Tips for transitioning and how much to feed

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Any dietary changes in your dog’s life should be taken slowly, whether that’s a switch from puppy to adult food, or from cans and kibble to fresh air-dried dog food.

We recommend taking at least 7 days to slowly add Pure to your dog’s dinners. (It isn’t uncommon to need a little longer though.)

Never swap your dog’s food instantaneously. Regardless of what food they change from or to, a sudden change in diet will cause tummy trouble and can put your dog off their dinner. That’s why the key is to take things steadily and slowly introduce any new food while phasing out their old food.

Tips for transitioning to new dog food

Consistency is key!

  • Stick with making the change to a new food for at least a week.

  • Keep to your pooch’s usual dinner time routine.

  • Too much change will pup-set your dog. Introduce their new food gradually while mixing it with their old food.

  • Introduce Pure slowly with as little as one scoop per meal mixed in with their old food.

  • Some dogs take longer to transition, and that’s fine! Especially if it’s a big change like kibble to Pure, because the food is natural, a different texture and taste.

Don't distract your dog!

  • Dogs often feel vulnerable when eating, make sure they feel secure.

  • Be patient and positive, your mood has a big effect on your dog’s behaviour, especially around dinnertime. (Find out why owner behaviour can make a dog seem fussy.)

  • Cut down on the treats and titbits your dog eats between meals.

Remember, scraps and treats are just that, treats.

Your dog will almost always seem more interested in eating them. (The same way a kid will always prefer cake over broccoli.)

But by offering your pup more treats because they’ve skipped a meal, they will soon realise that if they don’t eat dinner you’ll give them more tasty treats and scraps instead. This is why cutting back on treats and keeping a routine is key!

What do you do if your dog won't eat?

  • Don’t panic! It’s paw-fectly common for dogs to miss a meal or seem fussy when offered anything new. (Some dogs even skip meals of the food they’ve always eaten.)

  • Fasting is a common, natural behaviour in dogs.

  • But a healthy dog will not starve itself.

  • Be patient and practice good feeding routines.

  • Leave your dog with their food for 15 minutes. If they don’t eat it during that time or walk away, pick it up and refrigerate it to offer it again at their next mealtime.

  • Try adding warm water (it seems to go down well!) and paw-haps change the consistency of Pure. Some pups like it dryer and chunky, others find it better wetter.

It can be hard to take food away but don’t worry, your dog won’t starve. (They might not even feel hungry!)

Taking your dog’s food away and sticking to a routine helps them get used to it. Your dog will realise the new food is still their dinner and try some. And if they are feeling peckish because they haven’t been scoffing scraps, they should be more willing to eat all their meals.

Do you think your dog's fussy and these tips haven't helped? Check out these tips.