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Is Pure raw dog food?


No, we prepare our Pure meals by finely chopping up and then removing the moisture from all our ingredients under a gentle heat, which naturally preserves the food and locks in all the goodness.

So, although we think that a balanced raw diet is a fantastic way to feed your pet, it does certainly have its downsides that we try to eliminate. Raw feeding can be a bit of a hassle, you need to remember to defrost it, to always be wary of the harmful bacteria that raw food can produce and you’ll definitely need a whole lot of freezer space.

Pure not only takes away all of the above, but it also allows pet owners to provide high-quality, nutritious and of course delicious meals for long, happy lives.