1. Promoter
This prize draw is organised by Pure Pet Food Ltd (“Pure Pet Food”) in participation with Sykes Holiday Cottages (“Sykes”).
2. Eligibility
2.1 The prize draw is open to Cruft attendees and Pure Rewards customers only (must be residents of the United Kingdom).
2.2 Entrants must have provided a valid email address to Pure Pet Food by **11:59pm (midnight) on 10th March 2026.
2.3 Entrants must be contactable via the email address provided in order to be eligible to win.
2.4 Only one entry per person is permitted.
2.5 Employees of Pure Pet Food, Sykes, their immediate families, agents, or anyone professionally connected with the promotion are not eligible to enter.
3. Entry Requirements
3.1 No purchase or monetary payment is necessary to enter this prize draw.
3.2 Entry is conditional upon the entrant having provided their email address to Pure Pet Food by the stated deadline.
4. Prize
4.1 There will be one (1) winner.
4.2 The winner will receive a £1,000 voucher for Sykes Holiday Cottages.
4.3 The voucher must be used within 12 months of redemption.
4.4 The voucher is subject to Sykes Holiday Cottages’ own booking terms and conditions.
4.5 The prize is non-transferable, non-exchangeable and no cash alternative will be offered.
5. Winner Selection and Notification
5.1 The winner will be selected at random from all eligible entrants.
5.2 The winner will be notified via email using the address provided.
5.3 If the winner does not respond within 7 days of notification, Pure Pet Food reserves the right to select an alternative winner.
6. Data Protection
6.1 Personal data supplied during this promotion will be processed in accordance with Pure Pet Food’s Privacy Policy.
6.2 Entrants’ details may be shared with Sykes Holiday Cottages solely for the purpose of administering the prize.
6.3 Entrants will only receive marketing communications from Sykes Holiday Cottages where they have expressly opted in by ticking the box confirming “I would like to hear from Sykes with offers.” If an entrant does not tick this box, their details will not be used by Sykes for marketing purposes.
7. General
7.1 Pure Pet Food reserves the right to cancel, amend, or suspend the promotion where it becomes necessary to do so.
7.2 By entering this prize draw, entrants are deemed to have accepted these Terms & Conditions.
7.3 These Terms & Conditions are governed by English law and subject to the exclusive jurisdiction of the courts of England and Wales.
Eligibility and Entry
Participation in the Wheel of Pawtune promotion is open exclusively to individuals attending Crufts 2026.
Entry is permitted in person only at the Pure Pet Food stand during the event.
Each eligible participant is entitled to one (1) spin only. Multiple entries or spins per person are not permitted.
The Wheel of Pawtune will operate at selected times during Crufts 2026, as determined at the discretion of Pure Pet Food.
Prizes
Prizes awarded through the Wheel of Pawtune are non-transferable and non-exchangeable. No cash alternative or substitute prize will be offered.
All prizes are subject to availability. Pure Pet Food reserves the right to substitute a prize where necessary.
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