I had a 5 month pup, not a fussy eater but was purely on kibble. We used to add extra protein like chicken and fish to give him all he needed BUT, it was costing a fortune and we were always unsure if we were over feeding or under feeding. Plus he drank huge amounts of water and poop - well could be a bit messy. Roll forward one month with pure and, food goes down and gone in less than 10 minutes, licks the bowl clean! We are confident he’s getting all the nutrients he needs. He looks fantastic, his behaviour has improved, his poop is consistent and easy to pick up and finally his water intake seems normal. Even better it’s easy to store and mix up. Can never see us changing. So happy.

Alfie

I had a 5 month pup, not a fussy eater but was purely on kibble. We used to add extra protein like chicken and fish to give him all he needed BUT, it was costing a fortune and we were always unsure if we were over feeding or under feeding. Plus he drank huge amounts of water and poop - well could be a bit messy. Roll forward one month with Pure and, food goes down and gone in less than 10 minutes, licks the bowl clean! We are confident he’s getting all the nutrients he needs. He looks fantastic, his behaviour has improved, his poop is consistent and easy to pick up and finally his water intake seems normal. Even better it’s easy to store and mix up. Can never see us changing. So happy.

My new little puppy gobbles up his food, we are very very happy with it and i love the personalisation on the box it comes in, everything is very well thought through!

Baxter

Bess has only been on this food for just over two weeks and she seems to enjoy it. She's on beef and chicken at the moment. It gives a bit of variety and can change every 50 days.

Bess

My Frenchie pup has only just started this but so far bowls licked clean every time, doesn’t smell like dog food or anything really, I tried some to see what it tastes like and it’s proper ingredients and tastes what it should taste like for the ingredients(I’m not eating it tho it was just a test 😉) and her poop is amazing and so few ! But also their customer service is amazing ! I have emailed a couple of times and each time a mega quick friendly reply and sorted each time what I asked for ! We’re happy and so far Betsy is super happy so we want to say thank you !

Betsy

Mess free and convenient. Bonnie loves it & never leaves any in her bowl. Great to know I'm feeding her the best I can buy for all her nutritional needs.

Bonnie

Happy dog, calmer and seems easier to train! Listens to me more! Just starting my second month! Changed the menu slightly! He eats everything! Loves it! Customer service from Pure is good! Good delivery! Keeps in touch if there is a problem with it! All round good food! So much more convenient too!

Bowie

There is no getting away from the fact that this food is significantly more expensive than brand name dried food especially as I have 2 large dogs. However, it is my opinion that it is worth it. Fortunately, mine were fine on the burned biscuits with none of the stomach or skin issues often mentioned in other reviews. What it came down to for me was simply I felt my dogs deserved better. Not only that I wasn't happy with the traceability and sustainability of the old stuff, and when I tried raw I was having supply issues. This company is ethical, approachable and seems to really care about the health of its consumer and the opinions of the owners. The food itself is super convenient for me to feed and appears to be super tasty if the enthusiasm with which it is treated is anything to go by. Only you can decide if all that is worth a bit extra cash every month, but for Sasha, Breagha, and I the answer is most certainly yes :)

Breagha and Sasha

Excellent product, the dog loves it and the "by products" of dog ownership are easy to deal with. Excellent service too.

Charlie

Have been buying Pure Pet Food for my dog for the last 18 months - it’s convenient, especially when you are travelling, good value, my dog enjoys it and the service offered by the guys at Pure Petfood is excellent. The food is well balanced and I would also highly recommend it for fussy eaters. A definite 5 stars from me and my dog Clemmie!

Clemmie

Clemmie is a Tibetan Terrier puppy with a refined pallet and from the day she arrived (with a bag of dry bullets from her breeder) was difficult to feed, she had watery tear stained eyes and food allergies that made her itch. I was recommended Pure dog food from another TT owner and it was the best recommendation anyone has ever given me. Her coat is shiny and eyes clear - she wolfs the food down and feeding now is a pleasure. Pure’s a great company to deal with and they make the recipe to suit your dog needs. It’s slightly more expensive than most but it has to be said, worth it ..the food is human grade consumption and smells almost good enough to eat yourself. If you want to change the diet recipe you just email and it’s sorted out for you. PS dogs poo a bit more on this but weirdly it’s not so smelly as normal.

My two labs love this food and it's a pleasure watching my dogs enjoy eating and licking their bowls clean. My older lab had started to gain a little more weight after developing some stiffness in his shoulders. We were forced to restrict his exercise long-term whilst he received vet treatment. I am really happy to say that after changing his food from a mix of wet and kibble to feeding him Pure has already shown great benefits. I can now be sure that he is getting the correct amount of food and a truly balanced diet. He is losing his excess weight steadily and his mobility and health, in general, have definitely shown signs of improvement. Firm stools and the absence of really smelly gas bombs are a dog owners dream. It's also comforting to know that my young eight-month-old lab is getting the best start in life, by feeding her a balanced diet free from unnecessary additives and fillers. I have been feeding my dogs Pure for six weeks and will definitely continue.

Dillon and Daisy

Pure has been fantastic for my rescue Staffie Dolly. She arrived with allergies and anxiety. We changed her food over to Pure and have been able to stop the numerous medications that she was on. She has been with us for two years and we were really at a loss to know how to help her - the Vet had even suggested having her put to sleep. The Support Staff at Pure helped me to introduce the food gradually and it has proved much more than we could ever have expected. No medication now at all and a much more settled girl. She is shiny of coat and disposition! Wonderful!

Dolly

Harvey is about to start on his third bag. He absolutely loves it and it has made an enormous difference to his health since we switched him onto Pure Pet Food, because he was allergic to so many things, both food-related and other. Before he was constantly scratching and very prone to minor tummy upsets and flatulence, which we used to put down to the fact that, as a Labrador, he eats anything and everything, the smellier the better. However, now he is on Pure his tummy seems able to cope with his 'snacks'. He no longer scratches all the time and he is such a happy, healthy dog. The team at Pure are great. When I emailed a question to them it was answered very promptly and helpfully. I love their humorous approach! I am so glad we switched to Pure and would definitely recommend other owners of dogs with allergies and sensitive tummies to try it.

Harvey

Delighted Saluki pup! We transitioned our puppy to Pure as his poos and breath were already awful on kibble and he loves it and so do we! He is known as the “shiny pup” his coat his so glossy and more importantly, healthy breath and poos :) Also super convenient food, easy website to navigate and perfect delivery service!

Keeto

PURE have been fabulous from the outset. They have a great website explaining about the food. Their ordering system is easy. I haven't needed to contact them about anything, except to say thank you for the fabulous service. I was not expecting a reply, but they replied with a lovely friendly and professional response.

Our mini schnauzer loves the food, she has had chicken and duck. She prefers lots of extra water with her mix...about three times as much, our pup has never been an avid drinker, so this extra water makes me feel that she is better hydrated. Her coat seems shinier and her breath is definitely sweet smelling again. Now for the TMI...her poop has really improved and I thought it was good before PURE!

Their packaging is a high quality, distinctive and personalised delight, with occasional treats and toys. It is tracked too, so no guessing when it will arrive. Our dog has a sensitive stomach and her transition onto PURE was seamless. I also find the fact that it is dehydrated makes storage much simpler AND on day trips or short breaks, there are no open trays of food that need refrigeration or defrosting etc.

Additionally, I like the fact that I add warm water so all her food is warm now not straight from the fridge and cold on her sensitive tummy...Clean simple and pure...just add water. Absolutely no complaints. I definitely recommend this food :D

Kermit

My experience with pure has been great very helpful good customer service and lily and denis absolutely seem to love it 100% 😀

Lily and Denis

After struggling to find the perfect diet for two elderly Yorkies, the diet they have always had was no longer serving its nutritional purpose. We found PURE... it’s been a godsend. Both eating again with gusto, their coats are the best they ever have been. Definitely 5 ⭐️ for ease from order to on the plate. Thank you 🙏

Liz's Dog

Hi, you recently sent my puppy max his first bag of food.

Max was quite literally on death's door, he was diagnosed with parvovirus and worms, in 5 days he dropped so much weight is skin and bone.

He spent 3 days in a veterinary hospital and every day since at the vets.

He was prescribed royal canine and a few other foods but he refused to eat them all because the parvovirus had shed all of his stomach lining.

He was losing his strength and his legs were starting to shake and he is skin and bone.

From the second he smelled your food he slowly ate a full bowl.

For me it's a miracle, we honestly thought he was going to die.

His second meal he seemed to have more strength and tonight I mixed in some kibble to add some calories and he ate like he did before he got sick.

His legs have stopped shaking, he's drinking again and it hasn't upset his stomach one but.

Thank you so much we had almost lost hope of saving him x

Just for quick comparison, Max went from not being able to stand up and refusing all food to this!

This is a very good product to keep your dog healthy.

I rate the support as good 😊

Meggy

This food is the solution we were looking for. It is the comfortable midway between a dry and wet food. All the ease of a dry food, no smell or mess yet all the pleasure for the dog of a wet food. It is the only food that our small, fussy dog will eat. We were very worried about her weight before we tried pure and now she is a healthy size and loving life!

Minnie

I had been preparing my pups food myself, which was ok ,however concerned he was not getting eveything he needed to balance his diet, tried a good quality kibble but this made him sick a few times. Decided to try Pure after a recommendation. My dog loves it and so do I. Interestingly he seems to have slowed his eating down, he appears to savour this food.

Ronnie

For the first time ever (with dog food) my dog is sitting waiting for her food. And eats it all. I have tried so many different kibbles, Aatu, Drake & Walker, A taste of the wild, lilys kitchen, orijen, Edgard & Cooper, Tails, regular, cheaper, subscription, grain free this list goes on and is fairly endless.

She has never come running for her food (and she's a food sniffing beagle!) usually eats it begrudgingly, skipping meals altogether after a few days getting easily bored of flavours and then of the food altogether. I tried a trial bag of this and she was on it. Waiting, and devoured it, twice a day every day. And as a result because she is enjoying her food she is begging a lot less for our food.

It is a bit weird, reminds me of buying camping food, getting powder and adding water to mix it, (you do a scoop of warm water to every scoop of food you need). I read previous reviews before they personalised the service that indicated you had to wait 10-15 mins for food to rehydrate but that's not the case anymore, just add warm water, stir and give to your pooch.

It looks a bit more like toddler food than wet dog food in consistency, but you can see the chunks of carrot, meat, & green beans. (and doesn't stink nearly as bad as wet dog food, which I've never liked giving my dog for various reasons). We've tried chicken and turkey so far and she loves them all.

The customer service team are lovely and were very happy to answer all my questions, even what is probably really obvious stuff to ask. Is the food pricey? Sure, but it's worth it for my dog to actually enjoy her food, and not have wasted bags of uneaten food.

My kids love the colourful personalised boxes, and the personalised resealable bags are fab. The little scoops are conveniently different colours and labelled food (yellow) and water (blue) All in this is a fab service and I couldn't be happier.

Snoopy

Switched my 6 year old Golden Retriever and new puppy to Pure a month ago and they love it. It feels good to know I am giving them the best nourishment and also watching them lick their bowls totally clean. Pure ordering is so easy and the information that comes with the food is terrific - and witty. Would definitely recommend Pure for quality and customer service.

Sophie

Tried the food before everything was going fine and then Tessie went off it. Unfortunately I had ordered her second batch by then. Left it for a while then tried it again and she is fine with it now and licks the bowl clean. The service is excellent, there are at the end of the phone if advice needed (not very common in today’s world) Worth giving it a try as you can cancel at anytime as I did at first, but they still had my detail when I started again.

Tessie

Happy cocker spaniel!

I wasn't sure about changing my dog's food but he has very dry skin and although he is 9 he just seemed to have no energy anymore. So glad I did as within a week his coat was shinier and so soft and he's got his bounce back!

He absolutely loves the food, he's so excited to get fed now and although it seemed quite a bit more expensive than his previous kibble it isn't actually when you work it out by daily price. The difference in his health is worth every penny anyway and the little personal touches are great, it's gets delivered with his name on, (that made the postie laugh), and with a little bonus treat. He loves it! Definitely recommend

Todd

We were struggling to keep Vespa interested in dry kibble and she had become a very fussy eater. She has enjoyed Pure chicken but prefers it to " stand for 15 mins" so it firm's up. The price is on the steeper end but worth it. we do have to add toppers every now and again to keep her interest. Delivery is reliable and ordering online and the online account is easy to use.

Vespa

For some time I wanted to switch my golden retriever pup to a more nutritious and higher quality food but didn’t want the inconvenience of making my own or high hygiene considerations of raw. So when I discovered Pure, I thought it was great! All the information is very helpful, I knew exactly what was in my dogs food and how much to give her. My dog loves this food, it actually smells much nicer than other dog foods! I have to say its the perfect balance of convenience and Wanting to give my dog a higher quality food, as you can easily store and transport the food as is and all you need to do is add water. My dog gets super excited about dinner time so I’ll take that as her loving Pure Pet Food!

Winnie

Such a great idea and delighted to see young entrepreneurs doing so well! Service is excellent and flexible and easy to change if needed. My pup Ziggy loves the food and cleans her plate which she never used to do. I especially love the personalisation of the packaging.

My daughter Carly was first to discover Pure and introduced it to her 2 Cavapoos Coco and Ruby. Then she sent samples to Ziggy to try. We have now formed one household during lockdown so the girls all eat Pure together. They sit and cry with excitement as we make up their dinners and we have 3 clean dishes every time !!

Success StoriesHappy healthy dogs

Alfie

Alfie

Baxter

Bess

Betsy

Bonnie

Bowie

Breagha and Sasha

Charlie