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Pure Pet Food

Deliciously healthy
real dog food

Tasty dog food made with natural ingredients, tailored to your dog.

Create a tailored planExcellentTrustpilot
50% off your first plan box

Proven betterfor digestion

We gently remove moisture and finely chop ingredients to naturally preserve and lock in goodness.

94% have seen an improvement Healthy dog food subscription

How Pure Compares

The perks of Pure

Pure is designed for better health
Full of natural, high quality ingredients
And absolutely no nasties

Kick the kibble

Kibble is highly processed
Often containing poor quality ingredients
And misleading labelling tactics

Mealtimesmade easy

Stored on your shelf and easy to feed. Scoop, stir, serve that’s it!

Just add waterNo Freezer NeededReady in 30secs
Healthy dog food subscription

How Pure works

Tell us about your dog

We'll take into account their age, weight and health issues

We'll create your tailored menu

Complete and balanced food suited to your dog

Delivered to your door for free

Cancel or adjust your plan anytime, you’re in control

Ongoing one on oneNutritional Support

Regular health check-ins with your personal nutritional advisor

Healthy dog food subscription

We've helped thousands of dogs