Treat your dog like one of the family
The best, high quality dog food, lovingly prepared by us in Yorkshire.
Honest food
Happier dogs
Longer lives
Backed by vets
Natural ingredients
No nasties
We've delivered over
10 Million Meals
94%
have seen an improvement in their dog's ailment
91%
have seen overall health improvements feeding Pure
Naturally nutritious
We finely chop and gently remove the moisture from our ingredients to naturally preserve them and lock in their nutritional goodness.
Just add water
Complete & balanced
Naturally tasty
How Pure Compares


The perks of Pure
Pure is designed for better health
Full of natural, high quality ingredients
And absolutely no nasties
Kick the kibble
Kibble is highly processed
Often containing poor quality ingredients
And misleading labelling tactics
How Pure works
Tell us about
your dog
We'll take into account their age, weight and ailments.
We'll create your tailored menu
Complete and balanced meals just for your dog.
Delivered to your door for free
Cancel, amend or pause your plan at anytime.
Ongoing support
Our nutritional advisors and top quality customer service team are here to provide one to one support for you and your dog.
Contact usWe've helped thousands of dogs
4.9/5
