
Pet's Lives We've changed
for the better
Investing in your pet's diet can have a transformational impact on their health and happiness.


"My fussy and sensitive Maltese loves this food. I thought the change from kibble to Pure would upset his tummy, but he adjusted to it from day one. Plus, super-fast delivery and excellent customer service."

"My boy Oscar has various medical issues. It was a nightmare finding a food that didn't exacerbate his issues. Until we found Pure. It is absolutely brilliant!! He is 1000% better on this food. I would never change him from this - it has saved his life."

"Reggie suffers from a terribly sensitive stomach with bouts of colitis. After trying practically every food on the market, we were recommended Pure by our vets. We haven't looked back since. We now have a fit healthy dog that thrives on this natural food."

"The only food my very fussy Cavapoo will eat. We have finally been able to get some weight on her too. Would highly recommend this food to anyone wanting to feed their dog a nutritious, tasty food."

"Emma was diagnosed with pancreatitis last year. Since starting her on Pure, she has stabilised, and her levels for the pancreatitis have been normal for over 6 months. Thank you Pure for helping Emma, we are all so grateful!"

"We decided we want to feed as much home-cooked & raw foods as possible. Although I was worried, would she get all the correct nutrients from a home-cooked diet?! THEN I discovered PURE. She loves it! Her coat is super soft & she is full of energy."

"This is wonderful stuff. My bichon has pancreatitis and was on chicken breast and pasta diet. I was always worried she wasn't getting enough nutrition. I now have no need to worry and for a dog that isn't food motivated, she now gets excited about food."

"No matter what we tried, his food often made him sick, until we discovered PURE. I can honestly tell you that my dog hasn’t been sick once. He loves it. During his first week, he opened the door to the cupboard, dragged the bag out and tried to get inside. Highly recommended."

"This is Willis. He is a French Bulldog and we'd tried lots of different recommended foods but he constantly had diarrhoea. A friend recommended Pure. He adores it and doesn't have diarrhoea any more."
Lulu is now a different dog
We rescued Lulu from the Pro Dogs Direct charity, who were great. She came to us with a whole host of stomach and digestive issues. They were so bad that euthanasia was discussed twice by our vets.
We tried tablets, gels, and prescription kibble diets, and by this point, we were at our wits end. We found Pure after seeing a review online, within just 2 days her issues had eased, and now 3 months on she's a different dog. Thank you so much for saving our dog's life!
Backed by vets Formulated by nutritionists

Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets.

When owners are asked what makes a healthy pet food, they often mention ingredients. But what is often not considered is how the food is processed, and this is possibly the most significant factor when choosing a dog food.
Meet Nelly & Polly
I rescued Nelly two years ago. She came to me with alopecia; she would itch so much that she had scabs and whiteheads covering her whole body.
I couldn't even stroke her, which was heart-breaking.
We switched from brown biscuits to Pure, and after just a week she completely stopped itching, and her skin cleared up. Thank you Pure for giving Nelly her life back.
We've helped 1000s of dogs

This is Brody, he's a French Bulldog, and from day 1 he had diarrhoea. He started to bleed (a lot) when going to the toilet; we took him straight to the vets and was sent home with antibiotics. After 6 months of this, the bleeding was worse than ever, and our vet bills were mounting up. Within the first DAY of feeding Brody Pure, he stopped bleeding, and his stools became normal, we honestly didn't believe it was his diet. This has literally changed our lives.

Freya's an ex-racing greyhound whose first 4 years were spent on a track. She's always been a bit sensitive with her food. It would give her gas that would empty rooms, a bloated belly and weird bowel movements! I struggled to find her good food that wasn't laden with grain or nuked to death. Since on Pure, she is full of energy, not always hungry and no foul smells or bowels. Her eyes now sparkle, her skin is no longer dry, and her fur is growing back.
Diesel's much healthier
This is Diesel. For the first two years, he was a happy and healthy pup, it wasn't until just after his 2nd birthday that he started to develop skin, stomach and bladder problems.
We switched to Pure as it's nutritious and doesn't have any of the nasty stuff in it. We've realised by investing in Diesel's health we can give him a healthy, happy life.





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meals and changed the lives of thousands of pets for the better

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