How our dog food subscriptions work
Monthly dog food plans bursting with goodness for a lifetime of happiness
You tell us about your dog
Your dog is one of a kind, so their food should be too. To help you create the perfect dog food plan, we just need you to answer a few simple questions about your pooch. Tell us about their age, breed, weight, and if they have any little quirks, such as a sensitive stomach or itchy skin. This helps us get their food just right.
We create a bespoke dog food plan
Once we’ve got the lowdown on your furry friend, we’ll get to work creating the perfect menu. You can then select up to two unique recipes that best match your dog’s individual needs. Backed by vets and nutritionists, you can rest assured that your pup will get all the goodness they need, in meals they’ll absolutely love.
We deliver to your door
Say goodbye to last-minute dashes to the shop! We deliver your monthly dog food straight to your door for free. For the best value, choose to get your plan delivered every 8 weeks. Or feel free to mix Pure with your dog’s existing food on a partial plan. We give you the convenience and flexibility to find out what works for your pooch.
Benefits of being part of Pure
- Be in with a chance to win a month's worth of free food, every single month
- Get expert advice from our friendly team, on hand to help with any questions about your dog
- Join thousands of happy hounds who’ve seen incredible health benefits
- Look out for surprise gifts and tasty extras throughout your dog food subscription
- Receive a personalised dog food plan, which means no more guessing games and no wasted food
Delicious food & treats in one subscription
We believe that keeping your dog happy and healthy should be easy. That’s why you can add tasty, superfood-packed treats to your monthly dog food box. It’s one convenient delivery to your door, packed with everything your dog wants and needs to live their best life.
We've helped thousands of dogs
This food has been fantastic for my Sprocker Ruger. He was diagnosed with pancreatitis. He has been on Pure Pet Food for a while and his stools have firmed up and no longer contain blood. He is now back to his cheeky self which I am very thankful for as it was a horrible time.
We have a fussy almost 2-yr old GSD. Researched a ton about the right food for him, found Pure and thought let's give it a try! He bloody loves it - breakfast & dinner are now his favourite part of the day. Thank you for changing our lives, we have struggled so much - his coat and weight is already better!
My dog is in love with pure food I've never seen him lick the bowl clean everytime like he dose with pure dog food. His fur-skin and health have improved so much in a short space of time with eating pure food. I've highly recommended to other dog owners -that's how impressed I am.
I am so pleased with this food. Not only does my dog love to eat it, her stomach tolerates it really well. She gets bouts of colitis and this food has improved it dramatically. So glad we gave it a go.
They have now been on the food for two months and I have nothing but positive comments... Such a great idea to add water afterwards to reduce packaging and transport weight, best of both worlds for us as it is convenient plus the dogs get enough moisture, as one of ours is a very thirsty pup!
I did some research and started my boxer on Pure, which he has been on for about 2 months now which doesn’t cost me any more than the wet tray food but is much much better quality. His stomach has improved lots and his coat is nicer than it has ever been, it’s soft, smooth and shiny! I would highly recommend.
Since swapping food my dogs coat has become less greasy. The nutrition is excellent and I like that there’s variety in flavours to the food without causing stomach issues. Her stool is brilliant. Cannot fault the food. The pricing is slightly more expensive than some store providers but for the best nutrition it is certainly worth it.
My dog has always had a sensitive stomach but since switching to Pure it has gotten so much better! I started a subscription initially due to the multiple good reviews for dogs with similar issues. Overall recommend Pure and will be transitioning my second (less fussy) dog once his current food runs low.
Rosie has been on Pure Food for 6 weeks now & OMG what a difference! You have given our 12 year old American Bulldog a whole new lease of life, her energy levels have raised & you can tell she is feeling better in herself. Her coat is so shiny her fur is really soft, looks like puppy fur again.
Dog food subscription FAQs
Are dog food subscriptions worth it?
Absolutely! A dog food subscription is worth it for the peace of mind alone. You get perfectly-balanced, tailored nutrition delivered to your door, so you never have to worry about running out. It saves you time and helps support your dog’s long-term health, meaning fewer vet visits and more happy years together.
What is the best dog food subscription?
While we’re very passionate about our own recipes, the best dog food subscription is one that puts your dog’s health first. And, here at Pure, we use only the best natural, human-quality ingredients in our recipes – we even tasted it ourselves on Dragon’s Den! Every plan is personalised, so you know your dog is getting everything they need and nothing they don’t. Don’t just take our word for it, read the reviews from thousands of happy customers!
How much are dog food subscriptions?
The cost of our dog food plans depends on the size, age, and activity level of your pup. Our plans are perfectly portioned to give your dog exactly what they need, with prices starting from just £0.89 a day. To find out the exact price for your pooch, create your plan today.
How do I change my dog food plan?
You’re always in full control of your subscription. You can easily log in to your Pure account to update your dog’s details, change your delivery frequency, amend your recipe, or pause your deliveries whenever you need to. For example, if you need to upgrade from a puppy food subscription to an adult recipe, it just takes a couple of clicks.
How do I cancel my dog food plan?
We’d be sad to see you go, but we make it easy to cancel your dog food plan. There are no complicated contracts or hidden charges, and you can cancel your subscription at any time via your Pure account. No fuss, no hassle, no worries.