Pure Pet Food

Delicious Natural Ingredients

After all, your pet should be eating like one of the family too.

Grain-free dog food

Real goodnessAll natural

No fillers, meat derivatives or any other nasties. Lovingly prepared at our kitchen in Yorkshire. Pure is full of all-natural ingredients that do wonders for your dog's health.

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Human qualityvs feed quality

We hold ourselves to the human-quality standards because, why would you feed one of the family something you wouldn't eat yourself?

Human Quality

  • The same quality ingredients you'd find in your own food without any hidden nasties

  • Ingredients you recognise, no confusing names like propylene glycol

Feed Quality

  • Ingredients may include by-products (e.g horns, feet, feathers), heads of poultry, wool, shells & more

  • Could also include products of animal origin or processed animal protein no longer fit for human consumption

What type of ingredientsAre used in Pure

We use ingredients you will recognise like chicken breast, parsnips and apple. You’ll find no strange ingredients like fructo-oligo-saccharides, maize gluten or propylene glycol in Pure.


Unlike brown biscuits, we don't put our ingredients through a harmful extrusion process that subjects the ingredients to extreme heat and pressure, killing vital nutrients.

We simply air dry our ingredients to lock in the nutrients and remove moisture, all you need to do is add water to create a fresh, healthy, natural meal for your pet.

Map of ingredients used in Pure

Transparent fromStart to finish

We source the very best ingredients from the UK, France, Netherlands, Poland, Germany and New Zealand.

  • Guaranteed traceability
  • Only GMP-certified suppliers
  • Rigorous third-party testing
Dehydrated dog food

Air driedTo perfection

Gently air drying involves blowing warm air across our ingredients to remove the moisture content. Our meat, fruit and veg are slowly air dried at around 60℃, removing the risk of harmful pathogens (E. coli, salmonella, listeria, campylobacter) whilst retaining the goodness and nutrients of our fresh, human-quality ingredients.

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