stored, dragged the bag out and tried to get inside. Highly recommended.

Digby

My two labs love this food and it's a pleasure watching my dogs enjoy eating and licking their bowls clean. My older lab had started to gain a little more weight after developing some stiffness in his shoulders. We were forced to restrict his exercise long-term whilst he received vet treatment. I am really happy to say that after changing his food from a mix of wet and kibble to feeding him Pure has already shown great benefits. I can now be sure that he is getting the correct amount of food and a truly balanced diet. He is losing his excess weight steadily and his mobility and health, in general, have definitely shown signs of improvement. Firm stools and the absence of really smelly gas bombs are a dog owners dream. It's also comforting to know that my young eight-month-old lab is getting the best start in life, by feeding her a balanced diet free from unnecessary additives and fillers. I have been feeding my dogs Pure for six weeks and will definitely continue.

Dillon and Daisy

I'm so pleased I tried Pure .... Dinks (Bichon Patterdale cross) had numerous intolerance issues which we've now overcome and her colitis has been at bay since feeding Pure. As for Toots well she's just thriving and enjoys mealtimes no end ..... She's very vocal when she knows her food is being prepared lol.

Pic is them waiting for brekki.

Dinks and Toots

Thank you for the cat food samples, they’re on their second box already! Django was very impressed, as he usually eats all of the jelly and leaves the rest to be binned (costing me a fortune) he now polishes off his bowl of pure pet food.

Django

Pure has been fantastic for my rescue Staffie Dolly. She arrived with allergies and anxiety. We changed her food over to Pure and have been able to stop the numerous medications that she was on. She has been with us for two years and we were really at a loss to know how to help her - the Vet had even suggested having her put to sleep. The Support Staff at Pure helped me to introduce the food gradually and it has proved much more than we could ever have expected. No medication now at all and a much more settled girl. She is shiny of coat and disposition! Wonderful!

Dolly

My Shih Tzu Dolly would only eat cat food (I have 2 cats) her skin was dry and she was itchy she was a grazer didn't have a set dinner time she has been on Pure for a little over a month and she loves it her skin and coat is coming on a treat she doesn't scratch as much and has set feeding times which she looks forward to. Thank you

Our little Border cross terrier had episodes of upset tummy and sickness and not wanting to eat. We thought it might be an intolerance to grain after consulting with vet to make sure it was nothing really serious. Although, to us, this was serious enough! Anyway, decided to give Pure a try. Not only have we had no episodes of poorly tummy, etc she absolutely loves her Pure meals. The bowl is licked clean. Quite a change as she was always a slow, picky eater. One happy little dog.

Doris

This is Dottie, she is 6 years old and weighs less than 2 lbs, and has Ataxia for 4 years, she suffered with terrible IBS symptoms, and then somebody recommended I try Pure. Well, she is a new dog and doesn't look like skin and bone anymore and no symptoms of IBS.

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