Chickenwith garden greens & strawberry pieces

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Create a tailored plan
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Complete & balanced
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Naturally tasty
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Just add water

Honest, wholesomechicken dog food

Made with the very best ingredients, this chicken dog food is the delicious food your dog deserves.

Omega-3 from algae

Our omega-3 is 100% natural and used for its anti-inflammatory, skin-soothing powers, all while promoting a gloriously glossy coat.

Natural prebiotics

We use a natural prebiotic from chicory root to feed the good bacteria in your dog’s gut, keeping them healthy on the inside so they can thrive on the outside.

Totally tasty

We use a bunch of real, natural ingredients to deliver maximum flavour and keep your dog's tail wagging. Squeaky clean bowls all-round!

Extremely tastytailored menu

Complete our quick questionnaire about your dog and we’ll create a perfectly personalised menu of wholesome, tasty recipes that are carefully crafted with your dog’s needs in mind.

Dogs love the Pure chicken recipeWe’ve served

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Scrumptious chicken meals

Ingredients

Chicken (53%), Potato, Dried Egg, Peas, Chicken Stock, Carrot, Linseed, Broccoli, Spinach (0.5%), Minerals, Omega 3 (from algae 0.3%), Strawberries (0.2%), Chicory Extract (0.1%), Glucosamine (0.05%), Chondroitin (0.05%), Beta Carotene (0.003%).

ProteinFatCrude FibreAsh KCal Per 100g
46%19%1.5%8%407
When rehydrated (as fed), the fat content is 7.0%

Work out my Feeding Guide

kg