Pet's Lives We've changed
for the better

Nutrition is the foundation for our pets' well-being, feeding natural diets with simple ingredients ensures optimal health. We are what we eat so it shouldn't be different for our pets.

When owners are asked what makes a healthy pet food, they often mention ingredients. But what is often not considered is how the food is processed, and this is possibly the most significant factor when choosing a dog food.

This is Brody, he's a French Bulldog, and from day 1 he had diarrhoea. He started to bleed (a lot) when going to the toilet; we took him straight to the vets and was sent home with antibiotics. After 6 months of this, the bleeding was worse than ever, and our vet bills were mounting up. Within the first DAY of feeding Brody Pure, he stopped bleeding, and his stools became normal, we honestly didn't believe it was his diet. This has literally changed our lives.

Freya's an ex-racing greyhound whose first 4 years were spent on a track. She's always been a bit sensitive with her food. It would give her gas that would empty rooms, a bloated belly and weird bowel movements! I struggled to find her good food that wasn't laden with grain or nuked to death. Since on Pure, she is full of energy, not always hungry and no foul smells or bowels. Her eyes now sparkle, her skin is no longer dry, and her fur is growing back.

Was a tad sceptical at first as I have an extremely fussy dog! We tried the starter pack, and Echo actually gets excited about Pure, never seen that in his 2yrs! Great food and we now have it on subscription, and the pooch loves it. Hopefully, we can start putting some weight on him!

I have struggled to interest my dog in any brand of pet food until I tried Pure! Since changing to Pure she has not left a gram of food after each meal, she looks in great shape and overall she seems a lot calmer, happier and relaxed. I wouldn't hesitate to recommend trying this brand.

Simply perfect, my little Frenchie has no more problems of dermatitis or allergies since she switched to Pure. Her digestion and poop are also perfect!

This is Coops, before going onto Pure she had terrible stomach and skin problems, now no itching and her stools are solid! Now if you add something to stop her chasing squirrels that would be the icing on the cake!

I am really happy with the food. Susy is no longer obese; she lost 10 % of her body weight, her gut is healthy, she has been colitis free since she started with the food, no more itchy paws and no more tear stains. She looks fab! Thank you

What an excellent dog food made from quality ingredients. I was a bit sceptical at first, but Rex loves this food and has actually slimmed a little because his food isn't packed with 'fillers'. Would recommend anyone to give this food a try. So pleased I did.

My Schnauzer was suffering from allergies (grain) and was producing urate crystals. The prescription diet caused her allergy to get worse, and she didn't want to eat it at all! It started to get serious. I am glad I found Pure; Lulu is officially crystal-free! The labs and usg confirmed that her bladder and kidneys are in perfect shape! She licks the bowl clean now and looks for more. Thank you for this fantastic food, you have literally saved my dog's health!

Thanks to Pure Sooty's urine ph is now spot on according to the vet, he's been on prescription food for 5 years and it was supposed to prevent bladder stones but he had another spiky one removed last year. Since then we've been trying to get it right, and a change of prescription food set off his pancreatitis. No such problems with Pure and he loves it so much that he licks the bowl for at least 10 minutes after he's eaten. Thanks, Pure!

Alfie was having terrible seasonal allergies and suffering with his anal glands. We were at the vets every week. Within a month on Pure, Alfie's skin had calmed down & he hasn't had a trip to the vets for 2 months now.

Trilby had an ongoing problem with impacted anal glands. Six months on and feeding Pure, she hasn't had a recurrence, and she's lost the extra weight she was carrying. Vet very impressed.

Honestly, the best dog food I have ever bought! I have a 3-year-old French Bulldog who has struggled with skin allergies, pancreatitis and diarrhoea for the last year. I've tried almost every 'sensitive/hypoallergenic etc' food for her and nothing has cleared it up, until now! I can honestly see a huge improvement with her skin and tummy, and she seems so much happier! She can't get enough of it either! Thank you so much!

My 2-year-old GSP has chronic pancreatitis and just wasn't responding to vet low-fat kibble and wet food, she was still being sick and not wanting to eat. Some days were very worrying. I came across Pure and decided to gradually change and straight away she was like a different dog, so much energy, no more sickness or poo problems, she now can't wait for her meals and her meds have been cut down. Thank you Pure you have made a huge difference.

Huge thank you to your amazing dog food. Cookie, my cavalier King Charles, is a rescue dog, tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It didn't work; they caused tear stains, colitis, weight loss, poor coat condition and excessive thirst. A very unhappy eight-month-old. Wow no tear stains, weight on, great coat, no colitis, no excessive drinking and urinating in the house. High paw!

My little Sproodle Jess suffers from colitis and finding a suitable food has been near impossible, the vet bills have been never-ending. Since we've been feeding her Pure, she's not had one bad episode and no dodgy tummy whatsoever. It's such a relief not to see her squirm in pain and not to listen to her stomach gurgling constantly. I can't thank you enough for creating this wonderful food and for caring so much about feeding our pets quality food.

My little Bichonpoo loves Pure. Her coat is beautiful and shiny; she no longer gets the ugly red tear stains in her eyes and around her mouth.

Charlie has been on Pure for about 4 weeks and his tear stains and mouth stains have almost gone! This food has helped and he loves it.