Pure Pet Food

Fresh natural food
long healthy lives

Air-dried dog food made with natural ingredients, personalised to your pet.

Discover your dog's planExcellentTrustpilot
50% off your first plan box
Dehydrated dog food

Naturally Air-DriedTo Lock in Goodness

We gently air-dry 100% natural, human-quality ingredients to remove moisture and lock in the nutrients, without sacrificing quality. Just add water, stir and serve.

What goes into our food
Best hypoallergenic dog food

Nelly has tried almost every sensitive/hypoallergenic food, and nothing has been as good as Pure for her skin, stomach and overall happiness. Honestly, the best dog food I have ever bought! Thank you Pure

Nelly and Polly

Dog food deliveredWithout the nasties

Our dogs are part of the family and deserve real food. They'll enjoy better digestion, skin, coat and much more. Healthier dogs live longer lives.

How your dog could benefit

Take control ofYour pet's health

Proactively invest in your pet's health with a nutritious, vet-approved dog food that's trusted by thousands. Discover delicious, grain-free, personalised dog food delivery, every month.

Get started with 50% off
Healthy dog food subscription

Proven to improveyour dog's health

Other dog food can contain poor quality ingredients like slaughterhouse by-products, feathers and hooves. They often use harmful heat and pressure processing, then artificially add nutrients back in.

We're banishing bad bellies, boring brown biscuits and badly behaved dogs through the power of food.

Tailor your dog's plan
Rated 95% on All About Dog Food

Thousands of happy dogs

Fewer vet visits
Shinier coats
Better bellies
Increased vitality
Personalised dog food

Personalisedfor your dog

  • Tell us about your dog so we can recommend the perfect, healthy dog food

  • We'll create a flexible personalised plan tailored to your dog's specific needs

  • Your meals arrive on a regular, flexible plan that you can cancel at any time

See your dog's plan
We've been featured in Good Housekeeping
We've been featured in The Telegraph
As seen on BBC
As seen in CountryLiving
We've been featured in The Metro

Backed by vetsFormulated by nutritionists

If you're looking for a high-quality, healthy dog food, then give Pure a try. The recipes are made with human-grade ingredients and are personalised to help your pet thrive

Dr Julian Norton MRCVS
A Yorkshire vet from the telly
Julian Norton the vet recommended
Nick Thompson Vet Professional

Dr Nick Thompson MRCVS
Founder of The Holistic Vet

Andrew Miller Veterinary Professional

Dr Andrew Miller MRCVS
Pure's in-house vet

Brendan Clarke Vet Professional

Dr Brendan Clarke MRCVS
Director at Towerwood Vets

Natural dog food delivered

Changing dog's livesfor the better

We're a bunch of passionate dog lovers from Yorkshire. We know that dogs thrive on a fresh, natural diet so we created just that, a healthy dog food that's easy for owners. Our dogs deserve a healthy, happy life.

Try now with 50% off