Wholesome senior dog food
Give your older dog that extra bit of love and support with the best food for senior dogs
Why senior dog food is so important
As dogs get older, their needs change. They might slow down a bit, or their stomach might get more sensitive. The right food for older dogs gives them everything they need to stay happy and healthy, so you can enjoy more precious time together.
Naturally tasty
Complete & balanced
Just add water
How our senior dog food helps with their golden years
Soothes stiff and achy joints
We add joint-supporting ingredients like glucosamine, chondroitin, and natural omega-3 to help ease the aches and pains that can come with old age, helping to keep them comfortable.
Boosts their natural defences
Our recipes are packed with superfoods and powerful antioxidants to support their immune system, helping to keep your senior pooch feeling full of life.
Aids gentle and easy digestion
Simple, natural ingredients and added prebiotics promote good gut health. This makes our food easy on the tummy, which is perfect for older dogs with sensitive stomachs.
The right balance for every senior dog
Every older dog is different, and their needs can change over time. That's why we create a truly personalised plan for every dog. If they start to gain weight, become a bit fussier, or develop a new health issue, we'll adapt our recipe. This tailored approach ensures your food for elderly dogs is always perfect for them, helping them stay happy and healthy.
Here for your senior pup, every step of the way
Our support for your senior pooch doesn't stop at the food bowl. Our friendly, UK-based team are nutritionally qualified and always on hand for a friendly chat about your dog's health. From helpful advice on our blog to answering your specific questions, we're here to support you and your older dog throughout their golden years.
We've helped thousands of dogs
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
Senior dog food FAQs
Is senior dog food necessary?
Yes, it's highly recommended that you feed your elderly pooch senior dog food. As dogs age, their metabolism slows down and they're more prone to joint issues. Mature dog food is specially formulated with fewer calories to prevent weight gain and often includes supplements like glucosamine to support joint health.
What is in senior dog food?
Good food for senior dogs contains high-quality, easily digestible protein to maintain muscle mass, gentle fibre for digestive health, and lower fat content. It should also include beneficial supplements for joint care, like omega-3, glucosamine, and chondroitin.
Which senior dog food is best?
The best food for older dogs is one that is tailored to their specific needs. A soft dog food for older dogs, like Pure, is often a great choice as it's easier for them to chew and helps with hydration. You should also look for natural ingredients without any artificial nasties.
What age should you switch to senior dog food?
Generally, dogs are considered 'senior' around 7 or 8 years old, but it can be earlier for larger breeds and later for smaller ones. A good time to switch is when you notice them slowing down a little. If you're unsure, your vet can give you the best advice.
Will senior dog food help my dog lose weight?
It can, yes. Senior dog food is typically lower in calories and fat than standard adult food, which helps to prevent and manage weight gain in less active older dogs. The higher fibre content also helps them feel fuller for longer, reducing the urge to snack.