Puppy food

Healthy and natural puppy food

Give your pup the best start in life with natural puppy food

How old is your dog?

Why puppy food is so important

Healthy puppy food provides the essential building blocks for healthy development, from strong bones to a sharp mind. Getting their nutrition right from the start sets them up for a long, happy, and healthy life with you.

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Formulated by nutritionists
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Loved by vets
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Adored by puppies

How our natural puppy food helps with development

Fuelling growth and play

Puppies have a lot of growing to do! Our recipes are packed with high-quality, digestible protein to help build strong muscles and fuel all that boundless puppy energy for playing, exploring, and learning.

Soothing sensitive stomachs

A puppy’s digestive system is still developing, which is why we only use simple, natural ingredients that are gentle on sensitive tummies. No nasty fillers or artificial additives, just pure, wholesome goodness.

Boosting brainpower

Our food is packed with brain-boosting nutrients like omega-3. This helps support your puppy’s cognitive development, making training that little bit easier and helping them grow into a bright, clever companion.

High quality puppy food that grows with your pooch

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Tell us all about your puppy
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We’ll create a menu of tailored meals perfect for your puppy
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Your tailored puppy food will support them as they grow up

We've helped thousands of dogs

Preparing for your puppy

Bringing a new puppy home is incredibly exciting! To make their arrival as smooth as possible, it helps to be prepared. You can even arrange your first Pure puppy food delivery to arrive when they do. Here’s a little checklist of essentials:

  • Food
  • Food and water bowls
  • Collar
  • Lead (& harness)
  • Bed
  • Poo bags
  • Toys
  • More toys!

Let us lend a helping hand

Raising a puppy is one of the most rewarding things you can do, but we know it can be a bit chaotic at times! That’s why our friendly team of nutritional advisors are always on hand to offer advice and support throughout your puppy journey. You can also find more tips and tricks for navigating puppyhood over on our blog.

Puppy food FAQs

How much food should a puppy eat?

Puppies need small, frequent meals to fuel their growth. A good rule of thumb is to feed them 3-4 times a day. The exact amount depends on their age, breed, and expected adult size. Our personalised dog plans take the guesswork out of meal-time, providing the perfect portion every time. Want to learn more? Read our top tips on how to feed a puppy correctly.

When can puppies start eating puppy food?

Puppies can start eating solid food from around 3-4 weeks old, which is when weaning usually begins. By the time they’re ready to come home with you at 8 weeks, they should be fully weaned and happily eating a complete puppy food.

When should I switch from puppy food to dog food?

Most dogs are ready to move onto adult food at around 12 months old, although larger breeds may need to stay on puppy food for a little longer. We’ll automatically adjust your plan when the time is right, ensuring a seamless transition. To find out more, read our blog on how and when to switch a puppy to dog food.

What is the difference between puppy food and dog food?

Our nutritious puppy food is specially formulated with higher levels of protein, fat, and certain nutrients like calcium to support rapid growth and development. Adult dog food is designed to maintain a healthy body condition in a dog that has finished growing.