Honest nutritionJust add water
Deliciously tasty, Pure includes functional ingredients to improve your dog's health resulting in nutrient-dense meals, every day. Simply scoop, stir, serve.Work out your price
personalised fooddelivered to you
We’ll create your dog’s tailored menu designed to meet the needs of your pup down to a tee. You can then select up to two personalised recipes for each delivery, helping you invest in the health of your dog for a long, paw-some life!
Finely choppedfor better digestion
We chop our human-quality ingredients up to a powder and gently remove the moisture which naturally preserves them while maintaining their nutritional value. It’s really simple to prepare our healthy dog food, just add water, stir and serve.Create a tailored plan
is your current foodbest for your dog?
Other dog food can contain poor quality ingredients like slaughterhouse by-products, feathers and hooves. Often using harmful processing, then artificially add nutrients back in.
We're banishing bad bellies and boring brown biscuits through the power of Pure.
Backed by vetsFormulated by nutritionists
If you're looking for a high-quality food for your pet, then give Pure a try. The recipes are made with human-quality ingredients and are personalised to help your pet thrive.
Dr Nick Thompson MRCVS
Founder of The Holistic Vet
Dr Andrew Miller MRCVS
Pure's in-house vet
Dr Brendan Clarke MRCVS
Director at Towerwood Vets
changing dogs' livesfor the better
We're a bunch of passionate dog lovers from Yorkshire. We know that dogs thrive on a fresh, natural diet so we created just that, a healthy dog food that's easy for owners. Our dogs deserve a healthy, happy life.Try with 50% off