Give your pup the best start in life with natural puppy food
How old is your dog?
Healthy puppy food provides the essential building blocks for healthy development, from strong bones to a sharp mind. Getting their nutrition right from the start sets them up for a long, happy, and healthy life with you.
Fuelling growth and play
Puppies have a lot of growing to do! Our recipes are packed with high-quality, digestible protein to help build strong muscles and fuel all that boundless puppy energy for playing, exploring, and learning.
Soothing sensitive stomachs
A puppy’s digestive system is still developing, which is why we only use simple, natural ingredients that are gentle on sensitive tummies. No nasty fillers or artificial additives, just pure, wholesome goodness.
Boosting brainpower
Our food is packed with brain-boosting nutrients like omega-3. This helps support your puppy’s cognitive development, making training that little bit easier and helping them grow into a bright, clever companion.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
Bringing a new puppy home is incredibly exciting! To make their arrival as smooth as possible, it helps to be prepared. You can even arrange your first Pure puppy food delivery to arrive when they do. Here’s a little checklist of essentials:
Raising a puppy is one of the most rewarding things you can do, but we know it can be a bit chaotic at times! That’s why our friendly team of nutritional advisors are always on hand to offer advice and support throughout your puppy journey. You can also find more tips and tricks for navigating puppyhood over on our blog.
Puppies need small, frequent meals to fuel their growth. A good rule of thumb is to feed them 3-4 times a day. The exact amount depends on their age, breed, and expected adult size. Our personalised dog plans take the guesswork out of meal-time, providing the perfect portion every time. Want to learn more? Read our top tips on how to feed a puppy correctly.
Puppies can start eating solid food from around 3-4 weeks old, which is when weaning usually begins. By the time they’re ready to come home with you at 8 weeks, they should be fully weaned and happily eating a complete puppy food.
Most dogs are ready to move onto adult food at around 12 months old, although larger breeds may need to stay on puppy food for a little longer. We’ll automatically adjust your plan when the time is right, ensuring a seamless transition. To find out more, read our blog on how and when to switch a puppy to dog food.
Our nutritious puppy food is specially formulated with higher levels of protein, fat, and certain nutrients like calcium to support rapid growth and development. Adult dog food is designed to maintain a healthy body condition in a dog that has finished growing.