Creative Strategist

The Creative Strategist role…

As a Creative Strategist, you’ll be part of our fast-paced Growth Team, creating performance-driven ad creatives across Meta, TikTok and YouTube. You'll work end-to-end on content creation — from idea to execution — collaborating closely with media buyers and other strategists to produce content that performs.

A bit about us…

At Pure, we're passionate about transforming dogs' lives through better nutrition. Born from a friendship between two dog-loving friends and a shared vision, we've grown into something truly special - a UK-based company that's leading the pack in healthy, tailored dog nutrition.

We're not just another pet food company – we put paws and people first with dogs and their owners driving our decisions. We craft healthy, perfectly portioned meals that delight dogs and keep bowls sparkling clean. But what really makes us different is how we support our pet families every step of the way. Through expert advice and personalised communication, we're right there beside them on their journey of giving their four-legged family members the best possible life.

Duties and responsibilities of the role are:

• Develop creative concepts for paid social ads (UGC, video, static) based on data, trends, and creative theory.
• Write high-performing scripts - brilliant hooks and story
• Create briefs for production, including content direction for UGC creators and the in-house team
• Be able to film on a phone and a camera
• Edit videos using tools like Adobe Premiere Pro, Davinci or CapCut
• Collaborate with our growth team to test and iterate on creatives based on ad performance
• Monitor creative performance using core metrics like CTR, CPA, Spend, Hook Rate, and Click Rate
• Stay ahead of trends on TikTok and Meta, proactively suggesting new content ideas
• Work closely with other creative strategists to push our creative output forward.

About you…

Ahead of the Pack

• Uses data to back up creative ideas
• Works closely with others to improve performance
• Plans content that supports growth and drives results

Paws & People First

• Puts dog owners and their needs at the heart of every creative
• Builds great working relationships with teammates
• Shows kindness, honesty and a positive attitude every day

Best in Show

• Cares about producing high-quality work that performs
• Takes pride in hitting and beating performance goals
• Keeps improving with every creative produced

New Tricks

• Always looking for new ideas, trends and ways to improve
• Open to testing, learning and trying something different
• Shares ideas and helps others grow creatively

It’s essential that you have:

• 2–3 years of experience in creative, performance, content marketing, copywriting or organic social roles
• Confident in scripting, editing, and storytelling
• Hands-on video editing experience
• Data-driven and understands key paid social performance metrics
• Comfortable ideating, testing and iterating in a fast-moving environment
• Highly organised, with strong attention to detail and creative intuition
• Passionate about content and social media — especially TikTok and Instagram
• Entrepreneur and self-driven
• A collaborative team player who thrives in hybrid setups and cross-functional environments

What’s in it for you...

• An annual salary up to £35,000.
• Hybrid working – 3 days on site at our brand-new bespoke office in Leeds (Radius, One City West).
• 33 days holiday (including Bank Holidays)
• Enrolment within our discretionary business performance 10% annual bonus plan (following successful probation).
• Free dog food.
• Small business with a family feel!
• Company Pension.
• Team social events and the opportunity to support local charities.
• Free on-site Parking.
• A supportive working environment within a very dynamic growing business that supports personal development goals.
• Contracted to 38.75 hours per week
• Cycle to work scheme
• Bring your dog into work.
• SS EV Car Scheme
• 2 paid volunteer days each year