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How do you calculate my dog's portion sizes?


We work hard to make sure our portion sizes are suitable for your dog, using all the information you told us when signing up to calculate the correct feeding amounts. These portion sizes take into account your dog’s age, weight, breed, activity levels and roughly how many tasty treats they get in a day.

Our in-house nutritionist has formulated our recipes to ensure every dog is getting the right nutrition in accordance with their information. For example, a puppy has totally different nutritional requirements and portion sizes to an adult dog, which is why we tailor and adapt all our recipes to suit.

From time to time, we’ll ask you to check in on your dog’s weight and let us know of any changes by heading into the ‘Pets’ page of your Pure account. This way, we can make sure our recipes and portion sizes are always suitable.

As you know, there’s no ‘one size fits all’ method when it comes to dogs, each and every one of our furry friends is totally unique. So, if you don’t think your dog’s portion sizes are appropriate, please do contact our team of nutritional advisors and we’ll work with you and your pup to get things perfect.