The promoter of this campaign is Pure Pet Food ("Pure Pet Food", "we", "us", "our").
2.1 This campaign is open to:
• UK residents aged 18 years or over
• Registered Pure Pet Food customers with an active customer account at the time of submission
2.2 Participants must:
• Own the dog(s) featured in submitted photos and stories; or
• Have permission to share the submitted content
2.3 Employees of Pure Pet Food, their immediate families, agents, or anyone professionally connected with this campaign may not participate.
2.4 Pure Pet Food reserves the right to verify participant eligibility and disqualify any participant found to be in breach of these Terms & Conditions.
3.1 This campaign is ongoing and will remain open until withdrawn or amended by Pure Pet Food.
3.2 Pure Pet Food reserves the right to amend, pause, or close the campaign at any time without prior notice.
3.3 Submissions may not be reviewed immediately and Pure Pet Food does not guarantee that all submissions will be featured or contacted.
4.1 Eligible customers may participate by:
• Completing the designated survey form
• Submitting photos, stories, and any other requested information
• Confirming agreement to these Terms & Conditions
4.2 Participants may submit multiple photos as part of their submission.
4.3 Submission of content does not guarantee that a participant’s story or photos will be featured or that a reward will be issued.
5.1 By submitting content as part of this campaign, participants confirm that:
• They own the submitted content or have permission to share it
• The content does not infringe the rights of any third party
• The information provided is accurate to the best of their knowledge
• Submitted photos and stories are genuine representations of their experience with Pure Pet Food
5.2 Pure Pet Food reserves the right to reject, remove, or refuse any submission it considers:
• Inappropriate, offensive, or misleading
• Unsuitable for the campaign
• In breach of these Terms & Conditions
6.1 Participants retain ownership of any photos, stories, or other content submitted as part of this campaign.
6.2 If selected to be featured, participants grant Pure Pet Food a non-exclusive, royalty-free licence to use, reproduce, edit, crop, resize, publish, and share submitted content across Pure Pet Food marketing channels, including but not limited to:
• Email marketing
• Website content
• Social media
• Digital advertising
• Print marketing
• Direct mail
6.3 Pure Pet Food may make minor edits or formatting adjustments to submitted content for marketing purposes, including resizing, cropping, spelling corrections, captioning, or adding branding, provided the overall meaning of the story is not materially altered.
6.4 Pure Pet Food may feature submitted content with or without attribution to the participant.
6.5 Participants may request removal of their featured content from future marketing activity at any time by contacting hello@purepetfood.co.uk. Removal requests will apply to future use only and may not apply to content already published, printed, distributed, or archived prior to the request.
7.1 If a participant’s story and photos are selected by Pure Pet Food to be featured across its external marketing channels, the participant will receive £10 Pure Pet Food credit applied to their customer account.
7.2 Featured submissions are selected at the sole discretion of Pure Pet Food based on suitability, quality, and relevance to the campaign.
7.3 Only submissions selected for feature across Pure Pet Food external marketing channels qualify for the £10 Pure credit reward.
7.4 The reward:
• Is limited to one £10 credit per featured submission
• Is non-transferable
• Cannot be exchanged for cash or alternative benefits
8.1 Participants whose submissions are selected to be featured will be contacted by email using the address provided during submission.
8.2 Pure credit will be applied to the customer account associated with the submission within 7-10 days of confirmation.
8.3 Participants must hold an active Pure Pet Food customer account at the time the reward is applied.
9.1 Any personal data provided as part of this campaign will be processed in accordance with Pure Pet Food’s Privacy Policy.
9.2 Submitted information will only be used for the purposes of:
• Administering the campaign
• Reviewing submissions
• Contacting featured participants
• Applying rewards
• Related marketing activity where consent has been provided
9.3 By submitting content, participants understand that featured stories and photos may be publicly shared across Pure Pet Food’s marketing channels.
10. General
10.1 Pure Pet Food reserves the right to amend, suspend, or cancel the campaign where reasonably necessary.
10.2 Pure Pet Food’s decision regarding featured submissions and reward eligibility is final.
10.3 To the fullest extent permitted by law, Pure Pet Food shall not be liable for any loss or damage arising from participation in this campaign.
10.4 These Terms & Conditions are governed by the laws of England and Wales
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