Start your journey together the right way
Give your pup the best start with food that’s made for growing bodies, waggy tails, and a lifetime of happy memories.
Why choosing the right food is so important for puppies
Puppies burn through energy quickly—sometimes twice as much as adult dogs—so they need a diet that can keep up with their rapid growth. That means food that’s rich in calories and protein to build strong muscles and fuel endless zoomies, packed with essential nutrients to support healthy bones, brain development, and immunity, and easy to chew so it’s gentle on sensitive tummies. Pure ticks all the boxes, with high-quality protein, brain-boosting omega-3, and natural ingredients that nurture healthy growth from day one. Plus, because you can control how much water to add, it’s perfectly suited to little mouths and baby teeth.
How much should I feed my puppy?
Every dog is different - their age, breed, energy levels and health conditions all play a part. That’s why we tailor everything, from the recipe to the portions.
Most puppies will often need more calories, and therefore more scoops of Pure, to start with due to their higher energy levels and to fuel all of the growing they need to do. But as they grow and settle, you’ll likely see their portions - and your monthly cost - go down too.
High quality puppy food that grows with your pooch
We've helped thousands of dogs
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
How often should I feed my puppy?
Younger puppies should always be fed smaller amounts, more regularly, and this decreases in frequency as they get older. If you’re not sure how often to feed your puppy then here is a rough guide:
- Around 2 months old (usually still with mum): 4–6 small meals a day
- 2–3 months: 4 meals a day
- 4–6 months: 2–3 meals a day
- 6 months and up: 2 meals a day (depending on the breed)
Pure makes it simple. You can split their daily scoops however works best to keep them fuelled, happy and (hopefully) sleeping through the night.
How can I check my puppy is gaining weight?
Keep an eye on how your pup is growing by weighing them regularly and checking their body shape. If you’re ever unsure, your vet or breed club can help.
We’re here too. With our monthly health check-ins, you can tell us how they’re getting on - whether they’re looking lean or a bit too cuddly - and we’ll tweak their plan to suit.
Treats and training
Healthy doesn’t have to mean no treats - you’ve just got to be a bit choosy.
Our range of puppy-friendly treats and dental sticks are perfect for rewarding good behaviour, keeping those baby teeth clean, and helping soothe teething pains - which might just save your skirting boards, slippers or sofa legs from a nibble or two.
Feeding methods
Lick mats and puzzle bowls are brilliant for puppies - they slow things down, help digestion, and make mealtimes more fun and engaging.
Because you control the texture with Pure, it’s easy to get it just right for these tools. It can also help encourage eating when teething makes them a bit fussy.
Top tip: Enriched feeding can be a game-changer for keeping your puppy calm, focused, and content at mealtimes.
Let us lend a helping hand
Raising a puppy is one of the most rewarding things you can do, but we know it can be a bit chaotic at times! That’s why our friendly team of nutritional advisors are always on hand to offer advice and support throughout your puppy journey. You can also find more tips and tricks for navigating puppyhood over on our blog.
Puppy food FAQs
How much food should a puppy eat?
Puppies need small, frequent meals to fuel their growth. A good rule of thumb is to feed them 3-4 times a day. The exact amount depends on their age, breed, and expected adult size. Our personalised dog plans take the guesswork out of meal-time, providing the perfect portion every time. Want to learn more? Read our top tips on how to feed a puppy correctly.
When can puppies start eating puppy food?
Puppies can start eating solid food from around 3-4 weeks old, which is when weaning usually begins. By the time they’re ready to come home with you at 8 weeks, they should be fully weaned and happily eating a complete puppy food.
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